Real Marketing Experiences Needed for NALP Video Challenge
Even the most thorough marketing and leasing training course can fall short of anticipating every issue you might come across in your career as a leasing professional or property manager. As they say, experience is the best teacher.
With that challenge in mind, the National Apartment Association Education Institute (NAAEI) is updating its curriculum for the National Apartment Leasing Professional (NALP) designation to incorporate - real-life stories as a way to help others learn from practical experiences.
To do this, they need to hear from you. Specifically, your real-life stories!
NAAEI is looking for leasing professionals currently working in the field to submit videos with concrete stories about their personal experiences on the job. Forget about traditional advice and training clips—this is the behind-the-scenes action that no one ever tells you about.
NAAEI is looking for submissions in the following areas:
1. The Sales Process and Building Relationships: Can you think of a challenging sales situation that you overcame, and how you did so?
For example, in a conversation on NAA Connect earlier this year, several onsite staff wrote in to share that they had finally found a way use the public’s ever-growing obsession with cell phones and selfies - to their marketing advantage.
Instead of trying to compete against cell phones during property tours, they coined the term “selfie marketing,” along with these great ideas:
- Install something unique in your community that will draw attention during a tour, and encourage prospective residents to take a selfie with it-.
- Take a selfie next to a calendar with a confirmed appointment time to share in advance with the prospective resident.
“Sometimes a cheery face may be the difference between you and your competitors,” said Ashley Pitzer, Property Manager with Landmark Property Services. “Why not send a selfie of each staff member after a tour so the prospect not only remembers your community but you! We are all about following up with our leads.”
2. Marketing and Maintaining Your Community: Is there a specific thing you do to maintain curb appeal and overall attractiveness that you don’t think is a common practice everywhere?
On NAA Connect, Mary Gwyn, Chief Innovator with Apartment Dynamics, said her team has adopted the mantra, “Where the hand goes, the eye goes!”
She continued: “So any place the prospect will reach—a light switch, door knob, shower curtain rod, etc.—is a place the prospect will form a first impression, and the resident will look at every day, so make them clean!”
Another less-discussed area that needs its curb appeal maintained during the marketing and leasing process is the apartment home entrance. Sweeping the entry daily, cleaning the light fixture and polishing the door knob can go a long way, according to commenters on NAA Connect.
So don’t be shy; share your best marketing and leasing tips! Every relevant NALP Video Challenge entry will receive a small prize, with an even bigger reward at stake for the stories that are selected for inclusion in the NALP course material.
Learn more about the NALP Video Challenge.
Learn more about NAA Connect.