MEETINGS & EVENTS

Apartmentalize Schedule

Monday, June 15

8:30AM
5:00PM
NAAEI Program Maintenance Subcommittee Workshop (Invitation Only)
3:30PM
5:30PM
NSC Executive Committee (Invitation Only)
3:30PM
5:30PM
NAA Executive Committee (Invitation Only)

Tuesday, June 16

8:00AM
9:30AM
NAAEI Apartment Careers Committee
8:00AM
5:30PM
Exhibitor Move-in
8:00AM
9:30AM
Association Executives Council
8:30AM
9:30AM
Technology Committee
8:30AM
9:30AM
NAAPAC Board of Trustees
8:30AM
9:30AM
Independent Rental Owners Committee
9:45AM
10:45AM
Operations Committee
9:45AM
11:45AM
Legislative Committee
9:45AM
10:45AM
Investment Subcommittee
9:45AM
10:45AM
Data Governance Task Force
11:00AM
12:00PM
Next Generation Committee
11:00AM
12:00PM
NAAEI Leadership Training Task Force (Invitation Only)
11:00AM
12:00PM
NAA G.I.V.E.S.
11:00AM
5:00PM
NAA Attendee Registration Open
11:00AM
5:30PM
Exhibitor Registration Open
11:45AM
12:45PM
Nominating Committee (Invitation Only)
12:00PM
1:00PM
Lunch on your own
1:00PM
2:30PM
National Suppliers Council
1:00PM
2:30PM
NAAEI Curriculum/Program Development
1:00PM
2:30PM
NAA Budget & Finance Committee
2:45PM
3:45PM
Privatized Military Housing Committee
2:45PM
3:45PM
Global Outreach Committee
2:45PM
3:45PM
Diversity & Inclusion Committee
4:00PM
5:00PM
NAAPAC Ambassadors
4:00PM
5:00PM
NAAEI Board of Directors
4:00PM
5:00PM
Membership Committee
4:00PM
5:00PM
Governance Committee
6:00PM
7:30PM
NAA Board of Directors Reception (Invitation Only)

Wednesday, June 17

8:00AM
5:00PM
Exhibitor Registration Open
8:00AM
5:30PM
Exhibitor Move-in
8:00AM
5:30PM
Attendee Registration Open
9:00AM
9:30AM
Pre-Regional Briefing
9:30AM
12:00PM
CAMT+L Course (Ticketed Event)
9:45AM
10:45AM
Region Meetings
11:00AM
4:00PM
Supplier Success Course (Ticketed Event)
11:00AM
12:30PM
Board of Directors/Assembly of Delegates
12:30PM
1:15PM
The Human Touch in HR: An IRO Collaboration Event
107ABC
Independent Rental Owners

The human touch is vitally important in all aspects of life, especially how it applies to the success of your business. Focusing your attention to the importance of people, your most valued asset, at the forefront of rental housing will make all the difference. Working in small facilitated groups, learn from fellow IROs from across the country and leverage your peers to brainstorm for key takeaways to implement within your company.

Speakers

Name: 
Stephanie Anderson
Job Title: 
Industry Operations Manager
Company: 
National Apartment Association
12:30PM
1:15PM
The Culture Conundrum: Bridging the Gap Between Unity and Diversity
153ABC
Leadership

What remains true is that culture is crucial! The most successful teams have a great culture that cultivates, develops and inspires success. However, in a search for "unity," organizations often create teams that are composed of people who think, look, feel and sound alike. The conundrum is that diversity is important too. You need different people, perspectives, voices and ideas to sustain your success, but how do you bridge the two? Discover exactly how to create a united and diverse team culture, that unlocks and unleashes the power of both, with a step-by-step action plan to create high-performance teams.

Speakers

Name: 
Rommel Anacan
Job Title: 
President
Company: 
The Relationship Difference
Name: 
Jen Piccotti
Job Title: 
Chief Learning Officer
Company: 
Swift Bunny
12:30PM
1:15PM
Technology: The Consumer or Both? What's Disrupting Residential Real Estate
156ABC
Technology

According to the PWC Urban Land institute 2020 Emerging Trends Report, the mantra of live/work/play is giving rise to a reinvention of lobby space and common areas. Coining the term “amenities war,” residents want more and more amenities in their living space, where service is front and center. Smart apartment technology such as locks, in-building messaging and energy efficiency have attracted greater interest from owners, developers and tech firms. As the appetite for rental housing dwellings increases, so will the pressure on owners, investors and real estate managers to deliver an experience that satisfies the lifestyle of these consumers.

Speakers

Name: 
James Scott
Job Title: 
Lead Researcher
Company: 
MIT Real Estate Innovation Lab
Name: 
Denise Froemming
Job Title: 
Chief Executive Officer and Executive Vice President
Company: 
Institute of Real Estate Management
Name: 
Sean Miller
Job Title: 
President
Company: 
PointCentral
12:30PM
1:15PM
PAWS for Concern or PAWSitively Pets?
157ABC
Operations

Are you truly a pet-friendly community or does it just mean "We allow Pets"? All residents want a community that is accountable and responsible when it comes to having pets and assistance animals living at their property. Learn how different owners and management companies are assessing the risks and rewards of allowing pets at their communities. Examine a variety of innovative pet and animal policies, the latest in pet services and amenities, as well as how to inspire household pet or assistance animal owners to be more responsible within the apartment community.

Speakers

Name: 
Pat Patterson
Job Title: 
Director of Multifamily
Company: 
PetScreening
Name: 
Josh Draughn
Job Title: 
Director of Marketing
Company: 
Weidner Apartment Homes
Name: 
Angie Lombardi
Job Title: 
VP of Marketing
Company: 
Franklin Johnston Group
Name: 
Doug Chasick
Job Title: 
Chief Learning Officer
Company: 
Blue Door Apartments, LLC
12:30PM
1:30PM
Open Space Series
12:30PM
3:00PM
Leadership Lyceum (Ticketed Event)
12:30PM
1:15PM
Integrating Self-guided Tours with Leasing Agent Tours
258ABC
Leasing

Self-guided tours are all the rage. Everybody’s talking about how they could implement them to create on-site efficiencies and reduce the number of leasing agents they need, but not so fast. The most effective owner/operators aren’t looking to replace leasing agents with a self-guided tour app. Instead, they’re integrating self-guided tours with leasing agent led tours to maximize lease volume and closing ratios. This panel of industry experts will discuss how they’ve integrated self-guided tours with leasing agent activities, what technologies they use to secure the community and guide the tour process and what the results have been.

Speakers

Name: 
Allison Walentowicz
Job Title: 
Director of Marketing
Company: 
Avanti Residential
Name: 
Karen Gladney
Job Title: 
Principal
Company: 
Power Pro
Name: 
Patrick Macalik
Job Title: 
Director of Asset Management
Company: 
Western Wealth Operations Corp
12:30PM
1:15PM
Emerging Issues
107ABC
12:30PM
1:15PM
Demystify the Psychology of a Customer Referral
205ABC
Marketing

When customers refer a product or service among friends, it's an act of social belonging, reciprocity and trust. Humans crave social connections and it’s hardwired into our psychology. The emotional reward of feeling part of “our tribe” is irresistible and in order to obtain it, we’ll gladly accept the risks involved in taking social action. But, there’s a limit to what we will do. Trust is at the heart of this dynamic. The attraction of refer-a-friend programs is not only financial; they tap into a much deeper need for social recognition and belonging. Understanding this psychology will help you build better programs.

Speakers

Name: 
Kate Good
Job Title: 
Partner | SVP Multifamily Development and Operations
Company: 
Hunington Residential
12:30PM
1:15PM
Changing Tide of Evictions: A PR Tsunami
210ABC
Affordable Housing

With the publication of Matthew Desmond’s book Evicted and increased focus on socio-economic issues by an increasing number of politicians, property managers across every type of housing are seeing increased opposition to their ability to evict defaulting residents. Explore what the current eviction environment looks like across all portfolios (affordable, Type B/C and Type A) and discuss how you can navigate the legal and public relation pitfalls associated with evictions. Additionally, a variety of eviction prevention programs across the country will be explored.

Speakers

Name: 
Todd Whitlow
Job Title: 
Partner/Attorney
Company: 
Brownlee Whitlow & Praet, PLLC
Name: 
Jacquie Hoffman
Job Title: 
Vice President
Company: 
Mercy Housing
Name: 
Scott Wilkerson
Job Title: 
Chief Investment Officer
Company: 
Ginkgo Residential
Name: 
Marcie Williams
Job Title: 
President
Company: 
RKW Residential
12:30PM
1:15PM
Benchmarking Your Recruiting Efforts
104ABC
Human Resources

Depending on which part of the country you’re hiring, and for which position(s), recruiting and retaining talent can prove to be challenging and frustrating. The phenomenal growth in the industry over the past 10 years coupled with the lowest unemployment rate in five decades translates into an employee’s market. Learn which cities and positions take the longest time to fill, what salary ranges are being offered, how skill sets have evolved over the years and best practices for engaging and retaining your employees.

Speakers

Name: 
Paula Munger
Job Title: 
AVP of Industry Research & Analysis
Company: 
National Apartment Association
Name: 
Amanda Borgognoni
Job Title: 
Resourcing & Recruitment Manager
Company: 
Fogelman Properties
12:30PM
1:15PM
"Should" – The Most Dangerous Word in Maintenance
253ABC
Maintenance

In the understaffed and overtasked world of maintaining a community, cliché’s like “Don’t count your chickens …” and “A penny saved …” are often used to prevent failure. Frequently, these sayings and their meanings are disregarded as being too basic and instead replaced with higher priority items that leave the property saying: “I should have done …!” Join two maintenance professional's that figured out: "SHOULD" can't, "WOULD" won't, and unless the "DO" is done, maintenance fails to maintain! Cliche' or not, equipment lasts longer, budgets are smaller and the staff is more productive as these sayings are proven true in maintenence. 

Speakers

Name: 
Paul Rhodes
Job Title: 
National Safety and Maintenance Instructor
Company: 
National Apartment Association Education Institute
Name: 
Chris Lincoln
Job Title: 
Regional Maintenance Manager
Company: 
Greystar
1:30PM
2:15PM
What’s Driving Leases and How To Improve Your Lease-Up Campaigns
153ABC
Marketing

Join four very experienced marketing and lease-up experts as they discuss how they have branded, marketed and leased properties throughout the country while achieving price optimization and speed. Learn what tactics they find most valuable, how they are leveraging technology and market apartments starting during pre-development to initial occupancy through completion.

Speakers

Name: 
Aaron Galvin
Job Title: 
CEO
Company: 
Luxury Living Chicago Realty
Name: 
Courtney Patterson
Job Title: 
Senior Director of Marketing
Company: 
Northwood Ravin
Name: 
Lori Valenti Webb
Job Title: 
CMO
Company: 
Property Playbook
1:30PM
2:15PM
Taking Care of Your True Assets, Your People
253ABC
Leadership

“The most valuable asset of a 21st-century institution will be its knowledgeable workers and their productivity,” says management guru Peter Drucker in 1999.. If you believe that employees are your human capital, create a healthy work environment and provide them with the tools and support to do their jobs effectively. Instead of just focusing on the bottom-line, why not invest in the people responsible for the bottom-line? Reviewing how often your teams, both on-site and corporate, are under-utilized or under-developed, boils down to four strategic areas of change.

Speakers

Name: 
Jacqueline (Jackie) Ramstedt
Job Title: 
Principal and CMO Chief Motivational Officer
Company: 
Ramstedt Enterprises, Inc.
1:30PM
2:15PM
Property Inspections from the Customer's Perspective: Opportunities for Maximizing Occupancy
210ABC
Maintenance

Even when we are diligent about conducting frequent property walks, we often miss details that can assist us in managing our communities even more effectively. We must be able to decode seemingly meaningless things that impact our efficiency as stewards of the assets we have been charged to manage. Learn how to translate the information your property is giving you into action items.

Speakers

Name: 
Nichole Curl
Job Title: 
Director of Multifamily Services
Company: 
Lexington Group International
Name: 
Stephanie Graves
Job Title: 
Co-Founder and CEO
Company: 
Q10 Property Advisors
Name: 
Kory Davis
Job Title: 
Director of National Accounts Central
Company: 
Maintenance Supply Headquarters
1:30PM
2:15PM
Making Workforce Housing Work: Lessons from Middle Income Pioneers
156ABC
Affordable Housing

The yawning gap between rents and salaries in primary rental housing markets across the country has made workforce housing a holy grail. To urban renters, it’s transparent as affordability. To policymakers and funders, it’s a tension to be balanced against badly needed traditional affordable housing programs. For developers, it presents a complex financial puzzle to be solved to meet public demand. Understand the successes and challenges from our experiences in the state that hosts the largest middle-income housing program.

Speakers

Name: 
Gilbert Winn
Job Title: 
CEO
Company: 
WinnCompanies
Name: 
Matthew Kiefer
Job Title: 
Director (Partner)
Company: 
Goulston & Storrs
Name: 
Sheila Dillon
Job Title: 
Director of Neighborhood Development
Company: 
City of Boston
Name: 
Chrystal Kornegay
Job Title: 
Executive Director
Company: 
MassHousing
1:30PM
2:15PM
Is the Leasing Agent an Endangered Species?
205ABC
Technology

To date, marketing technology has played a supporting role and made life easier for leasing agents. While they can hardly be called human, there are new kids in town with cute names like Lisa and Rentron ready and willing to chat up your prospect, answer your phone and enable self-tours. Will the robots take center stage, steal the spotlight and push the leasing agent off the stage; or will human touch prevail? Join us for a lively debate to learn what leasing agents must do to survive a Darwinian fate. Attend, cast your vote and see how this story ends.

Speakers

Name: 
Ellen Thompson
Job Title: 
Founder
Company: 
Results Repeat
Name: 
Guntram Weissenberger
Job Title: 
President
Company: 
The Westover Companies
Name: 
Jennifer Staciokas
Job Title: 
SVP of Marketing, Training & Revenue Management
Company: 
Pinnacle
Name: 
Lucas Haldeman
Job Title: 
Founder & CEO
Company: 
SmartRent
1:30PM
2:15PM
I Can Fix It, But Can I Manage It?
258ABC
Maintenance

There is a new breed of maintenance techs that are being put in the lead maintenance position, but with little or no leadership experience. The result? More maintenance fails. How do we bridge the gap for these new leaders between being a tech and becoming a working service manager and help these team members grow? Coupled with the trend of hiring more service team members straight out of tech schools, how do we prepare them to lead the team? Learn new insights into building qualified teams and growing in-house leaders for the future.

Speakers

Name: 
Mary Gwyn
Job Title: 
CPM, Chief Innovator
Company: 
Apartment Dynamics
Name: 
Mark Cukro
Job Title: 
President
Company: 
Plus One, Inc.
Name: 
Pattie Woods
Job Title: 
Vice President Training and Development
Company: 
Fogelman Properties
1:30PM
2:15PM
Future-Proof Your Business: A Succession Planning for IROs
160ABC
Independent Rental Owners

Succession planning is more than just choosing a successor. It's a strategy for identifying and developing future leaders at your company, planning transfer of ownership, preparing the business to handle unexpected events and minimizing risk/loss during the transition. Hear from small business owners who are currently making these preparations or have done so recently.

Speakers

Name: 
Steven Lightner
Job Title: 
Owner/Manager
Company: 
Jefferson West Apartments
Name: 
Dawn Ford
Job Title: 
Business Owner Solutions Strategist
Company: 
Smart Apartment Solutions
Name: 
Curt Knabe
Job Title: 
Chief Financial Officer
Company: 
Realty Center Management, Inc.
1:30PM
2:15PM
Building a Corporate Culture Around Data
104ABC
Technology

The rental housing industry has more access to data than ever before. Incorporating data into your business practices and strategies isn't just about changing the habits of the C-Suite or regional team. Data can be the single most effective unifying force within a company, allowing site-level, regional and corporate executives to achieve better defined asset goals. Through open data and reporting, you can create a shared dialogue between your site teams and regional and corporate executives. Learn how to empower your teams through powerful analytics tools, key performance indicators and data resources.

Speakers

Name: 
Lauren Curley
Job Title: 
COO
Company: 
Bonaventure Property Management Services
1:30PM
2:15PM
(Supplier Skills) Suppliers: Tap Into Your Social Media Selling Power
157ABC
Supplier Skills

Learn to tap into social media outlets and use them to your advantage, not just for brand engagement and awareness, but to  drive sales. By employing the right techniques and campaigns, and making adjustments to your content, your social channels can provide a healthy pipeline of qualified prospects and referrals. Discover how to dial into an additional set of strategies that are most likely to drive prospects to engage and take a sales action, so you can turn them into paying business partners.

Speakers

Name: 
Kristi Fickert
Job Title: 
Senior Vice President of Engagement & Growth
Company: 
30 Lines
2:00PM
3:00PM
Open Space Series
2:30PM
3:15PM
To Attract the Best, You Must Be the best
258ABC
Human Resources

Recruitment in our industry has been mediocre at best. Isn’t it time we become experts at attracting top talent? Think about those last two words: attracting and talent. Recruitment has everything to do with the laws of attraction. In order to attract positive energy, we first need to possess it. In other words, it’s impossible to attract anyone other than who we are.

Speakers

Name: 
Kimberly Hurd
Job Title: 
Sr Vice President of Operations
Company: 
Sundance Property Management, LLC
Name: 
Christopher Mott
Job Title: 
CEO and Owner
Company: 
Mottivation, LLC
2:30PM
3:15PM
The Secret Sauce to Growing Talent (Come Hungry)
253ABC
Career Development

Unemployment is at an all-time low, enhancing the need for growing talent more crucial than ever before. The change in workforce demographics requires a strategic method to career mapping that resonates with five different aging groups. Todays entry level positions are filled with professionals pushing to be tomorrows leaders and it is our duty to assist them along the path to career greatness by offering diverse cultures and creating compelling employee experiences.

Speakers

Name: 
Stephanie Anderson
Job Title: 
Industry Operations Manager
Company: 
National Apartment Association
2:30PM
3:15PM
Supplier Skills: How To Think Like an Owner
160ABC
Supplier Skills

Have you ever talked to an apartment owner or investor and heard vocabulary that sounded unfamiliar? Looking for a way to separate yourself from the competition? Take a dive inside the mind of an apartment owner and the different ways they evaluate products and services. The knowledge you gain will help you be more successful at closing larger deals with owners that own/invest in multiple communities, as well as being able to talk with owners at events about their communities on an in-depth level than others.

Speakers

Name: 
Robert Durham
Job Title: 
Partner
Company: 
Trimark Advisors, Inc
Name: 
Matthew Haines
Job Title: 
Owner
Company: 
Tangent Properties
Name: 
John Ridgway
Job Title: 
President and CEO
Company: 
Celtic Realty Advisors, LLC
Name: 
Victoria Cowart
Job Title: 
Vice President of Property Management
Company: 
Darby Development Co., Inc.
2:30PM
3:15PM
Rookie to Pro: Impacting Performance Through a Comprehensive Learning Experience
210ABC
Leadership

What’s the secret recipe for creating high performers? Is your training program top notch, but are most of your teams still struggling to shine? “Making training stick” is a common challenge most businesses face. Be a part of a thoughtful discussion on the key elements that are necessary to bridge the gap between learning and doing. We will examine the important elements necessary for ensuring your employees actually improve performance, quickly and efficiently, as a result of your training efforts.

Speakers

Name: 
Lan Lam
Job Title: 
Chief Learning Innovation Officer
Company: 
Edge2Learn
Name: 
Nicole Salmieri
Job Title: 
Vice President of Operations Support Services and Marketing
Company: 
WinnResidential
Name: 
Amber Lovelace-D'Aloise
Job Title: 
Senior Education Director
Company: 
AMLI Residential
2:30PM
3:15PM
Rent Control: What Does It Mean For My Market?
205ABC
Executive

With the passage of a statewide cap on rents in Oregon and California, as well as expanded rent regulations in New York and Washington, D.C., rent control policies are gaining traction across the United States. Using research commissioned by NAA along with the CoStar Group analysis of affordability on a market-by-market basis, understand the impact of rent control legislation into tangible impacts for the rental housing industry.

Speakers

Name: 
Michael Cohen
Job Title: 
Vice President of Advisory Services
Company: 
CoStar Group
Name: 
Paula Munger
Job Title: 
AVP of Industry Research and Analysis
Company: 
National Apartment Association
2:30PM
3:15PM
Preparing Your Organization for Automation of the Apartment Rental Industry
104ABC
Technology

Over the course of the next decade, the entire resident lifecycle will become automated. Is your organization ready? From applicant screening to alternative security deposits, every aspect of front-office operations is going digital. Many aspects of automation are available for deployment today, but which are right for your property and at what cost? Learn where automation is headed, what technologies you must have and what pitfalls to avoid during this deep dive on how technology and automation will impact property management operations in the years ahead.

Speakers

Name: 
Terri Nicholson
Job Title: 
VP of Strategic Accounts
Company: 
Domuso
Name: 
Dylan Bushnell
Job Title: 
Director of Operations
Company: 
Bridge Property Management
Name: 
Guy Blachman
Job Title: 
Founder & CEO
Company: 
Carson Living
Name: 
Terry Danner
Job Title: 
Chief Executive Officer
Company: 
SightPlan
2:30PM
3:15PM
Media Relations: Best Friend or Worst Foe?
156ABC
Emergency Preparedness

The phone rings with a reporter asking tough questions. What do you need to do to avoid minefields and turn a potential media disaster into a win? Media relations is more than just crisis management. Developing a good relationship with reporters goes a long way in influencing coverage, even on tough or controversial issues. Be armed with the knowledge and the tools to begin building relationships with reporters to put a face with a name and to share the good things you, your staff and your residents do for your community to build good will with the media.

Speakers

Name: 
Todd Usher
Job Title: 
Manager of Public & Media Relations
Company: 
National Apartment Association
Name: 
Frank Mauck
Job Title: 
Director of Communications
Company: 
National Apartment Association
2:30PM
3:15PM
Eight Hacks to Lead with Workplace Wellness
153ABC
Leadership

There is much talk of workplace wellness today, however, programs are not always executed well, lose steam quickl and can be hard to quantify the value. Struggle no more! Discover what it takes to successfully lead a team and thrive with a wellness initiative, including new ideas to update policies and employee programs that will keep the energy alive. Learn eight valuable hacks and solutions to implement an advanced workplace wellness program. You can build a resilient team that includes a whole approach of physical, mental and emotional well-being that will keep your teams adaptable, strong and productive.

Speakers

Name: 
Valerie Sargent
Job Title: 
President
Company: 
Yvette Poole & Associates
Name: 
Cynthiann King
Job Title: 
Senior Vice President
Company: 
Forty-Two, LLC
Name: 
Amy Kosnikowski Dilisio
Job Title: 
National Speaker & Industry Educator
Company: 
Quintessential Marketing & Training
2:30PM
3:15PM
Don't Get Sued, Get Paid!
157ABC
Legal/Fair Housing

Understands ways on reducing lawsuit risk without impacting the ability to recover bad debt. Uncover what is landing property managers in court to the steps some companies are taking to learn from their mistakes. Understand what can happen if all fails and suit is filed. With the right understanding and defined goals, what to do is as simple as 1-2-3.

Speakers

Name: 
Bryan Ellsbury
Job Title: 
Sr Vice President of Ancillary Services
Company: 
Mid America
Name: 
James Neely
Job Title: 
VP, Sales and Marketing
Company: 
Hunter Warfield, Inc
Name: 
Chris Daves
Job Title: 
Senior Manager - Recovery Operations
Company: 
Avalon Bay
Name: 
Angi Pusateri-Downey
Job Title: 
National Sales Executive
Company: 
Grace Hill
3:30PM
4:30PM
Opening General Session
4:45PM
6:30PM
Conference Welcome Reception

Thursday, June 18

7:30AM
5:15PM
Exhibitor Registration Open
8:00AM
5:00PM
NAA Attendee Registration Open
8:30AM
9:30AM
Through the Eyes of an Asset Manager
153ABC
Executive

Today more than ever, managing a multi-site portfolio is challenging. The plate is overflowing and the hours in the day seem too few. What if one class could provide the tools you need to manage your portfolio more efficiently and provide the results your owners are looking for? “Through the Eyes of an Asset Manager” will teach you to think like an owner. Take a deeper dive into exactly what your ownership group is looking for and provide the tools to execute time and time again.

Speakers

Name: 
Leslie Mathis
Job Title: 
Asset Manager
Company: 
Woodfield Development
8:30AM
9:30AM
Supplier Skills: The Power of the Success Triangle for Sales Excellence
Supplier Skills

Speakers

Name: 
Steve Borseti
Job Title: 
Principal
Company: 
Sadler Training
8:30AM
9:30AM
Stump the Slump: Proven Strategies to Outsmart the Next Recession
258ABC
Operations

It’s not a question of “if” but “when” the next recession will occur. If you wait until it happens to react, you are too late. Listen to industry experts in marketing, operations and revenue management who have the knowledge and battle scars from the last recession give specific examples on how strategies need to change during a downturn. You’ll come out with actionable items to address and be well ahead of your less-prepared peers.

Speakers

Name: 
Jessica Mills
Job Title: 
Principal
Company: 
D2 DEMAND SOLUTIONS Inc.
Name: 
Sandi Dumas
Job Title: 
Director of Talent Development
Company: 
Security Properties Residential
Name: 
Catherine Jacobson
Job Title: 
Vice President of Property Marketing
Company: 
Avenue5
8:30AM
9:30AM
Privacy, Data and the Future of Internet-Driven Amenities
205ABC
Legal/Fair Housing

How can communities continue to offer internet-driven resident services, while safeguarding resident data and complying with new legislation? A lively panel discussion with a unique mix of perspectives will discuss how rental housing managers should prepare for the quickly evolving landscape of data-driven amenities. Walk away with an understanding of how to best protect your residents’ data and security, while still offering best-in-class internet services.

Speakers

Name: 
Jonathan Treble
Job Title: 
CEO and Founder
Company: 
PrintWithMe, Inc.
Name: 
Mark Zikra
Job Title: 
Vice President of Technology
Company: 
CA Ventures
Name: 
Kaylee Cox Bankston
Job Title: 
Privacy & Data Attorney
Company: 
Manatt, Phelps & Phillips, LLP
Name: 
Jeniece Martinez
Job Title: 
Sr. Technology Risk Program Manager
Company: 
Lennar Multifamily Communities
8:30AM
9:30AM
Open Space Series
8:30AM
9:30AM
Micro-economics of Performance Data: Better ROI and Decision Making
253ABC
Research

There seems to be a new report on market level performance every day – as if you can make decisions about rents in LoHi based on the average rent in Denver. What’s worse is that much of that data is at least 30 days old in a rent climate that changes daily. The issue lays in the data aggregation methodology. Asset and revenue managers will dig deep into tactics in data aggregation and analysis and evaluate the pros and cons of each practice. Understand which practices yield the greatest returns from both a decision-making process and revenue standpoint.

Speakers

Name: 
Blerim Zeqiri
Job Title: 
Co-founder and CEO
Company: 
Radix
Name: 
Steve Hallsey
Job Title: 
Managing Director
Company: 
Wood Partners
Name: 
Kevin Huss
Job Title: 
Vice President, Revenue Management
Company: 
Harbor Group Management
Name: 
Daniel Amaral
Job Title: 
Vice President, Portfolio Management
Company: 
Irvine Companies
8:30AM
9:30AM
Keeping up with the Generations: How Generation Z Drives Trends
157ABC
Industry Trends

The Millennial generation continues to be referred to as our nation’s youth demographic, while its oldest members are preparing to turn 40. Typecast as narcissistic and entitled offsprings of Baby Boomers, lifestyles of the aging Millennial's are often quite different from those of their younger counterparts. Millennial's, otherwise known as Generation Y, are advancing in their careers. What  separates the middle-aged members of this cohort from younger Gen Yers and the Kardashian-obsessed, digital-native members of Generation Z? Explore the attitudes, buying behaviors and implications for the rental housing industry as Generation Z.

Speakers

Name: 
Jamie Gorski
Job Title: 
CMO
Company: 
GID/Windsor Communities
Name: 
Daryl Smith
Job Title: 
CMO
Company: 
Kettler
Name: 
Joe Arentz
Job Title: 
Vice President, Property Management
Company: 
Morgan Group
Name: 
Patti Girardi
Job Title: 
CMO
Company: 
Valet Living
8:30AM
9:30AM
Game Changer
8:30AM
9:30AM
Build a Bridge and Get Over It: Fostering Collaborative Workplaces
104ABC
Leadership

Why have we as an industry always seemed to focus our career pathway training and operations in a manner that tends to push our team members into silos? While this practice may seem essential to helping one master their specific departmental craft, it pushes professionals towards developing professional tunnel vision. Examine the importance of cross departmental collaboration and how we can help to build bridges between all divisions.

Speakers

Name: 
Steve Wunch
Job Title: 
Founder
Company: 
Wunch Keynotes & Consulting
Name: 
Ellie Norton
Job Title: 
Director of Specialty Assets
Company: 
Pegasus Residential
Name: 
Chris Moffett
Job Title: 
Regional Maintenance Manager
Company: 
Greystar
Name: 
Betsy Kirkpatrick
Job Title: 
National Account Executive
Company: 
BG Multifamily
8:30AM
9:30AM
Better Ways to Increase Maintenance Engagement and Loyalty
156ABC
Maintenance

In a perfect world, a maintenance technician will receive the training and support to inspire loyalty with an owner or management company. With many management companies reporting a 40% turnover rate at this position, reality is a little different. Hear from a national traveling maintenance instructor as he share’s challenges to loyalty identified by techs all over the country. In addition to identifying common knowledge and skills gaps, make a concrete list of items that can be addressed at the site level for engagement fixes other than just to pay more.

Speakers

Name: 
Paul Rhodes
Job Title: 
National Safety and Maintenance Instructor
Company: 
National Apartment Association Education Institute
8:30AM
9:30AM
Attract and Inspire: Cultivating High Performance Teams Built for Growth
160ABC
Leadership

In a tight labor market, it’s perhaps little surprise that property management executives report that four of the top five inhibitors to their growth are employee-related. We all understand a top-notch team is critical to sustain success in our service-oriented industry, but building one is challenging. Join us to learn how the experiences of a Special Forces veteran, a former elementary school teacher and a CEO from one of the fastest-growing companies in San Francisco inform their leadership. Be prepared to bring back strategies to find, nurture and retain high-achieving team members at your organization.

Speakers

Name: 
Stacy Holden
Job Title: 
Director, Industry Principal
Company: 
AppFolio
Name: 
Joel Tampien
Job Title: 
Co-Founder and CEO
Company: 
4 Degrees Real Estate
Name: 
Brooks Baskin
Job Title: 
CEO
Company: 
2B Living
Name: 
Grace Langham
Job Title: 
Chief Executive Officer
Company: 
Flock DC
9:45AM
11:15AM
General Session
11:15AM
5:15PM
NAA Exposition Open (with Lunch)

Lunch served 11:30 p.m. – 1 p.m.

1:15PM
2:15PM
You’re Hired! Now What? ROI with Industry Education
104ABC
Leadership

Due to record-breaking housing growth, rapidly evolving technology and a massive shortage in qualified talent, industry education and the implementation of effective training programs are more important today than ever before. Whether you are responsible for enhancing the facilitation of your team’s existing training platform or want to learn the ROI of industry training/credentialing to maximize your own career potential, be prepared with the available industry training resources, knowledge and strategies to circumvent the aforementioned events that are rocking our industry.

Speakers

Name: 
Jesse Miller
Job Title: 
Director of Real Estate
Company: 
Greystar Real Estate Partners
Name: 
Sloane Cerbana
Job Title: 
Director of Career Development
Company: 
Washington Multi-Family Housing Association
Name: 
Debbie Phillips
Job Title: 
President
Company: 
The Quadrillion
Name: 
Stephanie Loyd
Job Title: 
Business Development & Marketing Manager
Company: 
Full House Marketing
1:15PM
2:15PM
The Impact of the Emotional Support Animal Friendly Community
160ABC
Operations

It can be frustrating when a pet owner submits a fraudulent assistance animal accommodation request. However, that doesn’t mean we should throw out the emotional support animal distinction altogether. There are many people, including veterans suffering from PTSD, who rely on their ESAs. Rather than grouping these deserving individuals in with bad actors, we should look at the benefits of accommodating ESAs and what we can do to ensure we stay compliant and accommodating. Discuss how emotional support animals and their owners improve the living experience for all residents and help increase revenue.

Speakers

Name: 
Melanie Flaherty
Job Title: 
Vice President of Marketing
Company: 
Carmel Partners
Name: 
Angie Lombardi
Job Title: 
VP of Marketing
Company: 
Franklin Johnston Group
Name: 
Aimee Gilbreath
Job Title: 
Executive Director
Company: 
Michelson Found Animals Foundation
Name: 
Phil Tedeschi
Job Title: 
Clinical Professor
Company: 
University of Denver Graduate School of Social Work
1:15PM
2:15PM
The Evolution of Performance Metrics: Changing the Rental Housing Game
258ABC
Marketing

The market is evolving faster than ever before. We all build and sell the same white box, but technology advancements have added a multitude of variables to consider when assessing market conditions. Will the market bear a rent premium for upgraded amenities or upgraded unit finishes? Will our lease expirations increase unexpectedly? The answer used to be a guessing game, but technology has allowed us to capture more information today than ever before,and empower operators to make better decisions. Ddive into the new technology-driven data operators are using to make smart decisions and maximize ROI.

Speakers

Name: 
Virginia Love
Job Title: 
Industry Principle
Company: 
Entrata
Name: 
Cassie Khaing
Job Title: 
Director of Marketing
Company: 
Mill Creek Residential
Name: 
Ryan Perez
Job Title: 
Vice President of Marketing
Company: 
CF Real Estate
Name: 
Joe Coleman
Job Title: 
COO
Company: 
Decron
1:15PM
2:15PM
Open Space Series
1:15PM
2:15PM
Marketing and HR: Rental Housing’s Newest “It” Couple
156ABC
Career Development

What happens when your company website and social media platforms claim that they are the “Best Places to Live and Work,” but Glassdoor and Indeed show a company rating of 2 stars? How do you convince residents to renew their year-long lease when you can’t keep a maintenance tech for longer than a month? Your brand has come to encompass not only what residents know, see and say about you, but also the same from your employees. No need to be nervous when the industry’s newest “It” couple is on the scene.

Speakers

Name: 
Jen Piccotti
Job Title: 
Chief Learning Officer
Company: 
Swift Bunny
Name: 
Lori Snider
Job Title: 
Director, Learning & Experience
Company: 
RedPeak
Name: 
Ashley Cerasaro
Job Title: 
Director of Communications & Digital Media
Company: 
AVE by Korman Communities
Name: 
Jamie Capodiferro
Job Title: 
Director of Talent Acquisition
Company: 
AVE by Korman Communities
1:15PM
2:15PM
How to Get Apartment Amenity Pricing Right
205ABC
Research

You would be amazed at just how much revenue rental housing operators are leaving on the table because of the way that they manage amenities. The good news is that there’s no magic involved in getting amenities right. It just takes some solid processes and disciplines. In this fast-paced and entertaining presentation, we will share the top eight amenity fails, gathered from years of experience in auditing properties’ amenity charges. Futher understand how to price amenities, how to measure success and how to keep reaping the benefits that they’re designed to bring!

Speakers

Name: 
Donald Davidoff
Job Title: 
President
Company: 
D2 DEMAND SOLUTIONS Inc.
1:15PM
2:15PM
Guestology: Putting Hospitality in the Mix
153ABC
Leasing

Building and incorporating a hospitality mindset and culture in your business can drive a competitive advantage in the marketplace. Learn how to identify critical touch points that can turn your customer on or off; create a customer journey road map; and build a workforce culture that activates and embraces the how-to’s. Incorporating best practices and techniques that are known throughout the hospitality industry, see how these can be leveraged and integrated to  drive customer satisfaction, revenue and overall profitability.

Speakers

Name: 
Steven Fretwell
Job Title: 
Vice President Learning and Leadership
Company: 
Bozzuto
Name: 
Pam Jones
Job Title: 
President
Company: 
Crescendo, LLC
1:15PM
2:15PM
Game Changer
1:15PM
2:15PM
Friendly Competition: Know Your Comps, Streamline Operations, Raise Revenue
253ABC
Industry Trends

The phrase ‘a rising tide lifts all boats’ is true, but can the industry further improve decision-making practices to bring in more revenue? Simple answer: Yes, but with competitor data. However, current comp data practices including excel spreadsheets, property calls and macro-level data offer limited visibility into exact competitors and performance with a submarket. Examine methods to drill-down to market micro-level data, examine the operational benefits of various comp data collection practices as well as share real-world examples of how to successfully take money left on the table and add it to the bottom-line.

Speakers

Name: 
Jasmine Greene
Job Title: 
Vice President
Company: 
Maverick Residential
Name: 
Kevin Huss
Job Title: 
Vice President, Revenue Management
Company: 
Harbor Group Management
Name: 
Blerim Zeqiri
Job Title: 
Co-founder and CEO
Company: 
Radix
1:15PM
2:15PM
Cybersecurity For The Front-Lines: It’s More Than Phishing Tests
157ABC
Technology

As technology advances, the risk of a cyber attack at our communities increases. An attacker’s ability to infiltrate our network grows with every new software or technology we implement. The only thing we can do is stay diligent in preventing an attack and even that isnt enough. The most impactful way to strengthen security is to train our leasing teams on cybersecurity and how to spot a potential threat. Dive into how IT departments are training teams today, their predictions for cybersecurity threats in the future and what we should do to secure communities.

Speakers

Name: 
Ryan Byrd
Job Title: 
CTO
Company: 
Entrata
Name: 
Jeff Kok
Job Title: 
CIO
Company: 
Mill Creek Residential
Name: 
Cara Athmann
Job Title: 
Vice President, IT and Data
Company: 
Cardinal Group
Name: 
Marcus Wilson
Job Title: 
Senior VP of Operations and Systems
Company: 
The Bainbridge Companies
1:15PM
2:15PM
And That’s the Way the Cookie Crumbles: Resident Data Privacy
107ABC
Legal/Fair Housing

As rental housing firms take in voluminous amounts of applicant and resident information, we must consider the patchwork of data privacy legislation currently impacting our industry, including the recently enacted California Consumer Privacy Act (CCPA), other similar state laws and the mounting pressure for a national standard. Determine if your operations are covered under these laws and if so, the steps you should take to come into compliance.

Speakers

Name: 
Scot Haislip
Job Title: 
Vice President of Legal Affairs and Counsel
Company: 
National Apartment Association
Name: 
Michael Egan
Job Title: 
Partner
Company: 
Baker & McKenzie LLP
Name: 
John Napier
Job Title: 
Senior Director, Legal Services
Company: 
Greystar
2:30PM
3:30PM
The Omni-Channel Experience: Living Up to the Online Hype
258ABC
Industry Trends

Beautiful and fully functioning websites, highly skilled team members and an extraordinary customer experience must all work together seamlessly, all while integrating the company's vision and goals into one consistent message across all platforms and touchpoints. Explores three rental housing companies that deliver an unbelievable omni-channel experience and the effect it has had attracting renters and improving retention.

Speakers

Name: 
Lia Nichole Smith
Job Title: 
Vice President of Education and Performance
Company: 
ApartmentRatings and SatisFacts
Name: 
Lise Rozier
Job Title: 
Director of Training
Company: 
Matrix Residential
Name: 
Terri McKinnon
Job Title: 
Vice President of Property Management
Company: 
The Goodman Group
Name: 
Sharon Friedensohn
Job Title: 
Director of Operations
Company: 
Greenleaf Management, LLC.
2:30PM
3:30PM
Selling What Your Customer Can't See: Your Competitive Intangibles
205ABC
Leasing

What makes your community unique and has some of your residents renew their lease, year after year? Most leasing and marketing efforts tend to put their focus on the obvious: location, rents and amenities. And while those are essential for your customers to know, what about all of the little things that make your property truly special? Learn how to craft compelling leasing and marketing messages that focus on the intangibles that are often taken for granted by your team.

Speakers

Name: 
Lisa Trosien
Job Title: 
President
Company: 
ApartmentExpert.com
2:30PM
3:30PM
Open Space Series
2:30PM
3:30PM
Mental Health in the Workplace: Let’s Talk About It!
156ABC
Leadership

Each year, one in four adults experience severe mental health issues ranging from anxiety, PTSD, depression and bipolar disorder. Odds are, employees will need understanding, specific support and guidance from leaders. Explore how leaders can become aware of the importance that mental health has on business and how to recognize red flags and how to react when a team member presents a mental health issue. Learn methods to ask about employee’s well-being with empathy and establish effective ways to support team members through building a culture of caring and emotional resilience.

Speakers

Name: 
Amy Kosnikowski Dilisio
Job Title: 
National Speaker & Industry Educator
Company: 
Quintessential Marketing & Training
Name: 
Karen Mitrenga
Job Title: 
SVP Human Resources
Company: 
Newcastle Limited/Reside Living
Name: 
Claire Collins
Job Title: 
SVP of Marketing and Education
Company: 
Princeton Properties
2:30PM
3:30PM
Lost in Translation: Finding Common Ground in Maintenance and Leasing
253ABC
Maintenance

On any given day, the maintenance and office teams are like two ships passing in the night. Each team speaks their own language, but to truly be successful, both must learn how to communicate and work together. Explore the impact this disconnect has on renewals, reputation and employee engagement while offering real world solutions that work. Hear from experts in operations, maintenance, marketing and research as they share tested methods to inspire exceptional results and sustain a culture of true customer service, teamwork and elevated resident satisfaction.

Speakers

Name: 
Kristie Arnst
Job Title: 
President
Company: 
Pepper Pike Capital Partners
Name: 
Angel Davilla
Job Title: 
National Maintenance Trainer
Company: 
Monarch Investment and Management Group
Name: 
Stephanie Linton
Job Title: 
Marketing Specialist
Company: 
Dart Properties
Name: 
Callaghan Wise
Job Title: 
CFO
Company: 
Smart Apartment Solutions
2:30PM
3:30PM
Leveraging Renovation Innovation: Strategies to Maximize Your Value-Add Investments
160ABC
Operations

For any major or minor renovation program, the key objective is to maximize the return on investment. Successful renovation planning, execution and agility is critical to achieving the anticipated returns. Rental housing renovation leaders will share best practices and the innovative tools and solutions they have implemented to ensure their renovation programs are carried out in an efficient manner from the planning, buy-in stage through to the execution on-site. Explore case studies on several products and solutions that have been the most effective in creating time and cost efficiencies.

Speakers

Name: 
Michael Duffey
Job Title: 
Director, Portfolio Investments
Company: 
Balfour Beatty Communities
Name: 
Tracy Saffos
Job Title: 
Asset Optimization Industry Principal
Company: 
Real Page
Name: 
Greg Slang
Job Title: 
VP, Asset Management
Company: 
Kettler
Name: 
John Kozlarek
Job Title: 
VP
Company: 
Capital Projects
2:30PM
3:30PM
Get More Tours with Less Work and Improve Operational Efficiencies
157ABC
Marketing

Today’s leasing teams and property managers are overwhelmed with their daily routines. They focus on the rental prospects ready to rent now, but miss opportunities due to time constraints to connect with consumers who are still doing their research online. What if you could create better operational efficiencies and nurture all website visitors to get more qualified tours with half the work? Learn how automation can better assist consumers faster but still feel personal and increase property website conversions to get more qualified tours.

Speakers

Name: 
Scott Hill
Job Title: 
Co-founder
Company: 
PERQ
Name: 
Marcella Eppsteiner
Job Title: 
Vice President of Marketing
Company: 
Mission Rock Residential
Name: 
Kelley Shannon
Job Title: 
SVP, Marketing and Customer Engagement
Company: 
The Bozzuto Group
Name: 
Nicoletta Ruhl
Job Title: 
Brand and Marketing Strategist
Company: 
AG Spanos Companies
2:30PM
3:30PM
Game Changer
2:30PM
3:30PM
Excuse Me … Your Bias is Showing
104ABC
Human Resources

We have all heard the old saying "What you don't know won't hurt you," but when it comes to unconscious bias, what you don't know, may hurt others. The reality is that we all have biases, but that doesn't make us bad people – it makes us human. Unconscious biases can present a serious challenge in how we treat other people and can result in workplace conflict, discrimination and lack of inclusivity.  Learn how to identify your unconscious biases and then apply strategies to combat them.

Speakers

Name: 
Susan Sherfield
Job Title: 
VP Education & Employee Development
Company: 
Mercy Housing
Name: 
Rebecca Rosario-Bueno
Job Title: 
President and Visionary
Company: 
Full House Marketing
2:30PM
3:30PM
Big Data, Benchmarking and Forecasting: A Tale of Two Studies
107ABC
Research

With advances in big data, machine learning and artificial intelligence, the ability to manage your business with laser precision has never been greater. Measuring performance against powerful operational benchmarks allows you to identify improvement opportunities that have long been hidden. Using predictive and prescriptive analytics for marketing and leasing helps you make changes timed with shifts in occupancy and traffic, shaping future outcomes and driving more revenue. Learn how industry leaders are applying these new tools and realizing great gains.

Speakers

Name: 
Shawn Cardner
Job Title: 
Executive Vice President, Multifamily Operations & Information Technology
Company: 
Grubb Properties
Name: 
Joe Anfuso
Job Title: 
Chief Financial Officer
Company: 
MG Properties Group
Name: 
Paul Yount
Job Title: 
Industry Principal, Sales
Company: 
Yardi Systems, Inc.
2:30PM
3:30PM
Avoid the Landmines of Managing Mixed-Use Developments
153ABC
Industry Trends

What happens when retail, residential, office and hotel spaces come together in one development? It broadens the scope of real estate management. Mixed use assets are a growing trend and the demand for combining full-amenity residential space with office, retail and even hotel space is exploding. The National Real Estate Investor says that mixed-use developments are becoming one of the most popular product types in the U.S., accounting for $1.26 trillion in construction spending in 2017. Managing the dynamics of these properties requires unique skills that blur the lines between residential and commercial property management.

Speakers

Name: 
Jesse Miller
Job Title: 
Director of Real Estate
Company: 
Greystar Real Estate Partners
Name: 
Chip Watts
Job Title: 
President
Company: 
Watts Realty Co., Inc.
Name: 
Donna August
Job Title: 
Vice President, Marketing & Business Development
Company: 
IREM, Institute of Real Estate Management
4:00PM
4:30PM
Understanding the Impacts of Cannabis on Property Management
Legal/Fair Housing

The cannabis industry is here to stay. Based on a 2018 Gallup poll, 13% of all adult Americans use or smoke marijuana regularly or occasionally. Cannabis industries generated $9 billion in sales in 2019 and are forecasted to exceed $20 billion by 2023. In addition, the size of the workforce in the industry will also expand in the next few years, from 200,000 today to 500,000 in 2023. These statistics indicate that as the industry grows and more states legalize recreational cannabis use, property managers will need to learn to manage properties where marijuana is cultivated, distributed and used.

Speakers

Name: 
Ted Thurn
Job Title: 
Director, Government Affairs
Company: 
IREM, Institute of Real Estate Management
Name: 
Jason Thomas
Job Title: 
Founder and CEO
Company: 
Avalon Realty Advisors, Inc.
4:00PM
4:30PM
Power Up! Your Personal Impact and Influence
Career Development

Advancing your career and enhancing your effectiveness as a leader involves moving from being known as an effective manager of execution to being a strategic leader and influencer of others. So how can you most effectively develop and demonstrate those skills and behaviors? Getting buy-in to your ideas, being heard in meetings where often times you just attend and influencing others are essential. Couple that with how to strengthen your business acumen and putting on your learning lens and you are well on your way to power up your personal impact and influence.

Speakers

Name: 
Steven Fretwell
Job Title: 
Vice President Learning and Leadership
Company: 
Bozzuto
Name: 
Pam Jones
Job Title: 
President
Company: 
Crescendo, LLC
4:30PM
6:00PM
NAA Excellence Awards (Ticketed Event)
4:45PM
5:15PM
How to Develop Strategic Supplier Partnerships
Operations

Building relationships with suppliers that are productive and long-lasting is a critical component of property success. A diverse panel of experts will share what they have done within their organizations to create strategic relationships with vendors. Hear how these companies were able to boost resident satisfaction, enhance their assets, achieve higher-level goals and even win awards through successful partnership building. Learn why procurement is more than a basic activity – it’s a strategic event that advances the goals of your organization.

Speakers

Name: 
Wais Khairzada
Job Title: 
Corporate Director, Resident Services
Company: 
Bozzuto
Name: 
Andrew Haynes
Job Title: 
Strategic Growth Director
Company: 
Avendra
Name: 
Jennifer Gaskill
Job Title: 
Senior Purchasing Manager
Company: 
GK Management
4:45PM
5:15PM
How to Crack the Code of Employee Disengagement
Leadership

Organizations in the top tier of employee engagement have a 90% better growth trend than their competition. However, only 31% of U.S. workers are engaged, which means the majority sleepwalk through the day giving you zero discretionary effort. How do you inspire employees to get off the sidelines and get into the game? Uncovered a proven strategy to turn disengaged workers into a unified high-performing team, resulting in increased profits, tenant satisfaction, productivity and retention.

Speakers

Name: 
Jill Christensen
Job Title: 
Employee Engagement Expert & Best-Selling Author
Company: 
Jill Christensen International LLC

Friday, June 19

8:00AM
2:45PM
Exhibitor Registration Open
8:00AM
4:30PM
Attendee Registration Open
9:00AM
10:00AM
There's Room at the Table for Boots and Heels
258ABC
Leadership

Evidence shows that companies with a diverse senior leadership team outperform their competition. The rental housing industry has made progress regarding gender equality, but we still have work to do and for good reason. Among senior leadership, partners and ownership in rental housing, there is a disproportionate number of men to women. Hear from both men and women leaders across the rental housing industry about their personal experiences advocating for diversity and inclusion. Gain helpful insights into how they prepared for senior leadership differently and identify what may be holding you back in your own career growth.

Speakers

Name: 
Elizabeth Francisco
Job Title: 
President and Founder
Company: 
ResMan
Name: 
Kristie Arnst
Job Title: 
President
Company: 
Pepper Pike Capital Partners
Name: 
Steve Lamberti
Job Title: 
President
Company: 
Highmark Residential
Name: 
Arianna Royster
Job Title: 
Executive Vice President
Company: 
Borger Management
9:00AM
10:00AM
The Truth Behind the Amenities Arms Race
157ABC
Industry Trends

The amenities war continues to escalate, with some rental housing resident experiences resembling the level of hospitality expected at five-star hotels. Yet, with the demand for more and better amenities outpacing the capacity of onsite teams, community managers are not always finding outsourcing to be easy or satisfactory. Behind the smoke and mirrors, economics and the path to scale differ widely between third party amenity service models. This discussion focuses on what’s really working and what is not in terms of quality execution, resident adoption and which amenities are truly value-add versus nice-to-have.

Speakers

Name: 
Nancy Goldsmith
Job Title: 
Managing Director or Property Operations
Company: 
Bozzuto Management Group
Name: 
Sheri Druckman
Job Title: 
Vice President
Company: 
Sares Regis Group
Name: 
Tami Fossum
Job Title: 
Executive Director
Company: 
GEM Management, LLC
Name: 
Shawn Handrahan
Job Title: 
CEO
Company: 
Valet Living
9:00AM
10:00AM
The Apartment All Stars Presents: No Amenities? No Problem!
205ABC
Leasing

You've undoubtedly seen it: the spectacular glass-bottom pool on the roof of a Houston high-rise. These wow factors are awesome, but what if you don't have amenities like a studio for would-be musicians; or a catering kitchen; or a co-working space? Maybe you don't even have a pool at all, but don't despair! We've got you covered with the freshest and best non-amenity amenities you've ever heard of! Learn all about building hugs, alternative landscaping, VIP parking, model furniture purchase programs, tours, events and more! Get there early as the Apartment All Stars always run out of seating!

Speakers

Name: 
Lisa Trosien
Job Title: 
President
Company: 
ApartmentExpert.com
Name: 
Kate Good
Job Title: 
SVP Multifamily Development and Operations
Company: 
Hunington Residential
Name: 
Jacqueline (Jackie) Ramstedt
Job Title: 
Principal, CMO Chief Motivational Officer
Company: 
Ramstedt Enterprises, Inc.
Name: 
Toni Blake
Job Title: 
President
Company: 
Totally Toni
9:00AM
10:00AM
Self-Guided Tours: Lessons from Single-Family to Elevate Operations
156ABC
Operations

Self-guided tours could be one of the most controversial new technology developments in rental housing today. But, single-family has also adopted this technology at a very high user rate. Out of all single-family leases signed in 2018 who toured, 61.3% chose a self-guided tour and 61.9% started their tour within 1 hour of booking it online. We live in a self-service, instant access world, and the apartment leasing process needs to play catch up. Discuss the lessons rental housing can learn from single-family in order to provide a modern experience and still mitigate risk.

Speakers

Name: 
Todd Katler
Job Title: 
CEO
Company: 
Anyone Home
Name: 
David Seiler
Job Title: 
Executive Vice President
Company: 
TRINITY PROPERTY CONSULTANTS, LLC
Name: 
Phil Rogers
Job Title: 
EVP of Software
Company: 
Invitation Homes
9:00AM
10:00AM
Resident Preferences: Insights from 370,000 Renters
253ABC
Research

The Apartment Resident Preferences Survey is the largest survey of its kind with over 370,000 responses from renters across the country. With topics ranging from amenity interest and pricing expectations to lease decision factors and the apartment search process, hear industry leaders discuss how they use data from the nation's largest survey of apartment residents to improve their company's development, marketing and operations.

Speakers

Name: 
Eric Lytle
Job Title: 
Senior Project Manager
Company: 
Kingsley Associates
Name: 
Jaemi Carkin
Job Title: 
Director
Company: 
Greystar
Name: 
Annie Hirst
Job Title: 
Vice President, Development
Company: 
AMLI
Name: 
Danielle Clark
Job Title: 
Director of Public Relations & Communications
Company: 
Alliance Residential
9:00AM
10:00AM
Open Space Series
9:00AM
10:00AM
MHPI Marketing Mania: Time and Money Savers
107ABC
Unique Populations (Military Housing, Senior, LGBT, etc.)

Time is money and nobody has enough of either! At the same time, the Military Housing Privatization initiative (MHPI) program has had to up the ante to not only improve relationships with existing residents but also attract new residents. Finding creative marketing methods to reach our unique residents can be a difficult undertaking, especially for those not up to speed on the latest tech. This fast paced, hands on session highlights just some of the apps, tech, tips and tricks to up your marketing game, and provides a hands-on learning experience. Bring your smart phone and get ready to take home some marketing knowledge.

Speakers

Name: 
Kirstin Hood
Job Title: 
Director of Marketing and Leasing
Company: 
WinnCompanies
Name: 
Erin Simser
Job Title: 
Graphic Design & Marketing Specialist
Company: 
WinnResidential Military Housing Services
Name: 
Cathy Jo Sander
Job Title: 
National Director of Leasing and Sales
Company: 
Balfour Beatty
Name: 
Lynette Hegeman
Job Title: 
National Director of Marketing
Company: 
Hunt Communities
9:00AM
10:00AM
Game Changer
9:00AM
10:00AM
Elevate: Next Level Engagement and Retention!
153ABC
Human Resources

As Richard Branson once said, “Train people well enough so they can leave. Treat them well enough so they don't want to.” Truer words have never been spoken, especially in today’s tight labor market. Join us as we discuss dynamic approaches to capitalize on the talent of your organization through elevated engagement, and effective learning and development. Learn the impact an engaged workforce has on the health of your organization and the value you can create by implementing proven strategies to engage and develop your team.

Speakers

Name: 
Katie Wrenn
Job Title: 
Director of Training and Development
Company: 
WRH Realty Services, Inc.
Name: 
Rebecca Rosario-Bueno
Job Title: 
President and Visionary
Company: 
Full House Marketing
Name: 
Tammy Longo
Job Title: 
Senior Property Manager
Company: 
GEM Management, LLC
9:00AM
10:00AM
Cut Costs and Reduce Health Risks: Go Smoke Free
160ABC

According to the U.S. Surgeon General, there is no safe level of secondhand smoke exposure. For residents of multi-unit housing, secondhand smoke can be a major concern. It will migrate from other units and common areas and travel through doorways, cracks in walls, electrical lines, plumbing and ventilation systems. Public and private multi-unit housing properties have moved to solve this problem by making their housing, including individual units, smoke-free. This move not only protects residents and staff from exposure to secondhand smoke but also saves properties money on costs to turnover units and significantly reduces fire risk for buildings.

Speakers

Name: 
Bobby Griffith
Job Title: 
Chief Financial Officer
Company: 
JL Gray Co., Inc.
Name: 
Courtney Gilstrap-LeVinus
Job Title: 
President/CEO
Company: 
Arizona Multihousing Association
Name: 
Karie Taylor
Job Title: 
Owner
Company: 
Elevated Management Group
Name: 
Alan LaSeck
Job Title: 
Executive Director
Company: 
Apartment Association of NM
9:00AM
10:00AM
Cracking the Code: Are You Ready for the Building Inspector?
104ABC
Maintenance

Many owners and operators dread the many building inspections that occur frequently at our communities. Learn how to simplify the process of understanding and finding the code regulations, proactively inspect and prepare for regular code and building inspections. It’s important to be inspection ready at all times! Uncover strategies that can help operators navigate the difficult to decipher code requirements, the different agencies who inspect and where to find all of this information. Solutions will be provided to proactively prepare for the code requirements using technology and other industry best practices.

Speakers

Name: 
Jonathan Lane
Job Title: 
Vice President, Maintenance & Engineering Services
Company: 
Bozzuto
Name: 
Rodney Wilson
Job Title: 
Regional Maintenance Director, Desert Region
Company: 
Greystar
Name: 
Suellen McFarling
Job Title: 
Chief Operating Officer
Company: 
Leonardo247
Name: 
Sam Gilboard
Job Title: 
Manager, Public Policy
Company: 
National Apartment Association
10:00AM
2:45PM
NAA Exposition Open (with Lunch)

Lunch served 11:30 p.m. – 1 p.m.

10:30AM
11:00AM
The Future of Connectivity is Chaotic, Can You Handle It?
Technology

Whether you run an apartment community, student housing or senior living community, tenants of all ages expect fast, connected experiences that make their lives better and easier. But making these connected experiences a reality requires property owners to invest in innovative technology powered by high-speed WiFi. Today’s influx of connected devices is just the beginning of the deluge. By 2025, there will be more than 75 billion IoT-connected devices worldwide. Leave prepared to take control of the chaos by providing a managed WiFi network that can scale to handle new devices, meet resident expectations and future-proof your properties!

Speakers

Name: 
Steve Singlar
Job Title: 
Co-Founder, President & CEO
Company: 
Single Digits
Name: 
Richard Keyser
Job Title: 
Vice President, Toll Brothers Campus Living
Company: 
Toll Brothers
10:30AM
11:00AM
CX is a Culture Mindset, Not a Budget Line Item
Industry Trends

Customer experience (CX) is the latest disruption to the rental housing industry, yet many companies don’t understand the cost to their business of an underdeveloped CX strategy. Debunk the common misconceptions surrounding CX and help rental housing professionals at every level uncover how to turn a transaction with a customer into an experience.

Speakers

Name: 
Nikki Crosby
Job Title: 
Director of Marketing and Professional Development
Company: 
Garrett Residential
Name: 
Gabrielle Gonzalez
Job Title: 
Vice President-Exceptional Customer Service Experience
Company: 
JC Hart Company
11:15AM
11:45AM
Tame the Busy and Find Your More Centered Self
Leadership

We get it: you’re busy, always on alert. Find meaningful strategies to re-center and get back to present. There is magic in adopting simple routines that help reduce decision fatigue. Forming positive habits can free your mind for the creative flow that leads to reaching goals and finding your happy place. Get tips on creating margin or extra space in your day. Resist the busy badge and get through your “seasons of sacrifice.” Finally, restore your perspective and, yes, get permission to pause and putter.

Speakers

Name: 
Steve Matre
Job Title: 
Head of HR, Employee Relations
Company: 
Banner Real Estate Group
Name: 
Patty Morgan-Seager
Job Title: 
Professional/Motivational Trainer and Speaker
Company: 
Patty Morgan Seager and Associates
11:15AM
11:45AM
Community Solar: How Owners, Managers and Renters Benefit

In the past few years, over a dozen states have created new community solar programs, many of which are designed to subscribe rental housing renters, as well common area electricity accounts. Become educated and engaged to stay on top of this exciting new sustainable living trend. Owners and property managers need to understand how these new programs operate, whether they can add value to your apartment community and what potential risks should be avoided. Specific case studies from industry experts will ensure you are not caught in the dark as community solar grows!

Speakers

Name: 
Darien Crimmin
Job Title: 
Vice President
Company: 
WinnCompanies
Name: 
Emily Jones
Job Title: 
Energy Projects Coordinator
Company: 
WinnCompanies
12:00PM
12:30PM
Talking Trash: How to Track and Reduce Package Waste

With e-commerce sales increasing 15.2 percent in the past year, package volume has increased significantly, causing concern for how apartment communities will manage the waste that comes with this spike in volume. The average community receives 150 packages per week. E-commerce continues to create waste management challenges in 41 percent of apartment communities because of the large volume of cardboard and packaging materials being discarded. Proper disposal of accompanying materials such as ice packs and padding present problems as well. Additional operator issues include recycling expenses, clogged trash chutes or compactors and resource-allocation challenges. We've got the solutions to these challenges!

Speakers

Name: 
Mary Nitschke
Job Title: 
Vice President of Sustainability
Company: 
Real Page
Name: 
Chris Laughman
Job Title: 
Director of Builsing Systems & Sustainability
Company: 
Greystar
12:00PM
12:30PM
Everything (Yes, Everything), is Entirely Our Fault
Leadership

In order to succeed on purpose, we must learn how to succeed with purpose. Purpose is driven from values and authenticity, acting as a guide to manage what we give power to and how this works with us or against us towards our goals. You are in the drivers seat and in complete control of your outcome, whether or not you like it. Get to know who you are and how to make choices through value identification to avoid circumstantial authenticity and get back into the drivers seat of your own success.

Speakers

Name: 
Jessica Fern
Job Title: 
Director of Training and Development
Company: 
FPI Management
12:30PM
1:30PM
Work Orders Solved: Real-Time Project Management
157ABC
Maintenance

There’s nothing quite as frustrating in the world of property management like falling behind on an endless list of work orders. More frustrating, however, is the inevitable breakdown of communication regarding tasks at hand. Vendors payments are difficult to track, residents are left unsatisfied, and property reviews and ratings tend to plummet. In this panel, operational experts from the rental and student housing industries explore how exceptional project management processes and real-time technology tools decrease turnover rates, drive staff and resident satisfactionand demonstrate better NOI results across your portfolio.

Speakers

Name: 
Alex Cuenca
Job Title: 
Operations Analyst
Company: 
Maxus Properties
Name: 
Lynette Mouton
Job Title: 
Vice President of Business Process
Company: 
Aspen Heights Partners
Name: 
Carrie Cuadill
Job Title: 
Vice President of Asset Management
Company: 
Sequoia Equities
Name: 
Steve Duceatt
Job Title: 
Director - Facilities and Maintenance
Company: 
RADCO Residential
12:30PM
1:30PM
Stop Communicating and Start Connecting
156ABC
Leadership

Did you know that 205.6 billion emails are sent a day? One-third of those emails are never opened. Yet the number one complaint voiced by employees is a lack of communication. How could this be if we are communicating so much, yet still falling so short? It’s because we are failing to really connect. Uncover new solutions when it comes to connecting rather than communicating and leave with actual takeaways to move into a connection mode and start making a difference today.

Speakers

Name: 
Kimberly Hurd
Job Title: 
Sr Vice President of Operations
Company: 
Sundance Property Management, LLC
Name: 
Christopher Mott
Job Title: 
CEO and Owner
Company: 
Mottivation, LLC
12:30PM
1:30PM
Open Space Series
12:30PM
1:30PM
Man Overboard ... Now What? Navigating the Leadership Challenges of Innovation
160ABC
Executive

Does innovation come from within your company, leadership, site staff, residents or vendor partners? Does leadership get tired of hearing, “We need to do this or our competition will beat us to the punch”? Or what about "So many ideas, so little time and money”? Managers are also risk averse because failure is not an option in a company. In reality, ideas that do make a positive difference have involvement of key executives and adoption strategies at all levels of the organization. Be the leader or team member who embraces the imagination and creativity of your employees and customers.

Speakers

Name: 
Pat Patterson
Job Title: 
Director of Multifamily
Company: 
PetScreening
Name: 
Leslie Mathis
Job Title: 
Asset Manager
Company: 
Woodfield Development
Name: 
Dawn Marie Rossiter
Job Title: 
Captain
Company: 
ycwithdawnmarie
Name: 
Nancy Goldsmith
Job Title: 
Director of Property Operations
Company: 
Bozzuto
12:30PM
1:30PM
Got Fraud? Detecting and Preventing Fraud in Affordable Housing
107ABC
Affordable Housing

Fraud comes in many shapes and sizes, but one thing is certain—it’s increasing rapidly. Most property operators have been hit by some form of fraud. For affordable housing programs, applicant and income fraud can cost property owners tens of thousands of dollars, cost of ownership to lose low income tax credits and hinder future potential government funding. Why? Because the staff doesn’t know how to detect and protect it. Take a look at the motivation behind applicant fraud, the types of fraud perpetrated, costs and other effects, and how to protect against it in the affordable housing space.

Speakers

Name: 
Michelle Lawrence
Job Title: 
Director of Compliance
Company: 
WRH Realty Services, Inc.
Name: 
Lori Trainer
Job Title: 
Transitions
Company: 
Pinnacle
Name: 
Tammy Longo
Job Title: 
Senior Property Manager
Company: 
GEM Management, LLC
Name: 
Keith Gibbons
Job Title: 
Senior Professional, Account Executive
Company: 
CoreLogic
12:30PM
1:30PM
Game Changer
12:30PM
1:30PM
Forgotten Talent: Teaching the Art of Engagement
104ABC
Leasing

Sales engagement is about understanding and helping to shape the buyers’ journey. As a salesperson you want to shape that process, but also have to be able to support it by making yourself valuable and helpful at the right time. It’s important to know how, when and the right way to engage. Engagement doesn’t come from a software package; it comes from real salespeople putting in the effort to establish, connect and maintain genuine and real relationships with clients, through understanding and interpersonal communication skills. Learn the skills to fine tune and utilize yours, leading to greater sales success.

Speakers

Name: 
Lori Snider
Job Title: 
Director, Learning & Experience
Company: 
RedPeak
Name: 
Rommel Anacan
Job Title: 
President
Company: 
The Relationship Difference
12:30PM
2:30PM
Deep Dive: Make it or Break it Maintenance
258ABC
Maintenance

They break it and you fix it. That’s the theory. But the real world is that 45% of residents are moving to another apartment community, 19% just next door and it’s because of something they are dissatisfied with in their current apartments. Much more frequently than we admit, it’s sometimes related to maintenance! How do we stop it or possibly prevent it from happening? Uncover tips and tools and takeaways to cut your losses with real stories, real successes (and maintenance fails) and real solutions!

Speakers

Name: 
Mary Gwyn
Job Title: 
CPM, Chief Innovator
Company: 
Apartment Dynamics
Name: 
Paul Rhodes
Job Title: 
National Safety and Maintenance Instructor
Company: 
National Apartment Association Education Institute
12:30PM
2:30PM
Deep Dive: Don’t Forget About Me, I’m a ‘B’
253ABC
Marketing

Staying on the cutting edge is easy with a big budget, but what do you do when you have little money,  small staff and minimal amenities? This two-part deep dive covers strategies to keep your ‘B’ asset top of mind with prospective tenants and retain them once they are in. Part two will cover where to spend your limited budget and tactics you can employ today to deliver services and strategies to compete with your class A neighbors. Outperform the competition by understanding your customer’s needs and leveraging technology to meet those demands without blowing your budget.

Speakers

Name: 
Holli Beckman
Job Title: 
VP Marketing + Leasing Ops
Company: 
WC Smith
Name: 
Mike Whaling
Job Title: 
President
Company: 
30 Lines
Name: 
Wendy Simpson
Job Title: 
VP of Marketing
Company: 
Edgewood/Vantage Management
12:30PM
2:30PM
Deep Dive: A Leader's Silent Investment: Personal Growth
205ABC
Career Development

Don't languish in the same career rut another day. Using the L.E.A.D. Personal Growth System, you can create an intentional growth plan aligned with who you are that will be a guide to move you toward your goals. In just six months, you will see measurable movement toward your career goals. Find out how you can guarantee your personal success.

Speakers

Name: 
Amy Smith Montoya
Job Title: 
Managing Partner
Company: 
Bella Investment Group, LLC
Name: 
Jason Stoughton
Job Title: 
Director of Leadership Advancement & Strategic Partnerships
Company: 
The John Maxwell Co.
12:30PM
1:30PM
Conversations with Renters: The Ultimate Focus Group
153ABC
Industry Trends

Wouldn’t you love to be a fly on the wall as renters share their thoughts and opinions on topics like renewals, online reviews and their management team? Current renters from across the country have been video interviewed for this session to answer questions such as, “How much more would you be willing to pay for your apartment home?” and “How do you feel about Airbnb-type rentals for apartment communities?” As an audience member, you’ll have the opportunity to hear their thoughts firsthand.  It’s time to get real feedback from real renters!

Speakers

Name: 
Lia Nichole Smith
Job Title: 
Vice President of Education and Performance
Company: 
ApartmentRatings and SatisFacts
Name: 
Karen Trueman
Job Title: 
Director of Talent Development & Brand Reputation
Company: 
Legend Management Group
12:45PM
1:15PM
So Whatcha Want? Understanding the Military Family
Unique Populations (Military Housing, Senior, LGBT, etc.)

Privatized military housing serves a very niche group of residents—the military family. While these families come from a wide variety of backgrounds and demographics, there are certain qualities that bind them together. The challenge for MHPI partners is to identify those needs. Surveys have provided a level of comfort that most of our customers are satisfied, but what about those who don’t respond? Does that mean they aren’t satisfied? How do we reach those unengaged residents and meet their needs?

Speakers

Name: 
Kirstin Rich
Job Title: 
Senior Vice President
Company: 
WinnResidential Military Housing Services
Name: 
Kelley Calderon
Job Title: 
Vice President of Survey Services
Company: 
CEL & Associates
Name: 
Lessie Poyner
Job Title: 
National Director of Marketing
Company: 
Hunt Communities
Name: 
Jennifer Carter
Job Title: 
Director of Client Performance
Company: 
SatisFacts Research and ApartmentRatings.com
12:45PM
1:15PM
Curiosity, Creativity and Consistency: Level Up Your Content Strategy
Marketing

Is your in-house content marketing strategy feeling a little lackluster? Maybe you’re not even sure where to get started? Walk away with a new perspective on how to plan and execute an engaging content marketing strategy. Understand the three C’s that will lead to more productive creative brainstorming, receive resources that will give you the confidence to start creating and learn how to develop an efficient strategy for publishing your content consistently.

Speakers

Name: 
Karlye Pokorney
Job Title: 
Director of Marketing
Company: 
Baron Properties
1:30PM
2:00PM
When Is Your Pricing Problem Not the Problem?
Operations

Revenue management is famously known for being a part of the four P’s of marketing – peice. In today’s busy culture, we all wear many hats and oftentimes the easiest solution to a performance issue is to decrease the price. Follow up from last year’s panel and challenge yourself to answer the question, “Could my perceived pricing problem be another problem all together?” We’ll review 4 of the 7 P's of Marketing and discuss a 20-point checklist that should be reviewed to effectively address performance or operational issues. 

Speakers

Name: 
Liz Farr
Job Title: 
Director of Revenue Management and Marketing
Company: 
18 Capital Group
Name: 
Trachelle Spencer
Job Title: 
Managing Director, RevX
Company: 
D2 Demand Solutions
1:30PM
2:00PM
Low Risk, Large Payoff: Reducing Costs By Lowering Building Risk
Operations

From equipment failures to tenant incidents, risk is alive and lurking around every corner of your portfolio. Waiting to perform risk assessments at your buildings until after disaster strikes could cost your company big. Find out key ways management teams are minimizing risk and learn how you can better protect your properties, team and organization. Uncover ways to make a huge difference to your company’s bottom line.

Speakers

Name: 
Kristen Hariton
Job Title: 
Product Marketing Strategist
Company: 
SiteCompli
Name: 
Chris Caramanica
Job Title: 
Director of Facilities
Company: 
WinnResidential
1:45PM
2:30PM
Solving the Connectivity Issue
153ABC
Technology

High-speed internet access is not only an important amenity but also vital to powering rental property’s on-site IoT solutions. But rental housing organizations are presented with a confusing array of technologies, regional providers and delivery models that can make it hard to deliver the best solution for residents, on-site teams and NOI. Discuss how rental housing organizations can identify the best solution for their resident and infrastructure needs and how internet technology will change over the next five years.

Speakers

Name: 
Joel McIntyre
Job Title: 
Chief Executive Officer
Company: 
GiGstreem
Name: 
Patrick Klein
Job Title: 
Senior Vice President & Chief Technology Officer
Company: 
Essex Property Trust
Name: 
Shawn Mahoney
Job Title: 
Senior Vice President, CIO and CTO
Company: 
GID
1:45PM
2:30PM
Ritz Carlton Service on a Motel 6 Budget
107ABC
Independent Rental Owners

Do you want to provide gold standard service to your residents, but you are finding that you have limited time, people and resources to compete with the bigger management companies? Don’t fret! Uncover how Independent Rental Owners are having fun, while getting the job done all while wowing their customers.

Speakers

Name: 
Megan Oeser
Job Title: 
Director of Professional Development
Company: 
Smart Apartment Solutions
Name: 
Jacklyn Arnest
Job Title: 
Marketing and Lease-Up Manager
Company: 
DTN Managment
Name: 
Rick Ellis
Job Title: 
President & Broger
Company: 
Ellis Home Source
Name: 
Joanne Giacomantonio
Job Title: 
Director of Marketing
Company: 
AMP Residential
1:45PM
2:30PM
Leading with Purpose: How Corporate Social Responsibility Impacts Your Business
160ABC

Corporate social responsibility is not an option, it's a necessity in rental housing operations. If you Google “CSR reporting,” you will find that most major employers find value in reporting their CSR goals and results. Rental housing companies are no different. Customers, employees, business partners and the local community need to know how you partner with non-profits and support the surrounding communities. Learn how to develop and implement a CSR program that engages your stakeholders, creative value and brand loyalty for your organization.

Speakers

Name: 
Amy Groff
Job Title: 
SVP Industry Operations
Company: 
National Apartment Association
Name: 
Kelly Vickers
Job Title: 
Vice President of Corporate Social Responsibility
Company: 
Alliance Residential company
Name: 
Amy Medugno
Job Title: 
SVP
Company: 
Bozzuto
1:45PM
2:30PM
How Technology Positively Impacts the Asset Manager and Operator Relationship
104ABC
Technology

The relationship and communication between operators and asset managers is vastly improving thanks to technology solutions that offer visibility and transparency at the property level. Operators are constantly “drinking from a fire hose" and work hard to avoid operating in a reactive manner, While the asset managers are focused on ways to push NOI and mitigate risk. Technology is providing solutions for both, allowing the operators and asset managers to work smarter and offering more opportunity to focus on what really matters. The ability to provide real-time reporting and analytics allows for more streamlined and meaningful communication.

Speakers

Name: 
Michelle Betchner-Cowan
Job Title: 
Managing Director, National Client Services
Company: 
Greystar
Name: 
Michael Roos
Job Title: 
Managing Director of Asset Management
Company: 
ColRich
Name: 
Daniel Cunningham
Job Title: 
CEO
Company: 
Leonardo247
1:45PM
2:45PM
Game Changer
1:45PM
2:30PM
Fraud Busters: Stopping Resident Fraud in its Tracks
156ABC
Operations

As personal income stagnates, the cost of housing rises and preferences for high-end apartments increase, more prospective renters are defrauding apartment owner-operators with fake paystubs, fake social security numbers, fake previous addresses and more. Using the dark web, these bad actors can find almost any form of fake information to defraud property managers. But stopping them is a complicated process. This panel of industry experts will share their stories, discuss the tricks residents are employing and explain how they’re using automated systems and a plethora of aggressive operational tactics to ensure they aren’t being duped by bad actors.

Speakers

Name: 
Mark Stringer
Job Title: 
Executive Vice President
Company: 
Avenue5 Residential
1:45PM
2:30PM
Breaking Through the Barriers: Make Multi-Touch Attribution a Reality
157ABC
Research

Marketing attribution is hard — especially when it comes to considered purchases for which consumers spend weeks making decisions and engage in dozens of touchpoints. While true multi-touch attribution can be hard to achieve, there are several simple tricks for examining the value of marketing channels. Identify how to get good data from your leasing offices; tips and tricks from other similar industries; practical advice from industry practitioners; and an overview of the typical renter journey based on new research that followed every keystroke of several hundred prospective renters.

Speakers

Name: 
Danny Bowen
Job Title: 
Senior Director - B2B Data Products
Company: 
RentPath
Name: 
Ryan Perez
Job Title: 
Vice President of Marketing
Company: 
CF Real Estate Services
2:15PM
2:45PM
Saying It To Seniors While Keeping Your Sanity
Unique Populations (Military Housing, Senior, LGBT, etc.)

Rental housing professionals in the senior housing industry provide a vital service that goes beyond housing. We provide care, comfort and a sense of family to our residents. So how are we preparing the staff to interact with this ever-growing market segment? Does your staff understand that there are “elderly seniors” versus “new seniors” and that how we communicate with them is vastly different?  Review valuable insights on how to successfully navigate these conversations as well as understand the senior agenda.

Speakers

Name: 
Angel Rogers
Job Title: 
Owner
Company: 
STAR-Specialized Training by Angel Rogers
Name: 
Claudia Coletta
Job Title: 
Service Coordinator
Company: 
Hope Through Housing
Name: 
Lynda Roman
Job Title: 
Service Coordinator
Company: 
Hope Through Housing
2:15PM
2:45PM
Risk Management and Proactive Practices for Affordable Housing Pros
Affordable Housing

Within the affordable property management arena, you have half the funds and twice the risk. In today’s environment with affordable housing being such a hot topic, there are increased public relations pressures and risks that have emerged with all of the media focus.  Examine effective risk management strategies and proactive public relations to mitigate risks and discuss the ever-changing regulations and policies that have increased risk for property management and owners. Then, delve into proven proactive practices that are both good for public relations and mitigation of risk.

Speakers

Name: 
Tami Fossum
Job Title: 
Executive Director
Company: 
GEM Management, LLC
Name: 
Jacquie Hoffman
Job Title: 
Vice President
Company: 
Mercy Housing
3:00PM
4:30PM
General Session
6:00PM
9:00PM
Closing Party