MEETINGS & EVENTS

Apartmentalize 2021 Schedule

 (Subject to change)​

All sessions and activities will take place in McCormick Place West. General Sessions will take place in Wintrust Arena.

Central Time

Tuesday, August 31

12:00PM
12:45PM
Meet Gen Z: Understanding the Next Generation of Renters
183
Industry Trends

The oldest members of Gen Z are nearing 25 years old, representing a significant segment of your customer base. This generation has never lived without the internet, social media or mobile devices, so their expectations for apartment search and lifestyle are different. Get to know Gen Z through the data by reviewing shifting search trends, examining touring preferences and discovering five tech must-haves. Learn how to adapt your property marketing strategy and shape your future success as we prepare to welcome a new generation home.

Speakers

Name: 
Garin Hamburger
Job Title: 
Sr. Director, National Property Marketing
Company: 
Cushman & Wakefield
Name: 
Brooke Atsalis
Job Title: 
Marketing and Training Manager
Company: 
The Management Group, LLC
Name: 
Esther Bonardi
Job Title: 
Vice President
Company: 
Yardi
12:00PM
12:45PM
Government Initiatives that Optimize Your Portfolio’s Health and Lifespan
184
Industry Trends

Current and future local and federal initiatives will shape the economic health of property owners/managers across the US. Learn about current legislative options that can impact the health of your business through a nationwide program overview clearly highlighting the most notable ones that are helping property owners/managers today. Pick up recommended actionable steps toward proposing programmatic changes in your community.

Speakers

Name: 
Paraag Sarva
Job Title: 
CEO and Co-Founder
Company: 
Rhino
Name: 
Leslie Henry
Job Title: 
Director of Training and Development
Company: 
Towne Properties
Name: 
James Sirmans
Job Title: 
Business Development Manager
Company: 
Wehner Multifamily LLC
Name: 
Nicole Upano
Job Title: 
Director, Public Policy
Company: 
National Apartment Association
1:15PM
2:00PM
Twenty Trends Shaping the New Decade
375E
Industry Trends

America has come a long way since only birds "tweeted." As we enter a new decade, expect sweeping advances in everything from lifestyle trends to mechanics. This session explores what "the decade of digital authenticity" means to us and looks at the top 20 trends that will shape the next 10 years. From hyper-automation to multi-experience technology, life as we know it is about to change in a big way. Don't get left behind with old ideas. It’s time to create a roar again in the ’20s.

Speakers

Name: 
Kate Good
Job Title: 
Partner, SVP Multifamily Development and Operations
Company: 
Hunington Residential
1:15PM
2:00PM
How the 2020–2021 National Defense Authorization Act Revolutionizes Our Industry
184
Industry Trends

The FY2020–21 National Defense Authorization Act (NDAA) outlines revolutionary change for the privatized military housing portfolio. It includes a resident bill of rights, a universal lease across all project owners and military services, a formal dispute resolution process, a seven-year home maintenance history and other operationally focused requirements. Learn how this legislation has or will change privatized military property operations, how to engage all stakeholders and how to meet these challenges with thoughtful and innovative solutions.

Speakers

Name: 
Douglas Jones
Job Title: 
Chief Operating Officer
Company: 
WinnResidential Military Housing Services
Name: 
Philip Rizzo
Job Title: 
Senior Vice President, Chief Operating Officer
Company: 
Lincoln
Name: 
Karen Plesh
Job Title: 
Vice President, Operations
Company: 
Hunt
Name: 
Starla Wilson
Job Title: 
Vice President
Company: 
Balfour Beatty Communities
2:30PM
3:15PM
Training: From Front of the Room to High-Powered Zoom
183
Industry Trends

Virtual training is here to stay, so let’s engage our online learner and foster interaction and education! Traditional teaching methods may not translate to effective virtual learning. For best impact and results, change your curriculum’s design, presentation style and visual effects. Make it easy for learners to engage virtually and next to impossible to hide behind a keyboard or leave the room. Be it Google, Teams, Zoom or other hosting tools, make learning fun and beneficial on both sides of the screen.

Speakers

Name: 
Rebecca Rosario
Job Title: 
Visionary
Company: 
Full House Marketing
Name: 
Pattie Woods
Job Title: 
VP Training and Development
Company: 
Fogleman Properties
Name: 
Leah Brewer
Job Title: 
The Leasing Queen
Company: 
Full House Marketing, Inc.
5:15PM
5:45PM
Redefining 9 - 5: The Growing Demand for Flexibility in the Workplace
F1/F2, Booth 2269
Industry Trends

Workplace flexibility is one of the most sought-after employee benefits. Offering flexibility in the rental  housing industry is challenging for employees working on the front lines. Each property has limited staff in place and with the need to be physically present, it’s difficult to meet resident needs and expectations with minimal staff. How do you make the most with less? And how can a company optimally operate with some staff unable to work regular hours?

Speakers

Name: 
Stephanie Anderson
Job Title: 
Senior Director of Content Strategy
Company: 
Grace Hill

Wednesday, September 01

9:45AM
10:30AM
The Post-COVID-19 Evolution of Amenities
375B
Industry Trends

From online cooking classes to reconfiguring our amenities spaces for social distancing compliance, everything is evolving. Are you? COVID-19 caused all of us to revaluate our offerings and get more creative. In some cases, it opened up new opportunities that we hadn't even considered. Come learn how industry leaders pivoted fast and kept residents safe and engaged in our new reality.

Speakers

Name: 
Holli Beckman
Job Title: 
Vice President of Marketing & Leasing Operations
Company: 
WC Smith
Name: 
Raymond Van Beveren
Job Title: 
SVP, Construction and Facilities Services
Company: 
Cushman Wakefield
Name: 
Jeannette Cox
Job Title: 
Vice President
Company: 
Oddo Development
9:45AM
10:30AM
Sustainability Trends in Rental Housing
179AB
Industry Trends

Operating properties has the unfortunate side effect of contributing carbon emissions to the environment, thereby contributing to climate change. In addition to unmatched wildfires, hurricanes and flooding in different parts of the country, lenders and insurers are more aware of the risks in certain real estate markets. To limit the negative environmental impact of the built environment, many property managers and building owners are implementing sustainability measures. Learn about what they’ve done and what they plan to do.

Speakers

Name: 
Jesse Miller
Job Title: 
Director of Real Estate
Company: 
Greystar Residential
Name: 
Angela Aeschliman
Job Title: 
CCIM, LEED AP ND
Company: 
The Missner Group, LLC
Name: 
Nicholas Stolatis
Job Title: 
RPA, LEED AP, BD+C and Principal
Company: 
EPN Real Estate Services
Name: 
John Crawford
Job Title: 
Director, Real Estate
Company: 
Greystar
2:30PM
3:15PM
The Theory of Automation: Every Touchpoint Counts
375C
Industry Trends

The rental housing industry has long been shifting toward online platforms, but 2020 demonstrated the true need for incorporating technology into every touchpoint to best inform, nurture and nudge prospects and residents. After developing your brand, story and customer experience, how can you best share it with prospects and residents? We believe the answer lies in automation while maintaining a human touch. This session’s first-hand advice, demos and open discussions help grow your rental  housing business and take the pressure off you and your team.

Speakers

Name: 
Robert Lee
Job Title: 
Director, Strategic Partnerships
Company: 
Hy.ly Inc.
Name: 
Steve Hallsey
Job Title: 
Managing Director
Company: 
Wood Partners
Name: 
Jamin Harkness
Job Title: 
Executive Vice President
Company: 
The Management Group, LLC

Thursday, September 02

10:00AM
11:00AM
Open Space--Amenities: Which Ones Have You Removed and What Replaced Them?
Level 3, North Pre-function
Industry Trends

Tired of listening? Join the conversation instead and collaborate on a matter that you feel passionate about at Open Space! Participants will use their passion and interest to explore topics in ways that result in transformative experiences for those who chose this peer-to peer learning event.

Speakers

Name: 
Christina Steeg
Job Title: 
SVP of Marketing & Training
Company: 
Simpson Property Group
Name: 
Steve Wunch
Job Title: 
Sr. Director of Business Development
Company: 
LEAP
Name: 
Stephanie Puryear Helling
Job Title: 
Leadership & Change Management Coach/Consultant
Company: 
SPH Services
Name: 
Dee Wilson
Job Title: 
Director of Training and Social Media Marketing
Company: 
Freeman Webb
10:00AM
10:45AM
Apartment All Stars Present: You Pick the Topic!
375E
Industry Trends

The Apartment All Stars are here for your challenges! You, the attendee, choose what we cover in our session by voting on the topic that most appeals to you. When you arrive in the speaking room, you’ll be directed to vote for your choice. Majority wins! Your choices are: “Best of the Best: What's Working Right Now Across the U.S.;” “Leasing, Marketing and Resident Retention in a Post-COVID Economy” or “COVID Shmovid! Fire Me Up with Your Ideas!” Get there early; the All Stars program is always standing room only!

Speakers

Name: 
Lisa Trosien
Job Title: 
President
Company: 
ApartmentExpert.com
Name: 
Kate Good
Job Title: 
Partner, SVP Multifamily Development and Operations
Company: 
Hunington Residential
11:30AM
12:15PM
The COVID-19 Crossroads: Hot Trends, New World, Fresh Perspective
375E
Industry Trends

Our industry evolved fast in the COVID-19 era. Companies were forced to push technology initiatives and virtual offerings to keep employees, prospects and residents safe. Now it’s time to make hard decisions. What worked? What flopped? Which initiatives and ideas were fruitful for productivity, pizzazz, culture and leasing success? Join us to sift through top trends as you crystallize your company’s roadmap for post-pandemic success. We dive into leasing, marketing, resident experience, company culture and more to help form a solid strategy to thrive, not just survive.

Speakers

Name: 
Amy Kosnikowski Dilisio
Job Title: 
National Speaker, Industry Educator & Strategist
Company: 
Quintessential Marketing & Training
Name: 
Steve Matre
Job Title: 
VP - Training, Marketing & Strategic Support
Company: 
Mandel Group
11:30AM
12:15PM
Flipping the Script: Reviews are Not Just for Prospects
375B
Industry Trends

There is zero doubt that apartment hunters recognize the value of online reviews. But did you know organizations can benefit as well from the power of reviews in terms of recruiting new talent, safeguarding employee loyalty and extending a competitive edge? Session panelists have flipped the script on reviews and transported the phrase “reputation management” to a completely new level. Hear key insight on how reviews have become an integral part of a company’s brand, vision and ultimately success.

Speakers

Name: 
Melissa DeCicco
Job Title: 
Director of Client Performance
Company: 
Satisfacts
Name: 
Suzanne Hopson
Job Title: 
Executive Vice President of Sales & Marketing
Company: 
Tricap Residential
Name: 
Karen Trueman
Job Title: 
Director of Talent Development & Brand Reputation
Company: 
Legend Management Group