Industry Insider

A weekly newsletter covering a broad range of topics affecting rental housing.

Industry Insider

A weekly newsletter of noteworthy articles pertaining to our industry.

Consistent Rent Growth Continues in June

July, 2022 | Updated July, 2022

Slower than 2021, rent growth in 2022 still tops pre-pandemic years.Rents continue their steady rise across the nation. According to the July 2022 Apartment List National Rent Report, the national index increased 1.3% during June. This consistent month-over-month (MoM) growth puts rent growth ahead…

SEC Climate Proposal Would Increase Costs, Lower Returns

July, 2022 | Updated July, 2022

The SEC is moving to require publicly traded companies to make certain climate-related disclosures, which will have significant implications for the rental housing industry. Upon further analyzing the United States Securities and Exchange Commission's (SEC) proposal to require climate-related…

4 Ways to Improve Digital Curb Appeal

By Rachel Richardson | June, 2022 | Updated June, 2022

Apartment communities need strong digital curb appeal to attract new residents. One of the leading priorities for owners and operators of multifamily housing is that their communities tell their stories in a way that helps prospective renters to make informed decisions about their next home.As…

Multifamily Completions Jump in May

June, 2022 | Updated June, 2022

Despite the large climb in completions, permits and starts suffered.Multifamily housing completions soared in May to their highest level since the end of last year. According to the latest residential construction data from the Census Bureau and the Department of Housing and Urban Development,…

Four Tips for Marketing Apartments in Today’s Rental Marketplace

By Arun Das and Megan Davidson | June, 2022 | Updated June, 2022

Know your audience to properly market apartment homes.Not long ago, if an apartment leasing team wanted to find prospective residents, it would simply list the property in the local newspaper and wait for prospects to call for a tour—or literally come knocking at the door. Since today’s prospects…

Fannie and Freddie Equity Plans Aim to Break Down Barriers for Renters

June, 2022 | Updated June, 2022

The Equitable Housing Finance Plan for 2022-2024 aims to provide equitable access to affordable housing. On June 8, the Federal Housing Finance Agency (FHFA) announced the release of Fannie Mae’s and Freddie Mac’s (the Enterprises) Equitable Housing Finance Plan for 2022-2024 to provide and…

Are Bots Better at Delivering Bad News?

By Paul Bergeron | June, 2022 | Updated June, 2022

A new report suggests that for leasing teams, virtual leasing assistants might be a better way to deliver rent renewal increases.As society grows more accustomed to interfacing with artificial intelligence (AI) and chatbots that are potentially driving residents’ decisions to rent an apartment,…

Lawmakers Release Federal Data Privacy Bill

June, 2022 | Updated June, 2022

Bipartisan bill will have an impact on multifamily data practices. For the past several years, Congress has continued to debate a federal consumer data privacy standard, but disagreements on federal preemption and private right of action have prevented meaningful progress. But in a significant…

Multifamily Builders Cautiously Optimistic After Q1

June, 2022 | Updated June, 2022

New data from the National Association of Home Builders reports slowing confidence in rental housing industry.Multifamily confidence has taken a slight hit overall, but developer sentiment sank during the first quarter of 2022. The latest Multifamily Market Survey (MMS) from the National…

Asking Rents Hit Record High

June, 2022 | Updated June, 2022

Asking rents are at an all-time high with year-over-year and month-over-month gains.U.S. asking rents are at an all-time high, and in some metros, more than double the average growth. According to the latest research from Redfin, the median monthly asking rent was up 15.2% year-over-year (YoY) in…