units August 2019
the Magazine of the National Apartment Association
AI and Leasing Agents Go Hand-in-Hand
Units MagazinesHow Artificial Intelligence Is Helping Onsite Staff Lease Apartments
Colin Wiel knows which prospects are going to lease his apartments—even before they do.
Depending on where his leads come from, what fields of information they provide on a guest card and what time of day…
FEATURES
If you are a sales professional—and even if you are not—you’ve probably read Dale Carnegie’s classic book, “How to Win Friends and Influence People.”
With chapters such as “Six Ways to Make People…
The typical pre-leasing process might look a little bit like this:
Operations, marketing and development come up with a plan.
Construction challenges delay the groundbreaking and grand opening.…
IN THIS ISSUE
Making the decision to enter the short-term rental marketplace and/or allow residents to use their apartment homes for short-term rentals is a big deal. Some property owners may believe that…
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Suggested strategies for using search data to anticipate resident demand.
Searches on Apartments.com indicate renters are usually looking for a deal that may not exist, according to a new analysis of…
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You may believe that you are free of stereotypes and biases, but your mind is home to thoughts and feelings that are outside of your awareness. These hidden attitudes, stereotypes and biases subtly…
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Using toxic-free cleaning products is not just a trend – it’s becoming a priority for residents, property managers and owners. National apartment operator Cortland, based in Atlanta, has addressed…
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2019 NAA National Suppliers Council Chair-Elect Kirk Downey, COO, LibertyRent shares his thoughts on sales personalities.
A Challenger has a tendency to be a little pushy, but confident. They are…
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“Historically, our industry has been very relationship-centric. And at its root, there’s nothing wrong with that—trust is a key component of any partnership and relationships help to build trust. I…
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UNITS Magazine is a full-color trade publication featuring news and newsmakers in the apartment housing industry. Features include interviews of members who are movers and shakers in the…
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