MEETINGS & EVENTS

Apartmentalize 2021 Schedule

 (Subject to change)​

All sessions and activities will take place in McCormick Place West. General Sessions will take place in Wintrust Arena.

Central Time

Tuesday, August 31

8:00AM
3:30PM
NAAHQ Booth
Level 3, West Center Lobby

Stop by the NAA booth and step up to the plate for a chance to win a number of prizes and giveaways! Learn about NAA’s products like NAA Click & Lease and NAA Click & Comply. And member benefits like news and advocacy support, savings and discounts with NAA Member Savings Program, and online credentials and training with Visto.

naahq.org/benefits

8:00AM
12:00PM
Exhibitor Move-In
F1/F2
8:00AM
6:00PM
Attendee and Exhibitor Registration Open
Level 1 Transportation Lobby

8:00AM
11:30AM
Association Executives Meet Up (Invitation Only)
11:30AM
11:50AM
Chair Yoga
Level 3, West Pre-function

Attendees will learn how to incorporate healthy habits such as mindfulness, gentle chair yoga and breathing exercises into their unique schedules.

12:00PM
12:45PM
You're Only as Valuable as Your Data: Ensuring Asset Value
375A
Executive

We have new priorities in 2021. As the housing industry has navigated its way through maintaining housing operations and supporting residents through financial hardships, it also has to actively monitor asset value. With many housing providers facing eviction moratoria, holding off on rent increases and waiving fees, they are focusing on increasing asset value to recoup losses by investing in technologies that strengthen their data’s integrity. This session dives into how housing providers maintain data integrity with open APIs and true data integration within their PropTech platforms.

Speakers

Name: 
Brent Steiner
Job Title: 
Founder & CEO
Company: 
Engrain
Name: 
Joe Coleman
Job Title: 
Chief Operating Officer
Company: 
Decron Properties
Name: 
Crystal Martin
Job Title: 
Director of Operations
Company: 
Leon Capital Group
Name: 
Laurie Lyons
Job Title: 
Vice President Client Services
Company: 
Pegasus Residential
12:00PM
12:45PM
When Is Your Pricing Problem Not the Problem?
375D
Operations

Revenue management is famously known for being part of the “Four Ps of Marketing”—Price! During a recession when competitors ramp up their concessions, the easiest solution to a performance issue often is to decrease the price. In this follow-up session to the 2019 panel, participants are challenged to ask the question, “Could my perceived pricing problem be another problem altogether?” We review the 4 (7) Ps of Marketing and discuss a 20-point checklist that should be reviewed to effectively address performance and operational issues.

Speakers

Name: 
Trachelle Spencer
Job Title: 
Managing Director, RevX
Company: 
D2 Demand Solutions
Name: 
Alicia Reed
Job Title: 
VP Residential Property Management
Company: 
Seldin Company
Name: 
Liz Farr
Job Title: 
Director of Revenue Management & Marketing
Company: 
18 Capital Group
12:00PM
12:45PM
There’s an App for That: Time Savers for Military Markets
187
Marketing

Time is money, and nobody has enough of either! The Military Housing Privatization Initiative (MHPI) has had to up the ante to improve the customer experience for current residents and attract and capture new residents. Finding creative methods to connect our unique residents to their new community is a time-consuming undertaking. Learn about a few of the available apps and technology tips and tricks to up your marketing game and provide a better overall leasing and resident experience. Bring your smartphone and get ready to take home some new marketing knowledge.

Speakers

Name: 
Kristin Hood
Job Title: 
Director of Marketing & Leasing
Company: 
WinnCompanies
Name: 
Erin Simser
Job Title: 
Graphic Design & Marketing Specialist
Company: 
WinnCompanies
Name: 
Ashley Gorski-Poole
Job Title: 
National Marketing Manager
Company: 
Lincoln
Name: 
Lynette Hegeman
Job Title: 
National Marketing Director
Company: 
Hunt Military Communities
12:00PM
12:45PM
Supplier Skills: Shawshank Effects—Friendships First, then the Order
179AB
Professional Development

Have you ever thought that you are becoming too aggressive of a salesperson? Consider changing your focus from “getting” to “giving”—put others’ interests first and continually add value to their lives, which ultimately leads to unexpected returns. Remember how Andy Dufresne in “The Shawshank Redemption” spent each week building a strong relationship with different people? Join a panel discussion of some of the industry’s most impactful leaders to learn about the art of building sincere relationships with future clients.

Speakers

Name: 
Steve Sorkin
Job Title: 
Chief Sales Officer
Company: 
RestoreCore
Name: 
Kirk Downey
Job Title: 
Advisor
Company: 
SightPlan
Name: 
Mindy Price
Job Title: 
Vice President of Sales
Company: 
J Turner Research
Name: 
Lori Krull
Job Title: 
President
Company: 
Weller Management
12:00PM
1:00PM
Student Housing Learning Lab: Leadership Panel - The EVOLUTION of the Student Housing Industry
181ABC
Student Housing

With so much change, innovation to stay afloat, and grit to endure, it's time to assess where we are, and how to proceed. Owners, operators, university leaders, and investment executives gather to discuss the "state of the student union" especially considering all things 2020/21. Join these specific industry leaders that helped unify the industry during the global pandemic.

Speakers

Name: 
Erin Mahone
Job Title: 
National Director of Training & Hospitality
Company: 
Campus Life & Style
Name: 
Miles Orth
Job Title: 
EVP & COO
Company: 
Campus Apartments LLC
Name: 
Charlie Matthews
Job Title: 
Co-Founder & CEO
Company: 
College House
Name: 
Donna Preiss
Job Title: 
President
Company: 
The Preiss Company
Name: 
Chris Richards
Job Title: 
President of Management
Company: 
Core Spaces
12:00PM
12:45PM
Star Search: Navigating the Next Frontier in Building Top Talent
185
Independent Rental Owners

Are you responsible for developing stars in your organization but need more ways to help them shine? Do you constantly search for more efficient ways to educate and develop your talent but feel like you come up empty-handed? There is a fundamental change happening and it’s affecting how we develop and retain our staff. Future star talent is looking for more substance than just a place to work; they want a place to connect and lead. Let us shed some light on maximizing your most important asset—human capital.

Speakers

Name: 
Jessica Eberbach
Job Title: 
Director of Engagement
Company: 
Tricap Residential Group
Name: 
Duy Vu
Job Title: 
Marketing and Sales Training Manager
Company: 
The Associated Management Company
Name: 
Christie Upp
Job Title: 
Director of Training
Company: 
AMP Residential
Name: 
Megan Orser
Job Title: 
CEO & Director of Development
Company: 
Smart Apartment Solutions
12:00PM
12:45PM
Remote Leadership: Turned on, Tuned in, Uninterrupted
375E
Leadership

Now more than ever, employees need leaders who consistently tune in, maintain connection and possess “remote control skills” to effectively lead teams. Virtual team leaders must be able to utilize various forms of technology to remotely communicate and collaborate, recognize achievements and be proactive about staying in contact with dispersed teams. Additionally, they should cultivate trust and motivate employees while maintaining realistic expectations and self-motivation. Discover how to keep teams tuned in from any location.

Speakers

Name: 
Charlotte Pisciotta
Job Title: 
Vice President
Company: 
Full House Marketing
Name: 
Marnie Sauls
Job Title: 
Executive Director of Residential Management
Company: 
The Cordish Companies
Name: 
Rebecca Rosario
Job Title: 
Visionary
Company: 
Full House Marketing
Name: 
Gabrielle Bouknight
Job Title: 
Director of Training and Development
Company: 
HHHunt Apartment Living
12:00PM
1:00PM
Open Space--What Does Your Training Program Look Like These Days?
Level 3, West Pre-function
Professional Development

Tired of listening? Join the conversation instead and collaborate on a matter that you feel passionate about at Open Space! Participants will use their passion and interest to explore topics in ways that result in transformative experiences for those who chose this peer-to peer learning event.

Speakers

Name: 
Steve Wunch
Job Title: 
Senior Director of Business Development
Company: 
Leap
Name: 
Stephanie Puryear Helling
Job Title: 
National Director, Enterprise Accounts
Company: 
LockLease
Name: 
Chris Caramanica
Job Title: 
Director of Facilities
Company: 
WinnResidential
Name: 
Christina Steeg
12:00PM
12:45PM
Meet Gen Z: Understanding the Next Generation of Renters
183
Industry Trends

The oldest members of Gen Z are nearing 25 years old, representing a significant segment of your customer base. This generation has never lived without the internet, social media or mobile devices, so their expectations for apartment search and lifestyle are different. Get to know Gen Z through the data by reviewing shifting search trends, examining touring preferences and discovering five tech must-haves. Learn how to adapt your property marketing strategy and shape your future success as we prepare to welcome a new generation home.

Speakers

Name: 
Garin Hamburger
Job Title: 
Sr. Director, National Property Marketing
Company: 
Cushman & Wakefield
Name: 
Brooke Atsalis
Job Title: 
Marketing and Training Manager
Company: 
The Management Group, LLC
Name: 
Esther Bonardi
Job Title: 
Vice President
Company: 
Yardi
12:00PM
12:45PM
Government Initiatives that Optimize Your Portfolio’s Health and Lifespan
184
Industry Trends

Current and future local and federal initiatives will shape the economic health of property owners/managers across the US. Learn about current legislative options that can impact the health of your business through a nationwide program overview clearly highlighting the most notable ones that are helping property owners/managers today. Pick up recommended actionable steps toward proposing programmatic changes in your community.

Speakers

Name: 
Paraag Sarva
Job Title: 
CEO and Co-Founder
Company: 
Rhino
Name: 
Leslie Henry
Job Title: 
Director of Training and Development
Company: 
Towne Properties
Name: 
James Sirmans
Job Title: 
Business Development Manager
Company: 
Wehner Multifamily LLC
Name: 
Nicole Upano
Job Title: 
Director, Public Policy
Company: 
National Apartment Association
12:00PM
12:45PM
Find, Hire and Keep a High Performing Maintenance Team
375B
Maintenance

Maintenance performance directly impacts lease renewal decisions, but these employees have the highest average annual turnover of all rental  housing positions. With turnover projected to exceed 40% this year, companies are re-evaluating how they find, hire and keep a solid maintenance workforce. Leaders who have decreased maintenance team turnover provide real-life examples and practical tips to re-think where to find maintenance candidates. Learn how to successfully onboard new team members and ensure they’re equipped to be successful in their daily roles.

Speakers

Name: 
Jen Piccotti
Job Title: 
Chief Learning Officer
Company: 
Swift Bunny
Name: 
Justin Dunckel
Job Title: 
President
Company: 
Paragon Properties
Name: 
Caroline Adillon
Job Title: 
President
Company: 
Viking Residential
Name: 
Mark Cukro
Job Title: 
President
Company: 
Plus One, Inc.
12:30PM
3:00PM
Beer Garden
Rooftop Garden

Located in the rooftop garden, it’s the perfect place to take a break from the hustle and bustle of the conference, complete with a Chicago skyline view. Relax, get some fresh air and enjoy a cold one on us.

12:50PM
1:10PM
Guided Meditation
Level 3, West Pre-function

The Health and Wellness Stage features two separate tracks dedicated to fostering attendee wellness physically and mentally. Attendees will learn how to incorporate healthy habits such as mindfulness, gentle chair yoga and breathing exercises into their unique schedules.

1:00PM
1:50PM
Student Housing Learning Lab: "Study Break"
181ABC
Student Housing

You and your team of five tablemates put your student housing, real estate and collegiate pop culture knowledge to the test. Bring your colleagues to show of your company’s skills or make some new industry connections as you show off your own. Join our Quizmaster for a “pub quiz” style trivia challenge to determine who the real knowledge leaders are!

Speakers

Name: 
Jonathan Bove
Job Title: 
EVP, Client & Acquisitions Services
Company: 
Landmark Properties
1:15PM
2:00PM
Your Online Reputation: Trends, Strategy and ROI in Rental Housing
375C
Marketing

Have you ever wondered about the ROI of having a good online reputation? Join a panel of rental housing thought leaders for insight on how resident engagement and online reputation can directly impact your bottom line. Get the latest trends and facts on the ever-changing landscape of online reviews and reputation, and learn what the data says about correlation between online reputation, revenue and overall asset performance. Success stories demonstrate how to implement a well-executed, customer-centric strategy to improve your online reputation, renewal and leasing efforts.

Speakers

Name: 
Joseph Batdorf
Job Title: 
President
Company: 
J Turner Research
Name: 
John Hinckley
Job Title: 
Vice President Real Page
Company: 
Modern Message
Name: 
Kelley Shannon
Job Title: 
SVP, Marketing and Customer Engagement
Company: 
The Bozzuto Group
1:15PM
2:00PM
Twenty Trends Shaping the New Decade
375E
Industry Trends

America has come a long way since only birds "tweeted." As we enter a new decade, expect sweeping advances in everything from lifestyle trends to mechanics. This session explores what "the decade of digital authenticity" means to us and looks at the top 20 trends that will shape the next 10 years. From hyper-automation to multi-experience technology, life as we know it is about to change in a big way. Don't get left behind with old ideas. It’s time to create a roar again in the ’20s.

Speakers

Name: 
Kate Good
Job Title: 
Partner, SVP Multifamily Development and Operations
Company: 
Hunington Residential
1:15PM
2:00PM
The Technology Transformation of the Nation’s Largest Affordable Housing Community
375B
Affordable Housing

In 2020, a massive Brooklyn, New York affordable housing community underwent a technology transformation to ease and streamline its property management and government compliance processes. Once purchased by a real estate investment and management firm, the property launched a strategic initiative to automate property management activities and operate more transparently. Learn how the migration from a legacy property management system enables properties to better manage the growing demand for affordable housing and better serve the community.

Speakers

Name: 
Robb Napolitano
Job Title: 
Chief Information Officer
Company: 
The Brooksville Company
Name: 
Brian Zrimsek
Job Title: 
Industry Principal
Company: 
MRI Software
Name: 
Kevin Vertrees
Job Title: 
Lead Managing Consultant
Company: 
RealFoundations
1:15PM
2:00PM
The Shifting Sands of Apartment Demand
375A
Executive

The large coastal markets, along with southern cities like Atlanta and Dallas-Fort Worth, have been at the epicenter of job and population growth, rental housing construction and steadily appreciating rents. While some areas remain in that paradigm, new trends began emerging even prior to the COVID-19 pandemic. Across the country, new growth centers are appearing. Learn about some of these growing markets, factors contributing to that growth and what industry decision-makers can learn from these areas to apply elsewhere.

Speakers

Name: 
Jordan Brooks
Job Title: 
Market Analyst
Company: 
ALN Apartment Data, Inc
Name: 
Mike Clow
Job Title: 
Executive Director of Real Estate Operations
Company: 
Greystar
Name: 
Melanie Trapnell
Job Title: 
Senior Vice President of Operations
Company: 
Gables Residential
1:15PM
2:00PM
Supplier Skills: Get a Grip on Your Business
183
Leadership

Don’t let your business run you! Do you want to see your business consistently run better and grow faster? At the conclusion of this complimentary workshop, you will walk away with a set of simple, practical tools that you and your leadership team will use immediately to focus on priorities, get clear on issues, and gain traction together as a healthier leadership team.

Speakers

Name: 
Beth Fahey
Job Title: 
Certified EOS Implementer
Company: 
Traction Process Associates
1:15PM
2:00PM
Self-Guided Tours: The Good, the Bad, the Not So Ugly
375D
Technology

As the rental real estate industry evolves and innovates, everyone from small property management companies to large nationwide operators benefits from implementing cost-effective and efficient tech innovations. Learn how three different operators applied self-guided tour (SGT) technology at state, regional and national levels. Explore what preconceived notions operators had when approaching self-guided tour technology, how they deployed and have adapted deployment, as well as the benefits and challenges of implementing SGT at their communities.

Speakers

Name: 
Andre Sanchez
Job Title: 
Chief Operating Officer
Company: 
Rently
Name: 
Garin Hamburger
Job Title: 
Sr. Director, National Property Marketing
Company: 
Cushman & Wakefield
Name: 
Heidi Turner
Job Title: 
Principal
Company: 
Blanton Turner
Name: 
Bevan White
Job Title: 
Director of Marketing
Company: 
RAM Partners, LLC
1:15PM
2:00PM
How the 2020–2021 National Defense Authorization Act Revolutionizes Our Industry
184
Industry Trends

The FY2020–21 National Defense Authorization Act (NDAA) outlines revolutionary change for the privatized military housing portfolio. It includes a resident bill of rights, a universal lease across all project owners and military services, a formal dispute resolution process, a seven-year home maintenance history and other operationally focused requirements. Learn how this legislation has or will change privatized military property operations, how to engage all stakeholders and how to meet these challenges with thoughtful and innovative solutions.

Speakers

Name: 
Douglas Jones
Job Title: 
Chief Operating Officer
Company: 
WinnResidential Military Housing Services
Name: 
Philip Rizzo
Job Title: 
Senior Vice President, Chief Operating Officer
Company: 
Lincoln
Name: 
Karen Plesh
Job Title: 
Vice President, Operations
Company: 
Hunt
Name: 
Starla Wilson
Job Title: 
Vice President
Company: 
Balfour Beatty Communities
1:15PM
2:00PM
Emerging Issues: Inflation and Its Effect on the Industry
179AB
Leasing

Prices for all types of goods and services are on the rise after a year of business shutdowns, capacity limitations, COVID-19 restrictions and a brutal recession. How will it affect the industry and how much sleep should you be losing over it? If you want to learn more about this important measure of any economy, join NAA’s AVP of Research, Paula Munger as she discusses price trends, their impact on the economy and the industry, and what we can expect for the remainder of another very strange year with industry experts, Jeff Adler of Yardi Matrix and Jay Parsons of RealPage.

Speakers

Name: 
Paula Munger
Job Title: 
AVP, Industry Research & Analysis
Company: 
National Apartment Association
Name: 
Jeffrey W. Adler
Job Title: 
Vice President, Matrix
Company: 
Yardi Systems
Name: 
Jay Parsons
Job Title: 
Vice President II
Company: 
RealPage Inc.
1:15PM
2:00PM
Director of Maintenance Roundtable
185
Maintenance

Details matter in overseeing maintenance at an apartment community. What are the chlorine levels in the pool? Which size wrench is used on the toilet bolt? These questions require specific answers. What about the detail required to oversee maintenance on multiple sites in different cities or even states? Join experts in the field of apartment maintenance in a discussion that answers these questions while addressing managing change from afar, how to update technology, procurement and more!

Speakers

Name: 
Chad Moulin
Job Title: 
Sr. Director of Facilities
Company: 
GK Management
Name: 
Paul Rhodes
Job Title: 
Director of Maintenance Operations
Company: 
The Life Properties
Name: 
Chris Caramanica
Job Title: 
Director of Facilities
Company: 
WinnResidential
1:15PM
2:00PM
Ancillary Income: It’s Not a Game of Hide-and-Seek
187
Independent Rental Owners

Do you want to maximize your bottom line and increase your property value? Has the pandemic put your income growth aspirations in hiding? For many operators, the challenge and opportunity to seek out ancillary income is optimizing that number and making sure you’re not leaving any money on the table. If you are ready to talk numbers and how you can add income even during trying times, this session is for you!

Speakers

Name: 
Dawn Ford
Job Title: 
Business Owner Solutions Strategist, Broker
Company: 
Smart Apartment Solutions and Smart Moves
Name: 
Victoria Cowart
Job Title: 
Director of Education and Outreach
Company: 
Petscreening
Name: 
Rick Ellis
Job Title: 
Broker and Owner
Company: 
ELLIS HomeSource Property Management, AMO
Name: 
Jacklyn Arnest
Job Title: 
Senior Director Marketing
Company: 
DTN Management
1:30PM
2:30PM
Open Space--How are You Integrating Data with Your Clients to Prove Your Value?
Level 3, North Pre-function
Technology

Tired of listening? Join the conversation instead and collaborate on a matter that you feel passionate about at Open Space! Participants will use their passion and interest to explore topics in ways that result in transformative experiences for those who chose this peer-to peer learning event.

Speakers

Name: 
Stephanie Puryear Helling
Job Title: 
National Director, Enterprise Accounts
Company: 
LeaseLock
Name: 
Steve Wunch
Job Title: 
Sr. Director of Business Development
Company: 
Leap
Name: 
Charlotte E. Pisciotta
Job Title: 
Vice President
Company: 
Full House Marketing
Name: 
Christina Steeg
2:00PM
3:00PM
Student Housing Learning Lab: EVOLUTION
181ABC
Student Housing

Evolution of:

  • People
  • Workplace
  • Marketing
  • Operations
  • Customer Experience

 

Explore how the dynamics of student housing are evolving through five 10-minute talks from five industry presenters. 

Speakers

Name: 
Peter Lynch
Job Title: 
Chief People Officer
Company: 
Cardinal Group
Name: 
Jennifer Hill
Job Title: 
Chief People Officer & General Counsel
Company: 
PeakMade RE
Name: 
Rob Dinwiddie
Job Title: 
Executive Vice President, Marketing & Management Services
Company: 
Landmark Properties, Inc.
Name: 
Jennifer Cassidy
Job Title: 
SVP of Student Housing Operations
Company: 
Cardinal Group
Name: 
Erin Mahone
Job Title: 
National Director of Training & Hospitality
Company: 
Campus Life and Style
2:05PM
2:25PM
Chair Yoga
Level 3, West Pre-function

The Health and Wellness Stage features two separate tracks dedicated to fostering attendee wellness physically and mentally. Attendees will learn how to incorporate healthy habits such as mindfulness, gentle chair yoga and breathing exercises into their unique schedules.

2:30PM
3:15PM
Training: From Front of the Room to High-Powered Zoom
183
Industry Trends

Virtual training is here to stay, so let’s engage our online learner and foster interaction and education! Traditional teaching methods may not translate to effective virtual learning. For best impact and results, change your curriculum’s design, presentation style and visual effects. Make it easy for learners to engage virtually and next to impossible to hide behind a keyboard or leave the room. Be it Google, Teams, Zoom or other hosting tools, make learning fun and beneficial on both sides of the screen.

Speakers

Name: 
Rebecca Rosario
Job Title: 
Visionary
Company: 
Full House Marketing
Name: 
Pattie Woods
Job Title: 
VP Training and Development
Company: 
Fogleman Properties
Name: 
Leah Brewer
Job Title: 
The Leasing Queen
Company: 
Full House Marketing, Inc.
2:30PM
3:15PM
Tour Type and Demand: Not all Tours Are Created Equal
375C
Marketing

Multiple tour types were offered before the pandemic, but they’re a necessity now. Prospects demand the convenience of instant information in the palm of their hand and the luxury of in-person interaction. Operators responded by offering the options of in-person, virtual, video and self-guided tours to prospects. But these tour type variations are changing the meaning of tour-to-lease metrics. Industry experts discuss how tour type variations have impacted demand as well as the way they measure tour-to-lease conversion.

Speakers

Name: 
Justin Choi
Job Title: 
Director of Marketing
Company: 
Sequoia Equities
Name: 
Jaime Conde
Job Title: 
Vice President of Sales
Company: 
Anyone Home
Name: 
Kyle Johnson
Job Title: 
Marketing and Technology
Company: 
R&V Management
Name: 
Jennifer Carter
Job Title: 
Director of Marketing
Company: 
SmartRent
2:30PM
3:15PM
The Contamination Conundrum: Strategies Toward a Zero-Waste Community
375A
Operations

Communities across the United States are introducing ordinances to reduce landfill waste, including required recycling and composting to decrease greenhouse gas emissions and the demand for larger landfills. Apartment communities must implement strategies to comply with these ordinances and avoid fines while institutional investors are demanding improved environmental performance of their assets, including better waste diversion rates. Learn specific strategies to assist with compliance and reduce contamination of community waste streams.

Speakers

Name: 
Chris Laughman
Job Title: 
Vice President, Sustainability
Company: 
Conservice
Name: 
Lexie Goldberg
Job Title: 
Director of Sustainability
Company: 
Greystar Real Estate Partners
Name: 
Richard Bates
Job Title: 
National Account Director, Strategic Accounts
Company: 
Waste Management
Name: 
Peter Chan
Job Title: 
Director of Ancillary Services
Company: 
Fairfield Residential
2:30PM
3:15PM
Talk Data to Me: Pet Research To Improve NOI
184
Research

The PropTech revolution has made it easier for apartment community operators to make data-driven decisions to improve most onsite processes, including managing pets. But what do apartment residents feel about animals living in their community? By charging pet fees and pet rent, we know pet owners provide more revenue than a non-pet owner, but does this always translate into better NOI or ROI? This session features new research data on what’s most important to pet- and non-pet-owning residents, providing the best housing experience for all residents.

Speakers

Name: 
John Bradford
Job Title: 
Founder & CEO
Company: 
PetScreening
Name: 
Angie Lombardi
Job Title: 
VP of Marketing
Company: 
Franklin Johnston Group
Name: 
Jamin Harkness
Job Title: 
Executive Vice President
Company: 
The Management Group, LLC
Name: 
Peter Cowan
Job Title: 
Director of Ancillary Revenue
Company: 
Bridge Property Management
2:30PM
3:15PM
Supplier Skills: Rental Housing Diversity and Inclusion—Taking. Action. Now!
179AB
Leadership

The rental  housing industry has long agreed that it needs to become more diverse and inclusionary, but many organizations seek answers on how to take action regarding this important initiative. What are the first steps? How do we effect change in our current organization? How do we include definable measures in recruiting policies to help an organization become more diverse? A panel discussion comprised of impactful industry leaders explains how your company can embrace diversity and inclusion.

Speakers

Name: 
Alex Jackiw
Job Title: 
Chief Operating Officer
Company: 
Hayes Gibson
Name: 
Shay Dugan
Job Title: 
Executive Vice President
Company: 
TM Associates Management, Inc
Name: 
Tina Sy
Job Title: 
Head of People
Company: 
Zumper, Inc
2:30PM
3:15PM
Next-Level Secret Shopping and the Benefits of Being Nosy
185
Leasing

To find the right home for a prospect, associates have to ask detailed questions—things like: “What time do you like the sun to come through your windows?” and “Will you need a second bedroom for an office, guestroom or man cave?” Associates often fail to dig deep with prospects, who are more willing to share information than many believe. This session unveils research gathered from secret shopping trips and prospect surveys, demonstrating how associates need to improve their questioning skills and outlining the information prospects are comfortable sharing.

Speakers

Name: 
Karen Gladney
Job Title: 
Principal
Company: 
Power Pro Leasing
Name: 
Topher Olsen
Job Title: 
Vice President of Learning and Development
Company: 
Roscoe Property Management
Name: 
Tricia Erickson
Job Title: 
Regional Marketing Director
Company: 
Lincoln Property
2:30PM
3:15PM
Is Artificial Intelligence Changing Rental Housing Management?
375E
Technology

Rental housing has witnessed a tremendous technology increase in recent years; however, almost all of this technology still ends up being a cost burden and needs to be managed. Gain a better understanding of what Artificial Intelligence (AI) is and how it’s being used to reduce costs, increase bandwidth and create the future—autonomous communities. Operators who are currently doing this share their insight.

Speakers

Name: 
Minna Song
Job Title: 
Founder & CEO
Company: 
MeetElise
Name: 
Jason Kessler
Job Title: 
COO
Company: 
Edward Rose & Sons
Name: 
Kristin Hupfer
Job Title: 
First Vice President, National Sales
Company: 
Equity Residential
Name: 
Becca Schaffrey
Job Title: 
SVP of Corporate Services
Company: 
Bell Partners
2:30PM
3:15PM
Diversity in Leadership: Not So "Suite"
375B
Human Resources

Women hold far more leadership positions in our industry than ever before; however, there is still a lack of representation when it comes to people of color. What obstacles exist to increasing diversity in leadership positions and how do we remove them? This session features a candid discussion on how we can recruit, develop and support minorities for leadership positions.

Speakers

Name: 
Susan Sherfield
Job Title: 
VP Education & Employee Development
Company: 
Mercy Housing
Name: 
Stephanie Williams
Job Title: 
President & Operating Partner
Company: 
Bozzuto Management Company
Name: 
Matthew Smith
Job Title: 
President and CEO
Company: 
The Liberty Group
2:30PM
3:15PM
Debt Collections: Increasing Recovery, Controlling Compliance in a Bumpy Environment
187
Legal/Fair Housing

Modern debt collections include new technology, rules and consumer dispute trends. Smart collections agencies and rental operators deploy multi-channel contact technologies and labor-saving integrations. New FDCPA, FCRA and payment plan rules are covered by freshened internal documentation and operations, while tracking trends in consumer complaints and CFPB enforcement optimizes rental management compliance and increases recovery. A leading agency and an in-house collections leader discuss the new environment and provide valuable take-home best practices.

Speakers

Name: 
Jay Harris
Job Title: 
Vice President
Company: 
Fair Collections& Outsourcing
2:30PM
3:15PM
Best Practices for Managing Your Renovations
375D
Executive

Value-added strategies have been relatively successful for the rental housing housing market; however, there are many opportunities to improve profitability. The methods and tools being used for renovations continue to heavily leverage spreadsheets and don’t take advantage of the help that supplier and onsite staff can provide. New methods and technology tools allow renovators to better manage their financials and process. Explore what leading companies are doing to advance their renovation processes.

Speakers

Name: 
Ken Murai
Job Title: 
Founder and CEO
Company: 
Facilgo, Inc.
Name: 
John Tetreau
Job Title: 
Director of Construction
Company: 
Multifamily Commercial Construction
Name: 
John Kirchmann
Job Title: 
EVP-CFO
Company: 
IRET
Name: 
Kory Davis
Job Title: 
Senior Director of National Accounts
Company: 
Lowe's Pro MSH
3:30PM
4:45PM
General Session: Erik Weihenmayer
Wintrust Arena

The “No Barriers Life”

Through Erik’s groundbreaking adventures around the world, he has explored and defined what it means to live a “No Barriers Life,” describing it as a map we build to navigate and to pursue a life that matters. Central to this journey is a mindset to continually challenge ourselves to grow and evolve – in Erik’s words, to “climb” while others “camp.” Erik describes the key components for shattering barriers and pioneering possibilities, which start with a powerful “Vision” to guide us and a “Reach into the darkness.” By relentlessly innovating new systems and approaches along the way, we “Pioneer” our way to solutions. As a blind adventurer who has climbed Mt. Everest and kayaked the Grand Canyon, Erik understands better than most that barriers are real, not merely perceived, and that obstacles encountered can either stop us in our tracks, or we can figure out a way to harness them and propel ourselves to new places that we would never experience. Erik calls this “Alchemy,” the process of turning lead into gold. “With an alchemist,” he says, “you can throw them in the midst of a fierce competitive environment, strip away their resources, throw roadblocks in front of them, and they'll still find a way to win – not despite adversity, but because of it.” This journey cannot happen alone. By building a great “Rope Team” that shares our vision we become stronger. The gifts we earn along our journey represent our personal “Summits,” but it is only when we share these gifts with others that we “Elevate” our communities as well as ourselves. 

5:00PM
6:30PM
NAA Exposition with Welcome Reception
F1/F2

New for 2021, the exposition will be open on Tuesday! The Welcome Reception will be held in the NAA Exposition for additional time to meet and see participating companies.

5:15PM
5:45PM
Redefining 9 - 5: The Growing Demand for Flexibility in the Workplace
F1/F2, Booth 2269
Industry Trends

Workplace flexibility is one of the most sought-after employee benefits. Offering flexibility in the rental  housing industry is challenging for employees working on the front lines. Each property has limited staff in place and with the need to be physically present, it’s difficult to meet resident needs and expectations with minimal staff. How do you make the most with less? And how can a company optimally operate with some staff unable to work regular hours?

Speakers

Name: 
Stephanie Anderson
Job Title: 
Senior Director of Content Strategy
Company: 
Grace Hill
5:15PM
5:45PM
Conquer the Silo Effect: Ensuring Collaboration and Communication Stay Sharp
F1/F2, Booth 2255
Executive

As property management industries become more complex, companies create silos, including marketing, training, human resources, revenue management, operations support and more. Each has an important function, but does this specialization hinder collaboration, creativity and success? Nearly 90% of executives blame lack of communication and collaboration for team and project failures. The “Silo Effect”—lack of communication between teams—is real.  Join us to learn how to identify the recipe for collaboration and communication success.

Speakers

Name: 
Steve Matre
Job Title: 
VP - Training, Marketing & Strategic Support
Company: 
Mandel Group
Name: 
Valerie Fertitta
Job Title: 
Managing Director
Company: 
Greystar
6:00PM
6:30PM
Stop Communicating and Start Connecting
F1/F2, Booth 2255
Leadership

Did you know that 205.6 billion emails are sent each day? One third of those emails are never opened, yet employees’ top complaint is lack of communication. How can this be? If we communicate so much, how can we fall so short? It’s because we failing to really connect, it’s time for a reboot when it comes to connecting rather than communicating. This lively session provides actual takeaways to move into a connection mode and start making a difference today!

Speakers

Name: 
Kimberly Hurd
Job Title: 
Sr Vice President of Operations
Company: 
Sundance Property Management, LLC
Name: 
Marci French
Job Title: 
VP of Operations
Company: 
HRG Management Services