Maintaining a multifamily community can be about more than the "typical" MRO tasks, e.g., plumbing, cleaning, etc. These are critical of course, but investing time and resources in a property's aesthetic appeal and decor can also have significant benefit-from stronger retention and increased referrals to a generally stronger competitive position.

The key is to capitalize on opportunities to set the property apart. Combined strategically with things such as great service, these dŽcor upgrades will quickly justify the extra investment. From curb appeal to common areas-focus on these key areas to make a huge difference in the look and feel of the property. 

•  Curb appeal. Use unexpected, eye-catching features. Whether it's a fountain, statue or a manicured garden, bring out the building's natural character by complementing the style of the property with a coordinating focal point. For example, if the property is a brick traditional multifamily, consider adding a water feature surrounded by pots of colorful geraniums or planting boxwood hedges.
   
• Lighting. Functionality is top priority with lighting, and when considering upgrading to energy-efficient options to minimize operating costs, take the chance to rethink, upgrade and modernize fixtures. It's mostly a style choice, so ensure high-quality options are selected, rather than just picking whatever best suits the property's dŽcor theme. For example, if the property is 1960s modern, consider simple, sleek and modern lighting that would fit that time period. Another thing to consider is pathway lighting. There are solar options that are both stylish and affordable and that will practically eliminate any impact on operating costs. 
   
• Hardware. Many house-flippers agree: One of the quickest and most affordable upgrades (short of refacing/replacing cabinets) is swapping out handles and knobs for modern styles and finishes. The main things to consider when choosing new hardware are appliances and door knobs/locks. New handles and knobs don't have to match everything perfectly, but try to pick finishes that will complement each other, such as an oil-rubbed bronze and a gold bronze.
   
• Common areas. Knowing where to invest more and where to scale down will help keep the dŽcor budget in check. Furniture is worth a larger upfront investment. Think about it the same way homeowners look at their own patios. Even if it's a bistro set in a breezeway, that furniture is probably the main gathering point in a common area, so it's worth investing in a quality set that will last. 

The finishing touches, on the other hand, are where owners can be scrappy and clever. Use string lights and accessories such as lanterns, candles and refurbished/secondhand dŽcor to give personality to the common areas without breaking the bank.

More than anything else-have fun when upgrading the look and feel of the property. That positive energy will definitely shine through in the finished product. 

Contributed by Sarah Fishburne, Director, The Home Depot.