New data from SatisFacts Research shows renters have a baseline for apartment living. That just so happens to be a 3.82 rating out of 5 stars, according to the Biennial Online Renter Study, now in its 12th year.
Reviews are an important factor when it comes to choosing a new place to live, and nearly two-thirds of residents said online reviews were a contributing factor in their decision. The most helpful factors were detailed information within the review and that the review was from a verified, current resident.
Feeless online rent payments, management communication and online service requests were the most useful tech features at communities. Communication forms also changed since the last study two years ago. More than 71% of residents said they prefer text communication, which is up more than 10% from the last report. Meanwhile, cell phone communication is at roughly 60% but is down more than 14% from two years ago.