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Craiglist's Changes: What to Do?


Craig’s changed his site, and apartment marketers must take note.

We’ve been playing games with a free service. At the end of September, the apartment industry joked internally about the changes coming to Craigslist. We didn’t actually know what they were going to be, only that they were coming. October seems to be the Craigslist month of doom. Last year, it was the “Great Ghosting Ruckus” that caused leads to vanish into a black hole of ads. Our leads dropped by half. This year, Craig and his team worked hard on finding new ways to take their service back from us freeloaders. Surprised about the Craigslist changes? Don’t be.

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