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The global mobile technology culture shift that’s changed the way we communicate and do business has dramatically transformed the property management industry for apartment residents and managers alike. And that transformation is by no means complete. Innovations, including exciting developments with mobile-enabled property management systems are now gaining momentum.
With nearly three in five consumers utilizing a mobile device today and as noted in The Ocius Apartment Resident Insights Survey, 59.5 percent of residents prefer to make rent and utility payments with their mobile device. Today, mobile technology for renters touches all aspects of the leasing process, from the selection of a new apartment to application, through the conveniences of online payments. Many of the traditional paper-based transactions and processes can now be conducted entirely on a mobile device, thanks to the latest technology. Likewise, leasing consultants are trading in their clunky desktops for sleek tablets, allowing them to easily step a prospect through the leasing cycle from initial contact through online lease execution, renewals and move-outs — without being tied to a desktop.
For a truly mobile experience, there is a tremendous opportunity to extend the contact point for property staff and residents after move-in. Enabling mobile maintenance and work order requests can help to facilitate a strong resident relationship long after the lease is signed. Mobile technology can also serve as a game-changer in retaining residents especially when providing a means for them to conveniently submit maintenance requests from anywhere and in a way they prefer to communicate.
Here are a few examples of mobile maintenance applications that can improve resident services and staff efficiency:
Expect to see your residents requesting these types of mobile-based conveniences. To beat the crowd and improve retention, be proactive about how you can enhance your mobile application services, exciting your residents, improving your maintenance protocols with more timely access to information, and bettering your bottom line.
About the Author: Dan Campbell is Vice President of Government Services at Yardi Systems. He can be reached by email.
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