MEETINGS & EVENTS

Apartmentalize 2021 Schedule

 (Subject to change)​

All sessions and activities will take place in McCormick Place West. General Sessions will take place in Wintrust Arena.

Central Time

Wednesday, September 01

9:45AM
10:30AM
Using Post-Pandemic Metrics To Optimize Sales Conversions
375D
Marketing

Measuring sales conversion is changing in our post-pandemic leasing environment. We used to measure performance based on two main metrics: Lead to tour and tour to lease. As the definition of a tour is expanding, the in-person tour metric is still important, but how do remote or self-guided tours affect conversion? How will new metrics improve sales performance? Learn how to deploy a CRM as well as about new metrics on touring and how to use this data for sales conversion optimization.

Speakers

Name: 
Todd Katler
Job Title: 
Founder, CEO
Company: 
Anyone Home
Name: 
Kristin Hupfer
Job Title: 
First Vice President, National Sales
Company: 
Equity Residential
Name: 
Justin Choi
Job Title: 
Director of Marketing
Company: 
Sequoia Equities
2:30PM
3:15PM
No Place Like Home
375A
Marketing

More than one-third of U.S. households are renters, the highest share in nearly 40 years. With all of the advantages of renting an apartment, why do the majority still prefer the so-called “American Dream” of buying a house? In this interactive session, learn why so many housing consumers want to buy a house, and how to address these issues through your policies, amenities, building design, marketing strategies and more. Leave with strategies to keep your current residents longer and turn potential buyers into renters.

Speakers

Name: 
Carla Earhart
Job Title: 
Professor of Residential Property Management
Company: 
Ball State University
3:45PM
4:30PM
What’s Next for Apartment Touring?
375D
Marketing

A recent rental  housing study found that 88% of respondents say their company has offered self-guided tours for less than a year. What was once a platform considered with many precautionary factors became an overnight necessity due to COVID-19. Once the virus is under control, will the apartment touring process resume as normal? It’s not likely. This session discusses the next phase of apartment touring, which must strike the balance of remote technology and personal connection, as well as how operators can stay ahead of the competition.

Speakers

Name: 
Ryan Perez
Job Title: 
Vice President of Marketing
Company: 
CF Real Estate
Name: 
Sarah Greenough
Job Title: 
Chief Marketing Officer, Executive Vice President
Company: 
Princeton Properties