Apartmentalize 2021 Schedule
(Subject to change)
All sessions and activities will take place in McCormick Place West. General Sessions will take place in Wintrust Arena.
Tuesday, August 31
Meet Gen Z: Understanding the Next Generation of Renters
The oldest members of Gen Z are nearing 25 years old, representing a significant segment of your customer base. This generation has never lived without the internet, social media or mobile devices, so their expectations for apartment search and lifestyle are different. Get to know Gen Z through the data by reviewing shifting search trends, examining touring preferences and discovering five tech must-haves. Learn how to adapt your property marketing strategy and shape your future success as we prepare to welcome a new generation home.
Government Initiatives that Optimize Your Portfolio’s Health and Lifespan
Current and future local and federal initiatives will shape the economic health of property owners/managers across the US. Learn about current legislative options that can impact the health of your business through a nationwide program overview clearly highlighting the most notable ones that are helping property owners/managers today. Pick up recommended actionable steps toward proposing programmatic changes in your community.
Twenty Trends Shaping the New Decade
America has come a long way since only birds "tweeted." As we enter a new decade, expect sweeping advances in everything from lifestyle trends to mechanics. This session explores what "the decade of digital authenticity" means to us and looks at the top 20 trends that will shape the next 10 years. From hyper-automation to multi-experience technology, life as we know it is about to change in a big way. Don't get left behind with old ideas. It’s time to create a roar again in the ’20s.
How the 2020–2021 National Defense Authorization Act Revolutionizes Our Industry
The FY2020–21 National Defense Authorization Act (NDAA) outlines revolutionary change for the privatized military housing portfolio. It includes a resident bill of rights, a universal lease across all project owners and military services, a formal dispute resolution process, a seven-year home maintenance history and other operationally focused requirements. Learn how this legislation has or will change privatized military property operations, how to engage all stakeholders and how to meet these challenges with thoughtful and innovative solutions.
Training: From Front of the Room to High-Powered Zoom
Virtual training is here to stay, so let’s engage our online learner and foster interaction and education! Traditional teaching methods may not translate to effective virtual learning. For best impact and results, change your curriculum’s design, presentation style and visual effects. Make it easy for learners to engage virtually and next to impossible to hide behind a keyboard or leave the room. Be it Google, Teams, Zoom or other hosting tools, make learning fun and beneficial on both sides of the screen.
Redefining 9 - 5: The Growing Demand for Flexibility in the Workplace
Workplace flexibility is one of the most sought-after employee benefits. Offering flexibility in the rental housing industry is challenging for employees working on the front lines. Each property has limited staff in place and with the need to be physically present, it’s difficult to meet resident needs and expectations with minimal staff. How do you make the most with less? And how can a company optimally operate with some staff unable to work regular hours?
Wednesday, September 01
The Post-COVID-19 Evolution of Amenities
From online cooking classes to reconfiguring our amenities spaces for social distancing compliance, everything is evolving. Are you? COVID-19 caused all of us to revaluate our offerings and get more creative. In some cases, it opened up new opportunities that we hadn't even considered. Come learn how industry leaders pivoted fast and kept residents safe and engaged in our new reality.
Sustainability Trends in Rental Housing
Operating properties has the unfortunate side effect of contributing carbon emissions to the environment, thereby contributing to climate change. In addition to unmatched wildfires, hurricanes and flooding in different parts of the country, lenders and insurers are more aware of the risks in certain real estate markets. To limit the negative environmental impact of the built environment, many property managers and building owners are implementing sustainability measures. Learn about what they’ve done and what they plan to do.
The Theory of Automation: Every Touchpoint Counts
The rental housing industry has long been shifting toward online platforms, but 2020 demonstrated the true need for incorporating technology into every touchpoint to best inform, nurture and nudge prospects and residents. After developing your brand, story and customer experience, how can you best share it with prospects and residents? We believe the answer lies in automation while maintaining a human touch. This session’s first-hand advice, demos and open discussions help grow your rental housing business and take the pressure off you and your team.
Thursday, September 02
Open Space--Amenities: Which Ones Have You Removed and What Replaced Them?
Tired of listening? Join the conversation instead and collaborate on a matter that you feel passionate about at Open Space! Participants will use their passion and interest to explore topics in ways that result in transformative experiences for those who chose this peer-to peer learning event.
Apartment All Stars Present: You Pick the Topic!
The Apartment All Stars are here for your challenges! You, the attendee, choose what we cover in our session by voting on the topic that most appeals to you. When you arrive in the speaking room, you’ll be directed to vote for your choice. Majority wins! Your choices are: “Best of the Best: What's Working Right Now Across the U.S.;” “Leasing, Marketing and Resident Retention in a Post-COVID Economy” or “COVID Shmovid! Fire Me Up with Your Ideas!” Get there early; the All Stars program is always standing room only!
The COVID-19 Crossroads: Hot Trends, New World, Fresh Perspective
Our industry evolved fast in the COVID-19 era. Companies were forced to push technology initiatives and virtual offerings to keep employees, prospects and residents safe. Now it’s time to make hard decisions. What worked? What flopped? Which initiatives and ideas were fruitful for productivity, pizzazz, culture and leasing success? Join us to sift through top trends as you crystallize your company’s roadmap for post-pandemic success. We dive into leasing, marketing, resident experience, company culture and more to help form a solid strategy to thrive, not just survive.
Flipping the Script: Reviews are Not Just for Prospects
There is zero doubt that apartment hunters recognize the value of online reviews. But did you know organizations can benefit as well from the power of reviews in terms of recruiting new talent, safeguarding employee loyalty and extending a competitive edge? Session panelists have flipped the script on reviews and transported the phrase “reputation management” to a completely new level. Hear key insight on how reviews have become an integral part of a company’s brand, vision and ultimately success.