units December 2017

the Magazine of the National Apartment Association

The New Curb Appeal

Units Magazines

Mastering reputation management requires multiple strategies. Find out how some the of the industry’s biggest firms respond to and even stimulate reviews.

Getting curb right appeal used to be simple: Make sure the grass was cut, the walking paths were free of clutter and scuff marks…

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FEATURES

When Wendy Dorchester was fresh out of school as a young leasing manager at Pegasus Residential, her firm had purchased a 400-unit community with a supposed vacancy of 20 apartments. Due diligence…

IN THIS ISSUE

It is 5:45 in the morning on a Saturday and Ellen Maxime’s phone is ringing. The voice on the other end belongs to Amanda Pike, one of her employees at Adcock Properties. Maxime, the COO at Adcock,…
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Despite negative projections at the start of 2017, the apartment market didn’t exactly stall this year. In fact, even as recently as end of Q3, Reis reported that asking rents had grown by 1 percent…
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The debate over adding smart-home technology to apartments is over. Residents want it. What a smart apartment actually looks or sounds like, however, is still very much in question. That’s exactly…
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Michelle McKenna was working in retail sales — designing and building custom picture frames — when she made an appointment to tour a potential new apartment home about 10 years ago. As the tour got…
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LOTS and LOTS of pictures. Find a nanny or daycare that will send you pictures. It helps to ease you through the transition of not seeing your baby all day. And who doesn’t love a baby picture?! Be…
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