Lincoln Property Company has rebranded its residential division to Willow Bridge Property Company following the acquisition of the Ontario Teachers' Pension Plan/Cadillac Fairview in February. Lincoln has been in the multifamily industry since 1965.
Duncan Osborne, CEO of Willow Bridge spoke about the announcement in a press release: “We have a proud history, a passionate team, decades of experience and a track record of delivering results, so it was important to choose a new name that speaks to that history. Since Mack Pogue founded the company in 1965, the willow tree has been a part of our culture. The first property we built was named after the willow tree, and the willow tree has since served internally as a symbol of the growth and strength of our company, featuring prominently in our leadership awards dating back to 1974."
Willow Bridge currently manages 180,000 units and is no longer affiliated with Lincoln Property Company or Liberty Military Housing.