Thursday, June 14
Marketing to Gen Z: Engaging a Hyper-Connected, Distracted Audience
Just when we’ve finally wrapped our heads around marketing to Millennials, Generation Z comes along, taking digital and mobile to another level. Described as the most hyper-connected, distracted generation in recorded history, marketers are now challenged to find new ways to engage this unique audience. Is the answer Snapchat marketing? Is email dead? Forget email—is Facebook dead? What are the channels and strategies needed to reach and engage a generation that consumes information at a rate not yet witnessed in the modern era? (THU-B10)
Open Space Series - Technology
Open Space Series
Don’t just listen to the conversation, join the conversation! New this year, the Open Space Series is a peer-to-peer learning experience where you can engage in creative conversations with attendees who are passionate about the same issues and topics as you. Expert facilitators will support one-hour, small groups and explore the following topics:
Marketing | Thursday, June 14, 8:45 a.m. – 9:45 a.m.
Leasing | Thursday, June 14, 10 a.m. – 11 a.m.
Technology | Thursday, June 14, 11:15 a.m. – 12:15 p.m.
Management/Leadership | Friday, June 15, 9 a.m. – 10 a.m.
Affordable Housing | Friday, June15, 12:45 p.m. – 1:45 p.m.
Disaster/Crisis/Emergency Preparedness | Friday, June 15, 2 p.m. – 3 p.m.
Technology is Changing the World, Don't Get Left Behind
Technology is changing the world and it’s certainly changing real estate. You've read about big picture tech trends like artificial intelligence, smart home technology, blockchains and big data. How do they impact how you conduct your business within real estate? The straight answer? In almost every way. Find out how trends outside the industry change consumer behavior and affect operations within it. Review some of the major technology trends of which you may be unaware that are impacting real estate and how to embrace them to increase revenue, decrease expenses and drive up NOI. (THU-C10)
Friday, June 15
Smart Homes for Smart People
Smart home technology may soon be at the center of the amenity arms race. As centralized management and control becomes more commonplace, apartment owners and operators are beginning to take the next step and implementing smart home devices throughout their communities. How have they made it possible and what do you need to put into place to begin? Hear the answers to these questions and much more, including how to select the right smart home technology, how to garner a tangible ROI and how to control the new universe of security concerns. (FRI-A04)
Speed Round: Finding Higher Ground in the Senior Tsunami
Baby Boomers are now the fastest growing renter segment in the nation, outpacing even Millennials. But while there’s an entire sector dedicated to senior housing, the aging population expands beyond this one category into all types of apartments. How do mixed demographic properties create conducive environments for seniors who wish to age in place? Technology. From smart refrigerators that order food to remote monitoring devices and companion robots, smart technology is a low barrier way to bring senior care to any environment and expand the resident experience. (FRI-C06)