Apartmentalize 2021 Schedule
(Subject to change)
All sessions and activities will take place in McCormick Place West. General Sessions will take place in Wintrust Arena.
Tuesday, August 31
Emerging Issues: Inflation and Its Effect on the Industry
Prices for all types of goods and services are on the rise after a year of business shutdowns, capacity limitations, COVID-19 restrictions and a brutal recession. How will it affect the industry and how much sleep should you be losing over it? If you want to learn more about this important measure of any economy, join NAA’s AVP of Research, Paula Munger as she discusses price trends, their impact on the economy and the industry, and what we can expect for the remainder of another very strange year with industry experts, Jeff Adler of Yardi Matrix and Jay Parsons of RealPage.
Next-Level Secret Shopping and the Benefits of Being Nosy
To find the right home for a prospect, associates have to ask detailed questions—things like: “What time do you like the sun to come through your windows?” and “Will you need a second bedroom for an office, guestroom or man cave?” Associates often fail to dig deep with prospects, who are more willing to share information than many believe. This session unveils research gathered from secret shopping trips and prospect surveys, demonstrating how associates need to improve their questioning skills and outlining the information prospects are comfortable sharing.
Wednesday, September 01
Everything You Know About Leasing is Wrong
“Pandemic Priorities” now guide customer choices, and following the coronavirus societal shift, somatic markers must be considered when working with prospects. Being quarantined with limited access to activities and loved ones, as well as the uncertainty of the economy and jobs, has created a more emotional client, so your values need to align with theirs. Re-learn how to lease apartments by shifting the customer journey to one that recognizes new expectations, preferences and needs in this informative, fast-paced session.
Open Space--How Are You Combining Technology and Human Touch in Your Leasing Process?
Tired of listening? Join the conversation instead and collaborate on a matter that you feel passionate about at Open Space! Participants will use their passion and interest to explore topics in ways that result in transformative experiences for those who chose this peer-to peer learning event.