MEETINGS & EVENTS

Schedule

NAA offers a variety of educational formats to ensure there’s something for everyone. 

Wednesday, June 26

12:30PM
1:30PM
Breaking Through the Barriers: Making Multi-Touch Attribution a Reality
Technology
Rental housing marketers need to make multi-touch attribution a reality today. Choosing the right technologies and lead attribution models are necessary components but determining where to start can be overwhelming. Explore how to break through the barriers to multi-touch attribution, how to evaluate the right tools that will work for your business and the operational resources needed to drive success.
 
Learning Objectives:
  • Learn about existing techniques designed to drive and accurately implement multi-touch attribution at your organization.
  • Gain insight into how to get started and evaluate the right tools for your business environment.
  • Understand the resources needed to evaluate the right partners for successful implementation.

Speakers

Name: 
Holli Beckman, CAM
Job Title: 
VP, Marketing and Leasing Operations
Company: 
WC Smith
Name: 
John Common
Job Title: 
CEO
Company: 
Intelligent Demand
Name: 
Shane Gillman
Job Title: 
Senior Director of Marketing
Company: 
Bernstein Management Corporation
Name: 
John Thornton
Job Title: 
Senior Director, Performance Marketing
Company: 
RentPath (Moderator)
1:45PM
2:45PM
Invest in Your Teams by Investing in Technology
Technology
Technology has always been met from the resident perspective. Our industry implements technologies with the intent of making residents’ lives easier and more accessible, but the target has shifted. What was once focused on the resident should now be anchored in leasing and maintenance teams. By investing in our teams, we empower our associates to provide a satisfying resident experience.
 
Learning Objectives:
  • Learn the challenges with only investing in technologies that benefit residents.
  • Discuss the technologies to implement for your teams and the impacts they have on leasing and maintenance associates.
  • Gain a real understanding of how to determine the ROI of these technologies.

Speakers

Name: 
Brenda Gammie
Job Title: 
SVP, Capital Real Estate
Company: 
Capital Real Estate: CRE
Name: 
Tracie Leonard
Job Title: 
VP, Operations
Company: 
Gables Residential
Name: 
Joe Melton
Job Title: 
VP, Marketing and Management Support Services
Company: 
Morgan Group
Name: 
Karen Gladney, NALP, CAS, CAPS
Job Title: 
Co-Founder
Company: 
Power Pro Leasing (Moderator)

Thursday, June 27

8:30AM
9:30AM
Technology + Marketing = A Winning Combination for Apartment Renters
Technology
Renters are deeply entrenched in consumer technologies designed for convenience. While rental housing has integrated some of these conveniences into their web-based technologies, a recent survey found 40 percent of prospects weren’t able to find a link to apply online and 43 percent of current renters are unsure how to pay rent online. While our industry has adopted some level of convenience-based technology to keep pace with consumer tech, it struggles to meet future and current resident expectations. Discuss how to navigate internal politics and how the industry can better market and integrate convenience technology to boost leads and leases.
 
Learning Objectives:
  • Understand in-depth data analysis about the leasing process and where multifamily housing is missing the mark in communication.
  • List the obstacles in effective marketing of technologies and understand why operators stall in technology adaptation.
  • Understand data to support quick implementation and marketing of technologies to keep renters from searching elsewhere.

Speakers

Name: 
Sara Graham
Job Title: 
Director of Marketing
Company: 
The Dolben Company, Inc.
Name: 
Sarah Greenough
Job Title: 
CMO and EVP
Company: 
Princeton Properties
Name: 
Lauren Gummelt
Job Title: 
National Marketing Manager
Company: 
Lincoln Property Company
Name: 
Chase Harrington
Job Title: 
President and COO
Company: 
Entrata (Moderator)
9:45AM
10:45AM
Get Smart: Top Tech Trends for Better NOI
Technology
The more we use technology, the less we think about needing it. But these trends in technology will continue to disrupt the future of rental housing and drivers like artificial intelligence, machine learning, and energy efficiency will adjust your business practices and your residents’ experiences. Explore the latest (and future) tech trends that can affect your operations.
 
Learning Objectives:
  • Explore the latest (and future) tech trends that can impact your operations.
  • Learn how to leverage tech for a compelling NOI through energy savings across portfolios.
  • Hear how early adopters are providing tech as an amenity and why you should too.

Speakers

Name: 
Garin Hamburger
Job Title: 
Sr. Director, National Property Marketing
Company: 
Pinnacle
Name: 
Akshai Rao
Job Title: 
Vice President
Company: 
Yardi
Name: 
Taylor Wiederkehr
Job Title: 
Director, Innovation Services
Company: 
BH Management Services, LLC
11:15AM
12:15PM
Multifamily 2029: 10 Innovations that will Change Everything
Technology
During the next decade, technological development and its effects on business transformation will accelerate. The gap between rental housing companies that get it and those that don’t will continue to widen. Companies that stay on top of innovations and trends will be in the best position to make intelligent investments and stand to move light years ahead of their competitors. Uncover the 10 technologies and trends that will affect rental housing marketing and operations to ensure you don’t get left behind.
 
Learning Objectives:
  • Name the technologies or trends that will disrupt the rental housing industry in the next 10 years.
  • Discuss how your organization is already directly or indirectly using technologies that will disrupt the industry.
  • Explain the upfront cost and potential long-term ROI of investments in the emerging technologies.

Speakers

Name: 
Lucas Haldeman
Job Title: 
Founder and CEO
Company: 
SmartRent
Name: 
Jennifer Staciokas
Job Title: 
SVP, Marketing, Training, & Pricing
Company: 
Pinnacle
Name: 
Gunti Weissenberger
Job Title: 
President
Company: 
The Westover Companies
Name: 
Ellen Thompson
Job Title: 
Founder
Company: 
Results Repeat (Moderator)

Friday, June 28

9:00AM
10:00AM
Futurecasting: Where is Technology Taking Rental Housing Next?
Technology
Keeping up with the fast pace of technology is sometimes impossible, but it has its benefits. One way to separate your community is by selecting the right technologies to help your portfolio thrive and gain a true competitive advantage over your closest competitors. Discover all things technology from the impact of artificial intelligence to smart-home living and predictive maintenance to ensure you have a repertoire of attractive product upgrades to entice today’s tech-crazed renters.
 
Learning Objectives:
  • Hear future advancements in lifestyle technologies designed to streamline the apartment living experience.
  • Learn best practices in future-proofing apartment living technologies.
  • Understand the latest advancements in artificial intelligence and how they can be applied to rental housing.

Speakers

Name: 
Steve Hallsey
Job Title: 
Managing Director
Company: 
Wood Partners
Name: 
Jeff Olshan
Job Title: 
SVP, Multifamily Investments - Asset Management
Company: 
Passco Companies
Name: 
Mark Zikra
Job Title: 
VP, Technology
Company: 
CA Ventures
Name: 
Ryan Byrd
Job Title: 
CIO
Company: 
Entrata (Moderator)
12:45PM
1:15PM
How Smart Access Solutions are Game Changers for Rental Housing
Technology
Leveraging technology to provide access for residents, guests, vendors and property staff is an important and complex initiative; however, the connected world is offering an opportunity to solve access challenges while enhancing property awareness. Uncover the challenges in a world of high traffic rental housing communities while exploring the benefits of connected access control.
 
Learning Objectives:
  • Break down the various challenges that come with issuing and authorizing access both traditionally and with first-gen IoT access products.
  • List the different types of access needs (short term, unattended showing, etc.) and solutions that meet these demands.
  • Define how this technology can enable seamless flow from exterior to interior of property while keeping property awareness in mind.

Speakers

Name: 
Jeffrey Kok
Job Title: 
CIO
Company: 
Mill Creek Residential
Name: 
Taylor Wiederkehr
Job Title: 
Director, Innovation Services
Company: 
BH Management Services
Name: 
Sean Miller
Job Title: 
President
Company: 
PointCentral (Moderator)
1:30PM
2:00PM
A Digital Renovation for Your Technology Fixer-Upper
Technology
In a nod to Chip and Joanna Gaines, discover the most impactful digital makeovers that operators should implement. Shiplap or not, residents want the utmost in modern amenities and now is the time ensure you match the modern apartment design with cutting-edge technologies. Determine if your portfolio is a fixer-upper in need of a major digital renovation and how to take your operations and customer service to the next level.
 
Learning Objectives:
  • Discover the new technologies to improve resident communications, operations and beyond.
  • Learn how to conduct a digital audit to determine if a community that is stuck in a technology design rut.
  • Hear data-driven, real-world examples about how a digital renovation can improve operations and increase NOI and ROI.

Speakers

Name: 
LuAnne Acton Ross
Job Title: 
Partner and EVP
Company: 
JMG Realty
Name: 
Larry Bellack
Job Title: 
President
Company: 
Mobile Doorman
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