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Supplier Wire- July 2011


The Supplier Wire, Presented by the National Apartment Association

Issue Spotlight

» NAA Education Conference & Exposition

2012 Exhibit Space

» 2012 Student Housing Conference & Exposition

  Exhibitor Prospectus
  Sponsorship & Advertising 

» 2011 Apartment Revenue Management Conference

» Exhibitor Success & ROI Center

Web Links

» 2012 Student Housing Conference & Exposition

» 2011 Apartment Revenue Management Conference

» Exhibitor Success & ROI Center

» NAA Website

» NAA Buyers Guide

» Join NAA

Contact Us

» Lorna Rivero, Assistant 
   VP of Sales

 [email protected]

» Heather Teplitz, Manager, Exhibit Sales and Supplier Relations

[email protected]


Special Opportunities

» Exhibit Information
2012 Student Housing
  Conference & Exposition

  2012 Education
  Conference & Exposition

» Opportunities for 
  2012 SHC Sponsorship 
    & Advertising
MyNAA (Map Your
  units Magazine
  NAA Community Site

» Join the NSC

Past Issues

» June 2011
» May 2011

» April 2011


Welcome to the Supplier Wire - July


The 2011 NAA Education Conference & Exposition was a huge success.  We hope that you were invigorated by the inspirational general session speakers, received new ideas and valuable insights from the education sessions, and made valuable connections at the networking events and trade show.  Visit the EDU Website for a full recap on the conference!

Exhibit Space for the 2012 NAA Education Conference & Exposition is now available!  The conference will be held June 28-30, 2012 at the Boston Convention & Exposition Center in Boston, MA! 

For a limited time until July 31, reserve your 2012 NAA Education Conference & Exposition booth at a discounted rate!

BOOK YOUR BOOTH ONLINE! Visit the live floor plan, click on an available booth and fill out the online exhibit booth contract.



2012 NAA Student Housing Conference & Exposition


The 2012 NAA Student Housing Conference & Exposition will be February 29-March 2, 2012 at Wynn Las Vegas. 

The NAA Student Housing Conference & Exposition is targeted to the operations personnel who are in the field and involved in student housing management.  Feature your products/services amongst key decision makers during the trade show.

NEW! Exhibitor Prospectus



Act now to reserve your booth! Booth space is already going fast, we expect another sold-out show! Click here to visit the 2012 Student Housing Conference & Exposition website!

Sponsorship and Advertising Opportunities are now available!

Connect with attendees before, during AND after the Student Housing Conference & Exposition. Attendees use the online floor plan to research the companies and products they want to see while at the show. They’re looking for new suppliers and vendors…they’re looking for you!

This is your chance to connect with attendees and make sure you are on their list of must-see exhibitors before they arrive at the show AND you can continue to stay in contact with them during and after the Expo!

BONUS BENEFIT: Sign up now and receive a 15% discount for upgrading your listing prior to July 15th. 

Login to the Exhibitor Dashboard and upgrade your listing online, make sure to use promo code: SH15

Exhibitor Dashboard

Contact Jim Bauschka, MYS at 678/904-4441 or [email protected]


2011 Apartment Revenue Management Conference

Over 250 investors and executives will gather September 12-14 at the Westin Kierland in Scottsdale, Arizona to learn about and discuss revenue management at the first Apartment Revenue Management Conference – presented by NAA and AIM (the Apartment Internet Marketing Conference).  We will present, discuss and debate yield optimization, pricing and the interaction of digital marketing and revenue management from a variety of perspectives.  We hope that attendees will leave with more information that leads them to deepen their investments in all of the technologies around revenue management.

Our keynote speaker is a legend: Rob Cross, the “Guru of Revenue Management” and author of best-seller “Revenue Management:  Hardcore Tactics for Market Domination.”  Cross is acknowledged as the world’s leading expert on revenue management since his team made Delta $300 million incremental dollars when they started focusing on optimizing revenue.

For sponsorship information, contact NAA’s Lorna Rivero at 703/797-0695 or [email protected]. For more information about the conference, visit here.


The 2011 NAA Education Conference & Exposition is Over… Or Is It?
Congratulations! You’ve made it through the first two critical phases of your NAA exhibiting program, pre and at-show. So how did you do? If you logged into the exhibitors webinars, read the HOT exhibiting topics of month articles we sent you, and used the resources on the NAA Exhibitor Success & ROI Center, we’re betting you had a really good show. If you’ didn’t, hopefully you will use the resources for your next show. In either case, you’re now in the most critical phase of show execution. Post-show. For average and unsuccessful exhibitors, when the doors close, the show is over. For successful exhibitors, this is where the real work begins. Be sure to visit the NAA Exhibitor Success & ROI Center for ideas, strategies and techniques to manage the post show phase. 

HOT Exhibiting ROI Topics of the Month

Lead Management Whatever sales you got on the trade show floor were just the tip of the iceberg. Your real ROI is hidden below the surface… buried in your in your leads. Read this article and view the e-course to learn how to improve leads management and sales conversion: LEAD MANAGEMENT: Best Practices in Tradeshow Lead Management.

Exhibit Measurement Looking to get control over your results? Want to report to your boss the impact your exhibit program made? Want to learn important lessons to make your next show even better read this article and view the e-course for information on how to measure and report your exhibiting results and ROI: EXHIBIT MEASUREMENT: Best Practices in Exhibit Performance Measurement.