MEETINGS & EVENTS

Schedule

NAA offers a variety of educational formats to ensure there’s something for everyone. Attend Friday's General Session and you could be in the drawing to win a $5,000 cash prize! You must be present to win!

Thursday, June 27

2:45PM
3:15PM
How (Un)Affordable Is Your Apartment Market?
Industry Trends
The drop in the U.S. homeownership rate during the past decade accompanied by a robust economy has led to an unprecedented increase in renter households and apartment demand. While the rental housing industry has attempted to respond through aggressive levels of new construction, the U.S. remains under-housed. Learn the main causes of unaffordability, review relative conditions across every region in the U.S. and identify markets where income gains are not keeping up with asking rents.
 
Learning Objectives:
  • Understand the key factors driving declining affordability for residents.
  • Identify those markets where owners and property managers can successfully push rents and those where affordability is continuing to deteriorate.
  • Understand how asking rents, community locations and amenities are impacting lease-up and occupancy trends.

Speakers

Name: 
Michael Cohen
Job Title: 
VP, Advisory Services
Company: 
CoStar Group
Name: 
Paula Munger
Job Title: 
Director, Industry Research and Analysis
Company: 
NAA
4:15PM
4:45PM
Meeting the Needs of Today's On-Demand Resident
Industry Trends
Consumers have grown accustomed to a “push a button and make it happen” way of life. Consumers of brands like Lyft and Instacart carry with them high expectations when apartment hunting. Luckily, rental housing has an opportunity to give them an experience they’ll love. Zillow Group’s Chief Marketing Officer Aimee Johnson and Greystar’s Director of Marketing, Melissa Robbins will share the future of seamless rental experiences and how the industry can adapt. 
 
Learning Objectives:
  • Explore trends driving consumers to want on-demand everything.
  • Understand the value of bringing an on-demand experience to the rental process.
  • Identify opportunities within the rental process ripe for simplification.

Speakers

Name: 
Aimee Johnson
Job Title: 
CMO
Company: 
Zillow Group
Name: 
Melissa Robbins
Job Title: 
Director of Marketing
Company: 
Greystar
5:00PM
5:30PM
Short-term Rentals: Deal or No Deal?
Industry Trends
Nestled inside the idea of a shared economy, companies engaged in short-term rentals are working extra hard to lure the rental housing industry and residents to willingly participate in this model. The idea is to maximize utilization of living spaces with underlying benefits for all parties involved. Understand the key research findings and share insights from a legal counsel on the challenges of participating in this kind of marketplace.
 
Learning Objectives:
  • Identify legal issues with the short-term rental model and how to mitigate risks.
  • Explore the benefits and drawbacks of working with a short-term rental partner.
  • Understand resident attitudes towards short-term rentals.

Speakers

Name: 
Joseph Batdorf
Job Title: 
President
Company: 
J Turner Research
Name: 
Ayiesha Beverly, Esq
Job Title: 
Staff Attorney, National Lease Program
Company: 
NAA
Name: 
Paula Munger
Job Title: 
Director, Industry Research and Analysis
Company: 
NAA (Moderator)

Friday, June 28

2:15PM
2:45PM
Rent Payment Reporting: A Hidden Cost-Free Amenity for Properties
Industry Trends
Rent payments consumes a substantial percentage of a renters’ monthly income. However, many renters don’t receive credit for it on their credit report in the same way that a credit card or auto payment does. Property managers can create value by making sure residents receive credit for making those payments. In a study conducted by TransUnion, 70% of renters reported that they would choose a property if their landlord reported payments. Explore these dynamics as well as how rent payment reporting can impact credit score, rental payment behavior, delinquencies for property management companies and the significance for future home mortgage availability.
 
Learning Objectives:
  • Explore the significant evidence around payment reporting and how it drives positive rental payment behavior.
  • Determine how rental tradeline data can arm managers with rich information to drive better decisions and boost the bottom line.
  • Consider the value for residents.

Speakers

Name: 
Chris Jenkins
Job Title: 
VP, Financial Planning
Company: 
Equity Residential
Name: 
Maitri Johnson, CAPS
Job Title: 
VP, Multi-Family
Company: 
TransUnion
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