Industry Insider

A weekly newsletter covering a broad range of topics affecting rental housing.

Industry Insider

A weekly newsletter of noteworthy articles pertaining to our industry.

Why Your Apartment Website Isn’t Ranking Higher on Google

By Ashley Tyndall | March, 2023 | Updated March, 2023

Are you frustrated because your multifamily website doesn't appear on page one of search results when you search for your apartment community's name? You're not alone.Search engine optimization (SEO) is one of the most important aspects of any multifamily website, but it can be hard to understand…

Banking Failures Impacting Rental Housing

March, 2023 | Updated March, 2023

Startups and technology companies aren’t the only ones feeling the pain of the recent banking failures in the U.S. The rental housing industry has felt the ripple effect from the collapse of Silicon Valley Bank (SVB).“SVB had $1.3 billion in investments in affordable-housing projects in 2022,…

Multifamily Permits Outpacing Single-Family

March, 2023 | Updated March, 2023

New analysis of Census Bureau data from Apartment List shows building permits are not evenly distributed between single-family and multifamily construction. Total permits slipped from 1.74 million in 2021 to 1.65 million in 2022, but building permits last year were higher than any level from 2007…

Once a Lead, Always a Lead:

By Andrew Ruhland | March, 2023 | Updated March, 2023

Service providers in any industry know the secret to repeat business is rooted in how they treat their customers. Regardless of the product or service, customers expect a top-tier experience throughout their entire purchasing cycle, from the initial search to post-purchase and all the interactions…

Clear the Air with Smoke-free Apartments

By James Campbell | March, 2023 | Updated March, 2023

Tobacco has deep roots in U.S. history, and entered a widespread cultural trend in the 1950s and 1960s. The National Apartment Association’s latest webinar, “Clear the Air on Smoke-free Apartments,” presented on March 7, provided a brief background of smoking since that time and how smoking can…

HUD Releases Best Practices as White House Cracks Down on Junk Fees

March, 2023 | Updated March, 2023

The U.S. Department of Housing and Urban Development (HUD) is releasing best practices related to application fees and leasing costs. In the open letter, Secretary Marcia Fudge urged housing providers and companies that provide leasing services to adopt policies that promote fairness and…

Transit-Oriented Affordable Housing Breaks Ground Near Los Angeles

March, 2023 | Updated March, 2023

More than 700 attainable and affordable rental housing units are coming north of Los Angeles. Calabasas, Calif.-based real estate firm Alliant Strategic Development (ASD) broke ground on four transit-oriented multifamily communities that will add 727 attainable and affordable rental housing units…

Hoarding Disorder: Situations and Solutions for Property Managers

By James Campbell | March, 2023 | Updated March, 2023

Hoarding disorder is protected under the Fair Housing Act, so property managers must approach each situation differently, while keeping residents’ safety top of mind. The National Apartment Association (NAA) presented the webinar “Hoarding Disorder: Situations and Solutions for Property Managers.”…

Rent Growth Climbs Slightly in February

March, 2023 | Updated March, 2023

Rent growth ticks back up in February.Rent growth is back in positive territory after five straight months of declines. The latest Apartment List National Rent Report increased 0.3% during February.Year-over-year rent growth is at 3%, which is the lowest level since April 2021. The average rate for…

Zumper Announces Flexible Leasing Service

February, 2023 | Updated February, 2023

The new program is live across the country.Zumper is joining the flexible leasing space. The San Francisco-based rental platform announced FlexPass on Feb. 23—a way for residents to have access to short-term rentals across the country. The program is free if booked before March 31. Features of…