Operations Insights

A monthly newsletter for professionals involved in onsite apartment operations and maintenance, with insights on trends, best practices, services and ideas for you to consider during day-to-day operations.

The Evolution of Pet Policies Post-Pandemic

By Ellen Ryan | August, 2022 | Updated August, 2022

The rental housing industry continues to balance attracting and retaining animal-loving residents with keeping the peace and mitigating potential problems.Think your rental community’s gone to the dogs, cats and birds? You’re right. About two-thirds of U.S. households have at least one pet, and…

Building a Better Multifamily Brand from the Ground Up

By Ashley Tyndall | July, 2022 | Updated July, 2022

How can you ensure your branding meets the demands of the multifamily housing marketplace?Why is multifamily branding so important? The term “brand” has evolved over the years, and in today’s highly competitive world, brand simply refers to the way the public perceives your entity. People have…

Unblurring the Lines Between Marketing and Advertising in Multifamily

By Ashley Tyndall | July, 2022 | Updated July, 2022

There’s a thin line between marketing and advertising, and these days, it keeps getting thinner.To gain a better understanding of what type of multifamily marketing strategy your business needs, you must first decipher the differences between advertising and marketing and assess how to use each to…

Why Content Marketing Should Be Your Multifamily Mantra

By Ashley Tyndall | July, 2022 | Updated July, 2022

Four tips for executing a successful content marketing strategy for the rental housing marketplace. “Location, Location, Location.” You’ve all heard it, it’s been seared into your minds for years as the mantra of the multifamily housing market. And while it still is strong in some sectors…

Industry Thought Leaders Share What ‘Success in a New Light’ Could be All About

By Paul Bergeron | July, 2022 | Updated July, 2022

NAA’s Apartmentalize welcomed a record-breaking crowd to discuss, debate and learn the key issues driving today’s winning property management strategies and tactics.The trademark camaraderie, networking and chance to make new friends was back in full force at the 2022 Apartmentalize conference in…

Mapping the Way to a Better Apartment Search

By Morgan Dzak | July, 2022 | Updated August, 2022

To meet the demands of prospective residents, the apartment industry is raising the bar for apartment search with visual, personalized experiences.Modern consumer behaviors are shaped by rapid advancements in online purchasing and the desire for instant gratification. Online shoppers are one click…

A Smart Home Trilogy to Optimize Operations and Teams

By Doug Pike | July, 2022 | Updated July, 2022

Smart locks, thermostats and leak detection sensors complement the functionality of one another to a degree that amplifies the individual value of each.Smart home technology is revolutionizing how renters live and how operators conduct business. While each smart home solution has its own intrinsic…

Proptech for a Touchless Today and Tomorrow: COVID’s Lasting Influence

By Paul Willis | July, 2022 | Updated July, 2022

While some of the newfound proptech might only be useful in certain circumstances, the industry now has abundantly more options for nearly every facet of property management.Whether an organization could be described as tech-savvy or tech-averse, it didn’t matter when the pandemic arrived. There…

Rent Increases Cooling in Summer

July, 2022 | Updated July, 2022

Newly released data shows rents increasing, but growth is slowing for one-bedrooms.Rent growth continues throughout the U.S., but new data shows rents have the possibility of cooling in the coming months. The latest National Rent Report from Zumper shows median one-bedroom rent increased 0.5%…

Consistent Rent Growth Continues in June

July, 2022 | Updated July, 2022

Slower than 2021, rent growth in 2022 still tops pre-pandemic years.Rents continue their steady rise across the nation. According to the July 2022 Apartment List National Rent Report, the national index increased 1.3% during June. This consistent month-over-month (MoM) growth puts rent growth ahead…