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The Supplier Wire - December 2012


The Supplier Wire, Presented by the National Apartment Association

Upcoming Supplier Opportunities

» Industry Supplier Center

» Student Housing Conference & Exposition

» Green Conference

» Education Conference & Exposition

» Exhibit

» Opening Party

» Sponsorships


Contact Us


» Margaret Core, AVP of Strategic Sales Initiatives

[email protected]

» Heather Teplitz, CEM, Senior Manager, Exhibits & Sponsorship


[email protected]

» Kimberly Sigman, Sales & Marketing Coordinator
  [email protected]

» Elizabeth Barrett, units Magazine Sales   
  301/215-6710, ext. 114
  [email protected]

Past Issues


» November 2012
» October 2012
» September 2012

Designed to offer an overview of the apartment industry and recommended ways that suppliers can maximize partnerships with apartment owners, apartment management companies and apartment association members.

Supplier Success is offered through NAA Affiliates and online. Register Online.

Welcome to the Supplier Wire - December


We wish you and your team the best of the holiday season. Thank you for your support in 2012 and we look forward to even more opportunities to partner, meet business objectives and move forward together.

Showcase your brand to NAA Members, there are some new digital opportunities on the horizon for very reasonable price points.

To help with your 2013 planning, please review the 2013 NAA Supplier Opportunities and also the 2013 NAA Exhibitor and Sponsorship Prospectus. You will find brand opportunities to network, connect with clients, join meetings, digital and print advertising and NAA NSC Membership.

Now, if you want to take the national stage big time, we have just announced exciting two opportunities for companies to join in the excitement for the 2013 NAA Education Conference & Exposition:

1. 2012 NAA Opening Party sponsorship with reserved restaurant space to met clients and network for a very fun and memorable evening. New this year, you can partner with a NAA property management company or another supplier to co-host a sponsorship.  See the details here.

2. Thursday Keynote Sponsorship with Sir Richard Branson provides an opportunity for a company to introduce and showcase themselves with a true business innovator. Explore the opportunity here.

Welcome to our newest NAA National Suppliers Council member, MultiFamily Solutions By Floor Expo. See all the NSC members here.





Heather, Kimberly, Liz and Margaret

  Issue Spotlight:

Trade Shows Work - New Schedule Changes for the NAA Exposition Benefit Exhibitors, Green Conference Call for Proposals

National Suppliers Council (NSC)

units Magazine

2012 NAA Survey of Income & Expenses Data Now Available

NAA Online Buyers Guide


Trade Shows Work


As a marketing medium, trade shows offer an efficient opportunity to cultivate new business, connect with existing customers and to get your company name in front of a larger audience.

NAA Green Conference
The 2013 NAA Green Conference is intended to bring together industry professionals to network and share insight on strategies that can help to improve their energy efficiency through environmentally friendly steps and policies.

For multifamily onsite professionals, the conference provides real-case, best-case practices from communities that have discovered powerful ROI through the steps that they have taken, including saving money on energy and satisfying their environmental-conscious resident base.

For suppliers, the event creates opportunities to share with industry professionals the ways that their products and services can affordably enable such practices to occur, as well as them sharing the strategies that they see in their clients’ efforts.

If you are interested in presenting at the upcoming April NAA Green Conference, the submissions end November 16, 2012.

Sponsorship information will be announced soon. Please let us know if you are interested. There is not an exposition at this event.

Interested in the Off Campus Student Housing Market?
We have the student housing leaders gathering at the NAA Student Housing Conference in February in Las Vegas. The event is shaping up to deliver a focused, quality audience. There are booth and sponsorship opportunities available.

Positive Changes to the NAA Exposition June Schedule
June will be here before we all know it! The audience is diverse in job functions and has deep and wide buying power across many product categories.

If you have not secured your 2013 exhibit space, please review the floor plan, reserve your booth today. Please contact us and we will get you settled in. See the June floor plan here.

If you have not attended the June Education Conference in the past, see the 2012 Boston highlight video here.

To accommodate, the more than 6,200 attendees at the NAA Education Conference and Exposition and to respond to attendee and exhibitor survey feedback, we have made schedule changes to host more time to visit with exhibitors. 

Also for San Diego, we once again have the co-located NAA Maintenance Mania National Competition. Check out the highlight video of the 2012 MM competition.  

We now have extended hours for the NAA Exposition on both Thursday and Friday. Please see the schedule. The famous and energetic Conference Kick Off is scheduled for Wednesday, June 19 to provide for attendees to gather the evening before and start the networking.

Free Appointment System - myNAA Planner
In addition to the extended hours, we have a new free service for attendees and exhibitors to secure pre-qualified one-on-one appointments thru the myNAA Planner. The new service will allow all to review the attendee list including demographic details (job function, title) and make pre-event outreach to schedule private meetings with each other within the myNAA Planner.

More Advertising Inventory for June
Our team has expanded some advertising opportunities and consolidated sales processes to better serve you. For 2013, Liz Barrett can also discuss pre-event and onsite advertising with you including the exhibitor listings enhancements and online maps.

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National Suppliers Council (NSC)


NAA National Suppliers Council is a group of 190 (and growing) suppliers to the multifamily housing industry that invest in a premium NAA membership. See the NAA NSC Council membership list.

For $1,700 annually, NSC member benefits include monthly units Magazine directory, access to the NAA membership list for mailers, exhibit space selection priority, Council meetings and more.

The National Suppliers Council and the additional education all support best practices to maximize partnerships with apartment owners, apartment management companies and apartment association members.

See more on NAA NSC Suppliers Council membership here.

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units Magazine


2012 NAA Survey of Income & Expenses Data Now Available

The 2012 NAA Survey of Income & Expenses is now available. The survey includes an executive summary, detailed data, reports and charts about rental communities. A total of 4,645 properties containing 1,159,874 units are represented in this year’s report. Data was reported for 4,114 market rent properties containing 1,087,228 units and 531 subsidized properties containing 72,646 units.

The executive summary appeared in the Aug. issue of units magazine. If you missed it, take a look at the buying insights.

To order your full survey copy , please visit the NAA Store.

units Magazine is received by more than 75,000 NAA members. See the BPA Statement here for more reader details.

Are you advertising in units? If not, perhaps these audience tidbits will help you pull the trigger:

  • More than 75% of our readers determine the need for products and services
  • More than 71% authorize/approve purchases
  • Almost 71% of our readers establish their budgets
  • And almost 68% recommend/select specific products/services

See our 2013 Editorial Calendar.

For 2013, we have limited advertising available in the weekly NAA Industry Insider, so please let’s discuss your preferences sooner than later so we can accommodate you.

I can put a program together for you based on your needs and you can watch your sales increase in 2013!

Look forward to working with you.

Elizabeth Barrett 
301/215-6710, ext. 114

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NAA Online Buyers Guide


If you currently do not have a listing in the NAA Online Buyers Guide, you can create one here.

The Guide enables NAA members to find the products and services they are looking for, through either a keyword, or category-specific search. 

The Guide features filters to help find the categories that provide solutions, products and services for the multifamily housing industry. NAA National Supplier Council Members are features on the online directory (select ‘Advanced Search’ and check ‘NSC Member’ then click ‘Search the Guide.’) as well in the printed directory in units Magazine.

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