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Supplier Wire - February 2013





Upcoming Supplier Opportunities

» Industry Supplier Center

» Green Conference

» Education Conference & Exposition

» Exhibit

» Opening Party

» Sponsorships


Contact Us


» Margaret Core, AVP of Strategic Sales Initiatives

[email protected]

» Heather Teplitz, CEM, Senior Manager, Exhibits & Sponsorship
[email protected]

Kimberly Sigman, Sales & Marketing Coordinator
[email protected]

Elizabeth Barrett, units Magazine Sales
301/215-6710, ext. 114
[email protected]


Past Issues


» December 2012
» November 2012
» October 2012

Designed to offer an overview of the apartment industry and recommended ways that suppliers can maximize partnerships with apartment owners, apartment management companies and apartment association members.

Supplier Success is offered through NAA Affiliates and online. Register Online.

Welcome to the Supplier Wire - February




2013 is certainly showing us how each day you have to pay attention to the weather and plan accordingly. Hope you are staying warm and business is good for you. 

February is National Apartment Careers Month.

We hope your team will promote National Apartment Careers Month in some way – check out the toolkit for ideas

Just announced Free New Live Webinar: Best People Forward: How to Send a “World-Class” Booth Staff to the NAA Education Conference

Date: 2 2:45 p.m. ET Thursday, March 28, 2013

Below, please find resources for you to move your sales objectives along. Please contact us if we can assist you.

Your NAA Team,

Margaret, Heather, Kimberly and Liz 



 Issue Spotlight:

Trade Shows Work - FREE Exhibitor Resources for Sales Leads, Booth Sales Management and more

Green Conference

National Suppliers Council (NSC)

units Magazine



Trade Shows Work


As a marketing medium, trade shows offer an efficient opportunity to cultivate new business, connect with existing customers and to get your company name in front of a larger audience.

Positive Changes to the NAA Exposition June Schedule 
Attendee registrations are rolling in for the June event. The NAA attendees have diverse job functions and have impressive buying power across many product categories. Plan your booth personnel accordingly.


New for 2013, the Education Conference program will have three sessions specifically focused for Supplier education. Thanks to Mary Walsh, Tony Sculthorpe and Susan Weston for overseeing the session development. The sessions will be online soon and we will provide you more details.

The NAA Exposition is four football fields big and 83 percent sold out. If you have not secured your 2013 exhibit space, please review the floor plan and reserve your booth today. See the exhibitor list and live floor plan

If you have not attended the NAA Education Conference & Exposition in the past, watch the 2012 Boston highlight video.   

Also for San Diego, we once again have the co-located NAA Maintenance Mania National Competition. Check out the highlight video of the 2012MMcompetition

We have extended hours for the NAA Exposition on both Thursday and Friday. Please see the schedule. The famous and energetic Conference Kick Off Sponsored by CORT is scheduled for Wednesday, June 19 to provide attendees the chance to gather the evening before and start networking.


Free Appointment System - myNAA Planner
In addition to extended hours, we have a new free service for attendees and exhibitors to secure pre-qualified one-on-one appointments thru the myNAA Planner. The new service will allow all to review the attendee list including demographic details (job function, title) and make pre-event outreach to schedule private meetings with each other within the myNAA Planner.

More Advertising Inventory for June
Our team has expanded some advertising opportunities and consolidated sales processes to better serve you. For 2013, Liz Barrett can also discuss pre-event and onsite advertising with you including the exhibitor listings enhancements and online maps.


We have exciting opportunities for companies to Sponsor and join in the excitement for the 2013 NAA Education Conference & Exposition:

NAA Opening Party Sponsorships
On Thursday, June 20, the NAA Gaslamp Quarter Block Party will take over two full city blocks, which will be filled with food and beverage, live music, and interactive entertainment—just for NAA attendees! 

Congrats to Appliance Warehouse, Belfour, CORT, Ellipse Communications, HD Supply, Time Warner, ResidentCheck, Riverstone Residential Group, Sherwin Williams and Wilmar for taking the lead and securing their Opening Party sponsorships. NSC Members have the inside track to the NAA Opening Party until February 15, 2013. View more NAA Opening Party Sponsorship details.

Thursday Keynote Sponsorship 
Your company brand can join the stage with Sir Richard Branson. Explore the sponsorship that provides an opportunity for a company to introduce and showcase themselves with a true business innovator. 

View the 2013 NAA Education Sponsors to date.   

Contact MargaretCore to explore your options. 


NAA Political Action Committee Sponsorship Opportunities
NAA Political Action Committee (NAAPAC) is the voluntary, non-partisan political action committee of the National Apartment Industry. NAAPAC was formed with the mission of promoting the involvement of NAA member companies and individuals in the political process. While we solicit voluntary contributions from individual members for NAAPAC, we need member companies like you to underwrite NAAPAC’s fundraising activities through the NAA Better Government Fund (NAA BGF).

The sponsorship dollars raised at the NAA National Conferences including the Capitol Conference, Green Conference, Education Conference & Exposition and the Assembly of Delegates, help affiliates at the state and local level raise contributions for the NAAPAC. 

The NAAPAC Better Government Fund Reception at the NAA Capitol Conference will be at the Top of the Hay at the Hay-Adams hotel on Monday, March 11, 2013. Sponsorship opportunities include:


  • Demonstration by Chef Roland Mesnier, former White House Pastry Chef

  • NAAPAC Raffle Item: Diamond Earrings

  • NAAPAC Bar (max: four sponsors)


For more details on NAAPAC Sponsorship Opportunities at the NAA Capitol Conference or to sign your commitment form, click here.

For more information on the NAAPAC Better Government Fund, please contact NAA’s Director of Political Affairs Kathleen Gamble at 703/797-0633.


FREE NAA Exhibitor Resource Center: Sales Lead and Booth Traffic Management Webinars

As a NAA Exhibitor, you have access to the free NAA Exhibitor Resource Center as your on-demand, 24/7 knowledge resource to assist you in getting more from your exhibit investment. 

Two Webinars Ready for You and Your Team: 

1. How to Quickly Improve Lead Quality and Sales Conversion. 

2. Driving Qualified NAA Booth Traffic: How to take better advantages of the exposition to increase sales & enhance customer relationships

New Live Webinar: 

Best People Forward: How to Send a “World-Class” Booth Staff to the NAA Education Conference

Webinar Spaces Limited, Register Now.

Date: Thursday, March 28, 2013 2 p.m. to 2:45 p.m. ET 

Make this year’s NAA Education Conference your best ever by attending a powerful new exhibiting webcast. No matter how long you’ve been exhibiting, you do not want to miss the new information, and proven exhibit strategies and techniques. Participation is limited, so please register early. 


NAA Green Conference
The 2013 NAA Green Conference is intended to bring together industry professionals to network and share insight on strategies that can help to improve their energy efficiency through environmentally friendly steps and policies.

For multifamily onsite professionals, the conference provides real-case, best-case practices from communities that have discovered powerful ROI through the steps that they have taken, including saving money on energy and satisfying their environmental-conscious resident base.

For suppliers, the event creates opportunities to share with industry professionals the ways that their products and services can affordably enable such practices to occur, as well as them sharing the strategies that they see in their clients’ efforts.

Show your support and sponsor at this event. View the different opportunities available.





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National Suppliers Council (NSC)


Welcome New NAA NSC Members


Apartment Gift Solutions by Can You Imagine Marietta, Ga.

Associated Materials, Inc. Acworth, Ga.

Notivus  Alpharetta, Ga.

Playworld Systems Inc.  Lewisburg, Pa.

Valet Trash and Recycling  Orlando, Fla.


NSC Members
Please consider joining your industry colleagues at the NAA Capitol Conference. Registration is free prior to March 7, 2013. Register online today. The value of being among NAA membership and hearing insights on legislative and business issues could be very valuable for you. View the Capitol Conference schedule.

Next NSC Meeting, Monday, March 11, 2013, Washington, DC at the NAA Capital Conference

Our next NSC meeting will be held Monday, March 11, 2013,
3 p.m. to 4:30 p.m. during the NAA Capitol Conference. We will focus on NSC committee work and insights on tends in managing single family home rentals.

National Suppliers Council Achievement Award 
We are asking for nominees for the NSC Achievement Award, which is part of the NAA PARAGON Award program. If you would like to nominate a NSC member who has made a difference in our marketplace, entries are being accepted until Monday, March 18. Please see the criteria and application form

2013 PARAGON Awards
Wouldn't it be great to help uplift a client or partner you see making a difference in the community? Consider nominating an individual, an affiliated association or a community that represents our industry's models of excellence, for a PARAGON Award. Visit the PARAGON Awards Overview page. 

NSC Member Input to Units Magazine Editorial 
Each month, Units Editorial staff member, Lauren Boston, reaches out to NSC members who might assist her with specific topics and refer her to customers to interview on the subject. Take a look at the units Editorial Calendar and if you have ideas to share, please contact Lauren.

About the National Suppliers Council
NAA National Suppliers Council is a group of 190 (and growing) suppliers to the multifamily housing industry that invest in a premium NAA membership. See the
NAA NSC Council membership list.



For $1,700 annually, NSC member benefits include monthly units Magazine directory, access to the NAA membership list for mailers, exhibit space selection priority, Council meetings and more.

The National Suppliers Council and the additional education all support best practices to maximize partnerships with apartment owners, apartment management companies and apartment association members.

See more on NAA NSC Suppliers Council membership here.

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units Magazine


units Magazine is received by more than 75,000 NAA members. See the BPA Statement for more reader details. See the 2013 units Editorial Calendar.

Upcoming in units Magazine
March ad closing is this week. The March Issue will have articles on social media, mobile marketing, ancillary revenue and the Technology Supplement. Call now if you want to join in and have your company seen.

Coming up, April has more on mobile marketing, green apartments,  pool maintenance, resident & employment screening, playgrounds and dog parks.

Your Marketing Planning
Do you need to jump-start your marketing efforts? Let’s set a time to meet  at the Student Housing Conference in Las Vegas later this month so I can make recommendations on how to maximize your advertising efforts. You can reach me via email or at 301/215-6710 x114. I look forward to seeing you in Las Vegas.

Additionally, we have digital inventory both online and email broadcasts that provide you sales leads and brand exposure.

Look forward to working with you. 

Elizabeth Barrett  
301/215-6710, ext. 114


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