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The Supplier Wire - November 2012


The Supplier Wire, Presented by the National Apartment Association

Welcome to the Supplier Wire - November


We hope your company has kicked off Q4 well.

October was busy for our team. Plenty of NSC members rented the member list, more booths were secured from the Student Housing Conference in February and the NAA Exposition in June.

Next week, we will share the sponsorship opportunities for the Green Conference for April 2013.

Our team completed the 2013 units Magazine editorial calendar and are working on revamping the supplements to better fit the reader and advertiser needs and opportunities.


Heather, Kimberly, Liz and Margaret

  Issue Spotlight:

Supplier Success Webinar Series

Trade Shows Work - New Schedule Changes for the NAA Exposition Benefit Exhibitors, Green Conference Call for Proposals

National Suppliers Council (NSC)

units Magazine

Travel Tips



Maximize Your Team’s Knowledge on how to maximize partnerships with owners, operators and management firms through the full-day NAAEI Supplier Success program.

The Supplier Success webinar course is designed to offer an overview of the apartment industry and recommends ways that suppliers can maximize partnerships with apartment owners, apartment management companies and apartment association members.
For 2012, 193 supplier professionals have taken the $99 Supplier Success webinar series which leads the participant to take the next step and earn a Certified Apartment Supplier (CAS).

Let's challenge the supplier community to have 80 more Supplier Success registrants by December 31! Register Online.

The following NAA Affiliates have Supplier Success on their education calendars:

Apartment Association of Greater Dallas, Apartment Association of Kansas City, Apartment Association of Metro Denver, Apartment Association of Tarrant County Inc, Arkansas Apartment Association, Atlanta Apartment Association, Chicagoland Apartment Association, Detroit Metropolitan Apartment Association, Greater Charlotte Apartment Association, Greater Cincinnati Northern Kentucky Apartment Association, Houston Apartment Association, Houston Apartment Association, San Diego County Apartment Association, Tulsa Apartment Association, Washington Multi-Family Housing Association

Invest in yourselves - let’s have 80 more suppliers take the Supplier Success course by December 31!  

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National Suppliers Council (NSC)


NAA National Suppliers Council is a group of 190 (and growing) suppliers to the multifamily housing industry that invest in a premium NAA membership. See the NAA NSC Council membership list.

For $1,700 annually, NSC member benefits include monthly Units magazine directory, access to the NAA membership list for mailers, exhibit space selection priority, Council meetings and more.

The National Suppliers Council and the additional education all support best practices to maximize partnerships with apartment owners, apartment management companies and apartment association members.

See more on NAA NSC Suppliers Council membership here.

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Trade Shows Work


As a marketing medium, trade shows offer an efficient opportunity to cultivate new business, connect with existing customers and to get your company name in front of a larger audience.

NAA Green Conference
The 2013 NAA Green Conference is intended to bring together industry professionals to network and share insight on strategies that can help to improve their energy efficiency through environmentally friendly steps and policies.

For multifamily onsite professionals, the conference provides real-case, best-case practices from communities that have discovered powerful ROI through the steps that they have taken, including saving money on energy and satisfying their environmental-conscious resident base.

For suppliers, the event creates opportunities to share with industry professionals the ways that their products and services can affordably enable such practices to occur, as well as them sharing the strategies that they see in their clients’ efforts.

If you are interested in presenting at the upcoming April NAA Green Conference, the submissions end November 16, 2012.

Sponsorship information will be announced soon. Please let us know if you are interested. There is not an exhibit at this event.

Interested in the Off Campus Student Housing Market?
We have the student housing leaders gathering at the NAA Student Housing Conference in February in Las Vegas. The event is shaping up to deliver a focused, quality audience. There are booth and sponsorship opportunities available.

Positive Changes to the NAA Exposition June Schedule
June will be here before we all know it! The audience is diverse in job functions and has deep and wide buying power across many product categories.

If you have not secured your 2013 exhibit space, please review the floor plan, reserve your booth today. Please contact us and we will get you settled in. See the June floor plan here.

If you have not attended the June Education Conference in the past, see the 2012 Boston highlight video here.

To accommodate, the more than 6,200 attendees at the NAA Education Conference and Exposition and to respond to attendee and exhibitor survey feedback, we have made schedule changes to host more time to visit with exhibitors. 

Also for San Diego, we once again have the co-located NAA Maintenance Mania National Competition. Check out the highlight video of the 2012 MM competition.  

We now have extended hours for the NAA Exposition on both Thursday and Friday. Please see the schedule. The famous and energetic Conference Kick Off is scheduled for Wednesday, June 19th to provide for attendees to gather the evening before and start the networking.

Free Appointment System - myNAA Planner
In addition to the extended hours, we have a new free service for attendees and exhibitors to secure pre-qualified one-on-one appointments thru the myNAA Planner. The new service will allow all to review the attendee list including demographic details (job function, title) and make pre-event outreach to schedule private meetings with each other within the myNAA Planner.

More Advertising Inventory for June
Our team has expanded some advertising opportunities and consolidated sales processes to better serve you. For 2013, Liz Barrett can also discuss pre-event and onsite advertising with you including the exhibitor listings enhancements and online maps.

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units Magazine


Our monthly magazine is received by more than 70,000 NAA members. See the BPA Statement here for more reader details.

Are you advertising in units? If not, perhaps these audience tidbits will help you pull the trigger:

  • More than 75% of our readers determine the need for products and services
  • More than 71% authorize/approve purchases
    Almost 71% of our readers establish their budgets
  • And almost 68% recommend/select specific products/services

See our 2013 Editorial Calendar.

For 2013, we have limited advertising available in the weekly NAA Industry Insider, so please let’s discuss your preferences sooner than later so we can accommodate you.

I can put a program together for you based on your needs and you can watch your sales increase in 2013!

Look forward to working with you.

Elizabeth Barrett 
301/215-6710, ext. 114

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Travel Tips


At the NAA NSC meeting last week in Indianapolis, part of the networking discussion included travel tips.

Several members found this app for on-demand for a private driver car service invaluable when you are at a remote client site and need transportation.

Gate Guru
This handy app allows you to see the retail and food around your airport gate and other consumer tips and comments.

TSA Pre Check
NSC members have saved time through the TSA precheck service where going through security is like the “good ol’ days.” Your frequent airline can nominate you and/or you can use the online global access process found here.

When traveling, don’t forget twitter for customer service  such as #DeltaAssist. They are listening around the clock for Delta travelers comments.

Pass us along your travel tips and we will keep sharing.

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