Search | National Apartment Association

Reaching Students Requires Authenticity

At a time when students distrust traditional advertising, companies are looking for different digital strategies to get their message out.When Mike Still, Senior Vice President, Operations for Collier Cos., talks about his biggest challenge...

Student Housing | Marketing & Leasing

Don’t Be Over-Reliant on Technology

While technology is an important tool in communicating with residents, personal touch is still important. Here are some ways to reach your residents, even if they are buried in their phones.In the hospital business, the patient journey has become...

Marketing & Leasing | Property Operations | Student Housing

What Giveaways are Filling Beds?

As a diversion from the usual gift cards, student operators are finding success with cruises, concert sports tickets and luxury items from Yeti and Tory Burch this year.Leasing for the 2018-2019 school year is well underway. For those student...

Student Housing | Marketing & Leasing

Three Technology Lessons from Student Housing

Apartment managers need to be on top of the latest social media trends, but face-to-face interaction is still important.Being in the student housing business often means you are in the emerging technology business. College-aged students are...

Social Media | Marketing & Leasing | Student Housing