MEETINGS & EVENTS

Schedule

NAA offers a variety of educational formats to ensure there’s something for everyone. Attend Friday's General Session and you could be in the drawing to win a $5,000 cash prize! You must be present to win!

Wednesday, June 26

8:00AM
9:30AM
Governance/Committee Meetings
8:00AM
5:30PM
Exhibitor Move-in
8:00AM
5:30PM
Attendee and Exhibitor Registration Open
9:45AM
10:45AM
Region Meetings
11:00AM
4:00PM
Supplier Success Course (Ticketed Event)

Supplier Success Fees start at $109.
Registration is limited to 50 attendees. Includes lunch.

The Supplier Success course offers an overview of the apartment industry and teaches methods that suppliers can use to maximize partnerships with apartment owners, apartment management companies and apartment association members.  Join us to kick-start both your business success and your industry involvement! 

As a result of completing the course, you will: 

  • Understand how economic conditions impact the apartment industry and affect your sales

  • Learn how property management companies measure success 

  • Better utilize apartment association resources to build business AND contribute to the industry 

  • Identify financial decision makers and how best to build rapport 

  • Understand the business cycle, required resources and daily operations of an apartment community 

  • Learn how to position your products/services to meet the goals of an apartment community

This program is a component of the Certified Apartment Supplier (CAS) credential.  

For more information, contact Kim McCrossen.

11:00AM
12:30PM
Board of Directors
12:30PM
1:30PM
What Are Your Resident Loyalty Drivers?
Concourse D

This peer-to-peer learning experience is an opportunity to engage in creative conversations with fellow attendees who are passionate about the same issues and topics as you. Expert facilitators support small group discussions that explore a dedicated topic for each group.

Speakers

Name: 
Jonakan O'Steen
Job Title: 
First Vice President, Organization and Talent Development
Company: 
Equity Residential (Lead Facilitator)
Name: 
Steve Wunch
Job Title: 
Sr. Director of Training and Education
Company: 
Echelon Property Group (Co-Facilitator)
12:30PM
1:30PM
Reputation Management and Other Rental Housing Myths
Industry Trends
Don’t believe the hype! Apartment residents today are in control and armed with access to more information than ever before, which creates a challenge for our industry’s traditional approach to business. Are model apartments now considered archaic? Is reputation management the biggest myth of them all? Examine multifamily housing myths from an expert panel and get the inside scoop on meeting the expectations, preferences and demands of today’s savvy and discerning renters.
 

Learning Objectives:

  • Recognize the evolution of renter preferences.
  • Identify opportunities to align strategy with current renter trends.
  • Create action plans to target new leases and secure renewals.

Speakers

Name: 
Claire Collins
Job Title: 
SVP, Marketing and Education
Company: 
Princeton Properties
Name: 
Jeremy Lawson, NALP
Job Title: 
Reputation Manager
Company: 
Fogelman
Name: 
Heather Palmer
Job Title: 
Director of Sales and Training
Company: 
Continental Realty Corporation
Name: 
Lia Nichole Smith
Job Title: 
VP, Education and Performance
Company: 
SatisFacts and ApartmentRatings (Moderator)
12:30PM
1:30PM
NOI-Enhancing Nuggets
Research
Listening to your residents is critical for creating a positive living experience and optimizing retention. But in today’s world of information overload, what do you do with all that feedback to make a difference? Leverage your information to make data-driven decisions that affect the resident experience from leasing to move-out. Hear first-hand how three companies took action with their resident data to improve operations, strengthen resident loyalty and satisfaction and increase NOI.
 
Learning Objectives:
  • Examine ways to leverage resident feedback to make data-driven decisions.
  • Identify best practices to drive operational efficiency, resident satisfaction, retention and NOI.
  • Understand the financial impact of positive service interactions and employee satisfaction.

Speakers

Name: 
Brian Ericson
Job Title: 
VP, Marketing Insights and Technology
Company: 
Cortland
Name: 
Catherine Jacobson
Job Title: 
VP, Property Marketing
Company: 
Avenue5
Name: 
Melanie O'Brien
Job Title: 
VP, Training
Company: 
GID/Windsor Property Management Co.
Name: 
Tim Griffin
Job Title: 
Vice President
Company: 
Kingsley Associates (Moderator)
12:30PM
1:30PM
Mindbugs: The Ordinary Origins of Implicit Bias
Human Resources

Over millennia, our brains have learned to make hundreds of thousands of decisions without our even being aware of the choices being made. This is the heart of the biases that influence every interaction you have with other human beings. Learn from the “Project Implicit” research group on how you can better understand the underlying beliefs that drive your actions, as well as receive information about the Implicit Association Test (IAT).

Learning Objectives:
  • Define implicit bias and the unconscious reactions that influence every human interaction.
  • Learn how the IAT reflects and measures your own biases.
  • Apply your new awareness of implicit bias knowledge to positively impact your personal and business interactions.

Speakers

Name: 
Jordan Axt, PhD
Job Title: 
Post Doctoral Researcher
Company: 
Duke University
12:30PM
1:30PM
Managing the Mindset of the Affordable Housing Resident
Affordable Housing
Have you ever wondered why a resident pays late every month, wonder why they are not able to get caught up, or possibly view housing as not being one of their top priorities? What if you could better understand what drives the residents, have a clearer vision of what poverty really is and comprehend their hidden rules? See beyond the stereotypes and learn how to improve relationships, outcomes and customer care.
 
Learning Objectives:
  • Understand the difference between generational and situational poverty.
  • Relate to the hidden rules of people in poverty.
  • Understand that we cannot support stereotypes and prejudices of our affordable residents.

Speakers

Name: 
Angela Lindsey
Job Title: 
VP, Property Management
Company: 
National Community Renaissance (CORE)
Name: 
Angel Rogers
Job Title: 
Training & Development Consultant
Company: 
STAR Training
12:30PM
1:30PM
Maintenance Training Jeopardy
Maintenance
What is "Maintenance Training is essential for success?" This is the answer (in question form) to many of the most pressing needs on our communities today. With categories such as service speed, NOI growth, safety and resident and employee retention; the answer is the same. Join in on Maintenance Training Jeopardy as experts answer your questions.
 
Learning Objectives:
  • Use maintenance training as a tool in retaining maintenance personnel.
  • Identify and overcome challenges to successful maintenance training.
  • Expand the knowledge offered to their onsite service teams.

Speakers

Name: 
Mark Cukro, CAPS, CAMT 1, CAMT 2
Job Title: 
President
Company: 
Plus One Consulting
Name: 
Chad Moulin, CAMT
Job Title: 
Senior Director of Facilities
Company: 
Goldrich + Kest
Name: 
Paul Rhodes, CAMT, CAMT+E, CAPS
Job Title: 
National Maintenance & Safety Instructor
Company: 
NAAEI
Name: 
Leah Brewer, CAM, NALP
Job Title: 
Founder
Company: 
Full House Marketing, Inc. (Moderator)
12:30PM
3:00PM
Leadership Lyceum (Ticketed Event)
12:30PM
2:00PM
Excellence Awards Luncheon (Ticketed Event)

*This event is SOLD OUT

The NAA Excellence, or Excels, recognize leadership in the rental housing industry. These national awards celebrate communities, industry professionals and affiliated apartment associations that make unique contributions to our industry. Award entries should be submitted online, by 11:59 p.m. EST on March 27, 2019.

Winners will receive their NAA Excellence Award during this awards luncheon at Apartmentalize and be featured in units Magazine.

Learn More

12:30PM
1:30PM
Does (Market) Size Really Matter?
Executive
The rental housing industry is in the midst of an up-cycle. In that time, rents have risen significantly, occupancies have remained high and the development of new supply nationwide has reached nearly unprecedented levels. Learn the answers to questions like: How have primary, secondary and tertiary market performance compared to each other? What are the implications of those similarities and differences? What can we expect moving forward?
 
Learning Objectives:
  • Describe and understand differences in recent rental housing performance by market size.
  • Identify areas of potential opportunity for future investment.
  • Evaluate recent portfolio performance within the context of similarly sized markets.

Speakers

Name: 
Jordan Brooks
Job Title: 
Analytics Specialist
Company: 
ALN Apartment Data, Inc.
Name: 
Hugh Cobb
Job Title: 
Partner
Company: 
Alpha Barnes Real Estate Services
Name: 
Alexandra Jackiw, CAPS
Job Title: 
COO
Company: 
Hayes Gibson Property Services
Name: 
Alan King
Job Title: 
Managing Director and President, Property Operations
Company: 
Berkshire Residential Investments (Moderator)
12:30PM
1:30PM
An Idiot's Guide to Pre-Construction Marketing: For Empty and Deep Pockets
Marketing
Are you tired of the pre-lease scramble and panic in your marketing, development and construction teams? Hear from industry experts as they discuss everything from planning stages and breaking-ground to prepping a grand opening. Walk away with ideas to implement and improve your overall budget, marketing, internal team leadership and timeline.
 
Learning Objectives:
  • Create a plan for the first stages of planning the construction of an apartment community.
  • List marketing options for much smaller budgets, and get inspired by beautiful and effective content for those with deeper pockets.
  • Teach your teams what lies ahead in pre-construction marketing.

Speakers

Name: 
Samantha Posin-Trammell
Job Title: 
Senior Marketing Manager, National Marketing
Company: 
Greystar
Name: 
Allison Pulaski
Job Title: 
Area Marketing Manager
Company: 
UDR
Name: 
Christina Singleton
Job Title: 
Managing Partner
Company: 
Show My Property TV
12:30PM
1:30PM
A Long View on Short-Term Rentals
Operations
Short-term rental offerings are an apartment operations trend moving to the forefront in many markets. Operators are seeking solutions while weighing the potential downsides that can affect their residents and reputation. Learn best practices shared by experienced senior-level executives to determine if this potential revenue stream approach meets your needs.
 
Learning Objectives:
  • Understand the wide variety of options in working with short-term rentals, including successes and failures.
  • Understand the marketing, sales and benefits of the different ways to work with short-term rentals.
  • Understand the risks, concerns and legal considerations with each of the ways to work with short-term rentals.

Speakers

Name: 
Melanie French
Job Title: 
EVP, Client Services
Company: 
Cortland
Name: 
Steve Hallsey
Job Title: 
Managing Director
Company: 
Wood Partners
Name: 
Marcie Williams, CAM, CAPS
Job Title: 
President
Company: 
RKW Residential
Name: 
Donald Davidoff
Job Title: 
President
Company: 
D2 Demand Solutions (Moderator)
1:45PM
2:45PM
Ready for Your Close-up? Crisis and Disaster Media Management
Emergency Preparedness
A crisis plan is important for the safety of residents and employees, however, fires, floods, violent crimes, active shooters and deaths cause teams exceptional stress. How do you prepare your onsite staff to answer questions from the media if these things happen? Learn the basics of a crisis protocol plan and how can you successfully implement onsite so your teams are ready to react in a positive way.
 
Learning Objectives:
  • Understand the basics of a crisis protocol plan.
  • Identify the top things to avoid when dealing with the media.
  • Identify what to do when things go wrong.

Speakers

Name: 
Holyce Hornischer
Job Title: 
VP, Marketing
Company: 
CWS Apartment Homes
Name: 
Chad Cooley
Job Title: 
Managing Director
Company: 
Bozzuto Management Company
Name: 
Steven Fretwell
Job Title: 
VP, Learning and Leadership
Company: 
Bozzuto
1:45PM
2:45PM
Raising Outside Capital to Grow Your IRO Business
Independent Rental Owners
Have you wanted to grow your IRO business, acquire larger properties and take things to the next level? Have you considered bringing in outside capital to expand your resources? Hear from NAA’s IRO of the Year award winners on how this can be successfully done. Learn the pros, cons and best practices in obtaining and dealing with outside investors.
 
Learning Objectives:
  • Understand the pros and cons of using outside capital for apartment acquisitions.
  • Get an overview of what the capital raising process looks like, including a real deal.
  • Learn tips or best practices for interacting with investors.

Speakers

Name: 
John Ridgway
Job Title: 
Owner
Company: 
Celtic Realty Advisors, LLC.
1:45PM
2:45PM
Nine Pivotal Management Moments: Your First Year as the Boss
Leadership
The first year in any supervisor’s career is loaded with pressure, potholes and pitfalls. Yet, only 11 percent of multifamily housing firms provide leadership training for new managers. Uncover the nine pivotal challenges that are the make-or-break moments for your relationships with those you lead. Leave with the answers for these challenges and the skills you need to solve every difficult workplace problem.
 
Learning Objectives:
  • Quickly identify and employ practical strategies to use when faced with multiple management challenges.
  • Analyze your supervisory acumen and be more able to identify issues that may not have been previously apparent.
  • Jump-start your team’s ability to work together better through improved communication and respect.

Speakers

Name: 
Amy Kosnikowski Dilisio
Job Title: 
Industry Educator & Consultant
Company: 
Quintessential Marketing & Training
Name: 
Steve Matre
Job Title: 
Head of HR & Training
Company: 
Banner Property Management, LLC
Name: 
Kara Rice, CAM, CAS
Job Title: 
Owner
Company: 
Experiment Learning & Talent Development, LLC
1:45PM
2:45PM
Marketing 201: Moving Beyond the Basics with Automation
Marketing
Now that you have leads, how are you ushering them through the rest of the buyer’s journey? Leading prospects toward a lease used to be a time-consuming, resource-draining process. This is especially true when catering to today’s apartment shoppers, who expect always-on customer experiences. Learn how to instantly engage prospective residents at every stage of their search with drip campaigns, automated schedulers and chatbots.
 
Learning Objectives:
  • Identify opportunities for automation in your current workflow that can increase touch points and response time for apartment shoppers.
  • Learn how apartment marketers are using real-time data and triggers to enhance their automation strategies.
  • Leverage automation tools in new ways that will contribute to prospect follow-up and internal communication delivery.

Speakers

Name: 
Angie Lombardi
Job Title: 
VP, Marketing
Company: 
The Franklin Johnston Group
Name: 
Mia Wentworth
Job Title: 
Director of Digital Marketing
Company: 
CWS Apartments
Name: 
Mike Whaling
Job Title: 
President
Company: 
30 Lines (Moderator)
1:45PM
2:45PM
Management/Leadership Presence
Concourse D

This peer-to-peer learning experience is an opportunity to engage in creative conversations with fellow attendees who are passionate about the same issues and topics as you. Expert facilitators support small group discussions that explore a dedicated topic for each group.

Speakers

Name: 
Stephanie Puyear Helling CAM, CAPS, NALP
Job Title: 
Sr. Director, Operations, Real Estate Strategic Services
Company: 
Greystar (Lead Facilitator)
Name: 
Christina Steeg
Job Title: 
SVP, Marketing and Training
Company: 
Simpson Property Group (Co-Facilitator)
1:45PM
2:45PM
Making the Mark with Property Performance Benchmarking
Executive
Performance benchmarking is a hot-button topic for apartment owners and operators. However, benchmarking approaches shouldn’t reflect a one-size-fits-all perspective, as they vary from Class A product to Class B assets to Class C properties. Learn from a diverse group of community owners and operators as they discuss key metrics they track in their portfolios and strategy and operations adjustments they make based on the movement of those indicators.
 
Learning Objectives:
  • Understand key metrics to track across your portfolio and actionable steps to take based on results.
  • Learn how to derive the most from your data and stay ahead of your competition.
  • Understand how certain categories of expenses vary by asset class, market and other factors.

Speakers

Name: 
Brandy Daniel
Job Title: 
VP, Business Intelligence Systems
Company: 
BH Management Services
Name: 
James Flick
Job Title: 
Director of Revenue Management
Company: 
Camden Property Trust
Name: 
Jay Parsons
Job Title: 
Vice President II
Company: 
RealPage, Inc. (Moderator)
1:45PM
2:45PM
Leasing in a Saturated Market: Your Greatest Asset for Success
Leasing
Prospective residents today can literally go anywhere to get an apartment, but they can't go anywhere to get an apartment and get YOU. Your personal brand is essential to your property's success in today's over-saturated market. Learn the steps to master the ultimate selling techniques of pre-suasion and 'talk triggers,' as well as how to challenge your customer to give you more information on their needs and wants.
 
Learning Objectives:
  • Understand the importance and benefits when it comes to developing your own personal brand as a leasing professional.
  • Utilize the techniques of talk triggers, challenges, innovation and pre-suasion in leasing presentations to improve their personal and property's performance.
  • Discover the importance of never-ending improvement in pursuit of excellence as a leasing professional.

Speakers

Name: 
Lisa Trosien
Job Title: 
President
Company: 
ApartmentExpert.com
1:45PM
2:45PM
Invest in Your Teams by Investing in Technology
Technology
Technology has always been met from the resident perspective. Our industry implements technologies with the intent of making residents’ lives easier and more accessible, but the target has shifted. What was once focused on the resident should now be anchored in leasing and maintenance teams. By investing in our teams, we empower our associates to provide a satisfying resident experience.
 
Learning Objectives:
  • Learn the challenges with only investing in technologies that benefit residents.
  • Discuss the technologies to implement for your teams and the impacts they have on leasing and maintenance associates.
  • Gain a real understanding of how to determine the ROI of these technologies.

Speakers

Name: 
Brenda Gammie
Job Title: 
SVP, Capital Real Estate
Company: 
Capital Real Estate: CRE
Name: 
Tracie Leonard
Job Title: 
VP, Operations
Company: 
Gables Residential
Name: 
Joe Melton
Job Title: 
VP, Marketing and Management Support Services
Company: 
Morgan Group
Name: 
Karen Gladney, NALP, CAS, CAPS
Job Title: 
Co-Founder
Company: 
Power Pro Leasing (Moderator)
1:45PM
2:45PM
Expanding to Canada: Critical Considerations for U.S. Investors and Operators
Executive
Expanding a rental operation to Canada may at first blush seem a straightforward endeavor for U.S.-based organizations, but despite all the similarities between the two countries, key differences in rental laws, resident expectations and preferences, fair housing regulations, employment law, health care and benefits, and a slew of other areas, make the initiative far more complicated.  
 
Learning Objectives:
  • Learn the key factors for rental housing investment and operations in Canada that differ from the United States.
  • Learn the key factors that differ across Canadian provinces.
  • Learn the process for returning profits, or capital gains, to the U.S.

Speakers

Name: 
Dean Holmes
Job Title: 
SVP, Residential Operations
Company: 
QuadReal
Name: 
Rob Martin
Job Title: 
Senior Vice President - Rhapsody Property Management Services
Company: 
Pinnacle
Name: 
John Dickie
Job Title: 
President
Company: 
Canadian Federation of Apartment Associations (Moderator)
1:45PM
2:45PM
Compliance Violations: Workplace Violence and the #MeToo Climate
Emergency Preparedness
Is the need to reduce your risk and ensure your company and associates are protected from detrimental issues keeping you up at night? During this executive panel, identify the risks and bring awareness of workplace violence and sexual harassment in our industry. Explore ways to prevent any future risks by discussing the negative effects on companies, their reputations and team morale.
 
Learning Objectives:
  • Identify and discuss the risks companies are exposed to, for both workplace violence and sexual harassment.
  • Identify the steps to lower your risk factor, while providing a safer work environment for your teams.
  • Learn the tools to create and implement an action plan for your company.

Speakers

Name: 
Sue Ansel
Job Title: 
President & CEO
Company: 
Gables Residential
Name: 
Cindy Clare, CAPS
Job Title: 
COO
Company: 
Bell Partners
Name: 
Kristina O'Hare
Job Title: 
Director of Talent Development
Company: 
MAA
Name: 
Dru Armstrong
Job Title: 
CEO
Company: 
Grace Hill (Moderator)
1:45PM
2:45PM
Apartment Advocacy and You: Perfect Together
Legal/Fair Housing
Every day in Washington, D.C. and city and state halls across the country, policymakers make decisions affecting the rental housing industry. Direct constituent engagement with legislators and policymakers is one of the most underrated methods of influencing their decisions! Review the training and resources on how to make yourself into an apartment ambassador with the help of the resources NAA makes available for advocacy at all levels of government.
 
Learning Objectives:
  • Understand the importance of individual citizen participation in the legislative and policy process.
  • Describe concrete tools for influencing your legislators and policymakers.
  • Identify priority federal issues for the rental housing industry in 2019.

Speakers

Name: 
Greg Brown
Job Title: 
SVP, Government Affairs
Company: 
NAA
Name: 
Jim Wilson
Job Title: 
Director, Political Affairs
Company: 
NAA
3:00PM
4:15PM
Living Room Learning

Grab a seat and get ready to learn at this conference launching event that features an eclectic array of topics from passionate industry players. Each rental housing geek, technician or innovator hops up on the soapbox, armed with 20 slides that advance automatically every 20 seconds, getting to the point, fast! Join us for some humor, entertainment and passionate storytelling. See below for the eight speakers and their topics. 

Apartmetnalize Living Room Learning:  Heather BlumeDon’t Judge a Dog ‘Til You Hear Its Tale

Heather Blume, Imagination in Charge, Behind the Leasing Desk Training and Consulting Services

 

Apartmentalize Living Room Learning: Jessica FernRise and Fail 

Jessica Fern, Director of Training and Development, FPI Management

 

Apartmetnalize Living Room Learning:  James BurnessElectric Cars Are Charging Up Rental Housing

James Burness, CEO & Founder, National Car Charging

 

Apartmentalize Living Room Learning: Jason StoughtonTerminate the Turnover: 5 Keys to Creating a Leadership Culture

Jason Stoughton, National Account Executive, BG Multifamily

 

Apartmentalize Living Room Learning: Martin CancholaVoice Search: Are You Ready for the Shift in Search?

Martin Canchola, CTO and Co-founder, Apartment SEO, LLC

 

Living Room Learning: Ivy ChristmanStop, Collaborate & Listen: HR Tactics Promoting Drive & Ambition

Ivy Christman, Chief Operating Officer, Quest Management Group

 

Living Room Learning: Lia Nichole SmithPersonal Brand Management: The Retention Tool No One Is Talking About

Lia Nichole Smith, Vice President of Education and Performance, SatisFacts and ApartmentRatings

 

Living Room Learning: Melissa JoyCulture of Kindness: Renting Apartments & Taking Care of People

Melissa Joy, Vice President, Village Green

 

Living Room Learning Moderator: Steve WunchSteve Wunch, MODERATOR

Senior Director – Education & Training, Echelon Property Group

  • SPONSORS

4:30PM
5:30PM
Game Changer: Brandon Stanton
Humans of New York: The Power of Authentic Storytelling

As the founder of the street portrait blog, Humans of New York (HONY), Brandon has emerged as a worldwide internet phenomenon and one of today’s most influential storytellers. With millions of social media followers, his individual story, like those on HONY, illustrates the power of the internet, the value of storytelling and our desire to remain connected with real people in a tech-driven world.

Stanton’s gift for storytelling has since spawned two best-selling books, “Humans of New York,” which spent 45 weeks on the New York Times bestseller list, and “Humans of New York: Stories.” Listeners take away a renewed appreciation for the power of one person and one idea to inspire millions, and encouragement to be a force for good and contribute something meaningful to the world.

Speakers

Name: 
Brandon Stanton
Job Title: 
Photographer and Founder/Creator
Company: 
HONY (Humans of New York)
5:30PM
6:30PM
Conference Welcome Reception
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