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Marketing Trends in Property Management

February 12, 2020

Here are a few digital trends to look out for in property management. Over 82 percent of renters agree that "renting is more affordable than owning," according to a recent Freddie Mac survey. Developers, property managers and marketers continu...

Marketing | Property Management

How to Expand Your Business

If you want to go into new markets or add new services, you cannot forget about the phone.If your property management business is growing and you think you may want to jump into new products and add new services, Fourandhalf.com’s Alex Osenen...

Marketing | Property Management

What to Do When Your Leads Aren’t Converted

If you are not closing, cutting price is a last resort. Here’s what to do instead.Leads do not always equal more leases. In fact, only about one-quarter of leads are sales-ready, and the other 75 percent require follow-up communications th...

Property Management | Marketing & Leasing | Marketing

5 Easy-to-Implement Operations Tips from NAA Connect

October 8, 2020

Multifamily housing professionals are quickly learning that NAA Connect is the place to be for industry discussions, collaboration and even document sharing. Here are five pieces of operations advice shared recently on NAA Connect that are easy...

Publications | Operations Insights | Marketing | Social Media | Property Management

Craiglist's Changes: What to Do?

December 13, 2013

Craig’s changed his site, and apartment marketers must take note.We’ve been playing games with a free service. At the end of September, the apartment industry joked internally about the changes coming to Craigslist. We didn’t actual...

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