units December 2019
the Magazine of the National Apartment Association
Psycho What? Psychographics and Market Segmentation
Units MagazinesAttracting new residents and retaining current ones is no easy feat in today’s apartment market. Residents and prospective residents are more demanding and discerning than ever, and they come from five different generations.
In the race to compete and stand out, apartment communities are…
FEATURES
How resilient is your apartment community? That’s a question the rental housing industry increasingly asks as climate-related hazards take a larger toll on their buildings.
For context, 2017 served…
Affordable housing developments utilizing LIHTC located within Opportunity Zones offer an ideal means for leveraging the program’s benefits.
Opportunity Zones (OZs) have been one of the hottest…
Community tours give lawmakers a direct look at challenges the apartment industry faces.
As unfavorable rent control and eviction protection policies continue to gain traction throughout the nation,…
IN THIS ISSUE
Using the right technologies that shift the focus to the prospective resident can elevate teams and empower them to improve the leasing experience.
“It’s all about the prospect.”
That’s the…
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The suburbanization of post-WWII America introduced a significant transformation of the form of the built environment—the collection of places where we live, work, socialize and play. Driven by rapid…
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Kristan Arrona
Executive Vice President, Austin Apartment Association (retired)
Kristan Arrona spent nearly three decades at the helm of the Austin Apartment Association (AAA). In that…
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NAA Board of Directors member-at-large Pat Hutchison, CAPS, CPM, was named 2019 Executive of the Year by MFE. Hutchison is President of Denver-based Mission Rock Residential. She was honored at the…
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The Boston Preservation Alliance, an independent, nonprofit organization advocating for historic preservation and the quality of Boston’s built environment, honored WinnDevelopment President and…
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Q: I want to create a seating and relaxation area in the middle of my building’s courtyard. My idea is to use decomposed granite (DG) and eliminate the current grass area. How should I go about…
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Jon Michaels • Regional Sales Manager • Watchtower Security • Sumter, S.C.
Watchtower Security hired Jon Michaels as their newest Regional Sales Manager for…
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UNITS Magazine is a full-color trade publication featuring news and newsmakers in the apartment housing industry. Features include interviews of members who are movers and shakers in the…
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