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Supplier Wire- April 2011


The Supplier Wire, Presented by the National Apartment Association


Welcome to the Supplier Wire - April


If you are a supplier in the apartment industry, this trade show is clearly a wise investment.  With eight exclusive non-competing exhibit hours, this is the place to showcase your products and services in front of key apartment industry decision makers who are both in the field and directly involved in purchasing.

Is your competitor exhibiting? Search the 2011 Exhibitor List

Who attends? View the 2011 Attendee List

Make sure to check out the Exhibitor Prospectus for more details!





HOT Exhibiting ROI Topic:  Lead Management

For most exhibitors, the real product of a trade show is leads and most companies exhibiting return on investment is tied up in their leads.  Knowing this you would think all exhibitors follow-up on their leads.  Not so.  Exhibition industry research finds that…Click here to read more.

View the NAA Exhibitor Web-Briefing: Tips and Tactics for a Positive and Productive start at the NAA Education Conference & Exposition. Click here to view the webinar.

Here are some comments from the Webinar:

  • Very insightful information for companies who are not veterans of trade shows.
  • If you’re going to spend thousands of dollars to be an exhibitor you need to spend an hour to hear how to best prepare and capitalize on the event.
  • Very good general info on show staffing, attendee habits and a refresher of all the rules we know but let slip over time.


2012 NAA Student Housing Conference & Exposition


Mark your Calendars!  The 2012 NAA Student Housing Conference & Exposition will be February 29-March 2, 2012 at Wynn Las Vegas! 

Booth Space will open to the public next month, more details to follow!


10 Small-Booth Graphics Mistakes

Learn what not to do with your 10-by-10 graphics by Linda Armstrong, EXHIBITOR magazine 2009

Mistakes 1-5 available in the March issue.

Mistake 6: Text Below Eye Level
Rule: Position text in the 2-foot zone.
Mistake 7: Too Many Images
Rule: Use one large, well-cropped image.

Mistake 8: Poor Image Quality
Rule: Use high-resolution images, and consult your graphics designer.
Mistake 9: Bad Lighting
Rule: Position lights every 2 to 3 feet.

Mistake 10: Nicks and Dings
Clean and maintain graphics properly.