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NAA Industry Insider: How to Make the Most of Video

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NAAHQ   //   October 20, 2015
Your Weekly Source for Apartment Housing Industry News and Information
Capture Video Audience
Lead Story
How to Capture Your Audience with Video
Audiences respond differently to video, depending on its platform. Make sure you’re capturing your audience’s attention by correctly balancing entertainment with information on each platform you use for advertisement.
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Response Team 1
Top Stories
Multifamily-Housing Properties
Industry Buzz
5 Investment Questions for Multifamily-Housing Properties
Ample investment opportunities are available, especially as interest in submarkets continues to rise. But before acquiring an investment property, determine whether it has the right value-add components to make it a lucrative purchase by asking these questions.
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Sponsored Content
Effortless Security for Multi-Family Facilities
Increase security, convenience, and peace of mind with the Yale Multi-Family Solution, innovative cloud-based lock management designed specifically for multi-family housing.
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Millennial Renters
Market Trends
Why Millennial Renters Are Key to Low Vacancy Rates
Although more millennials are entering adulthood, they have been slower to set up new households, compared with previous generations. Lately, baby boomers have been the primary drivers of the strong industry metrics touted. But the rental market will need young renters in order to maintain current trends.
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HQ Hometek
Outdoor Play Areas
Industry Buzz
Top Health Benefits of Outdoor Play Areas
Playgrounds aren’t just for kids anymore; studies show that outdoor play can also greatly improve the health of adults by allowing them to get outside and by decreasing stress. See why apartment communities can benefit by adding play areas to properties.
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Sponsored Content
Quiz: Do You REALLY Know Your Millennial Renter?
Despite skyrocketing rents, Millennials (age 20-34) are renting longer than previous generations. How well do you know the Millennial renter? Take quiz now.
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Sample 1
Industry Buzz
Is This Atlanta Neighborhood a Case Study for Public Housing?
The neighborhood around East Lake Golf Club was redeveloped two decades ago to include better services and schools, which are supported by corporate membership fees at the golf club. But only former residents without a criminal record and with stable employment or training were invited to return. As a result, the area has experienced less violent crime.
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Hurricane Season
Industry Buzz
Prepare for the End of Hurricane Season
The hurricane season is winding down, but apartment communities — even landlocked ones — should stay vigilant in their efforts to minimize damage during and after storms. Follow these three tips for safety, preparation and documentation to streamline insurance claims and work orders.
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New Lofts
Industry Buzz
New Lofts Planned for Old School Building
Draper High School, in Rotterdam, N.Y., is scheduled to become a 107-unit apartment community called Draper Lofts. The developer is working with local companies and officials for financing and is redesigning the building to suit the surrounding community.
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NAA Announcements
Register Your Team for the 2016 NAA Student Housing Conference
Save $300 by signing up now for NAA’s 2016 Student Housing Conference & Exposition, Feb. 16–17, at the Hyatt Regency in Chicago. Or sign up with a group of five or more to save an additional $75 each. Come and learn from industry leaders, meet top suppliers and network with your peers.
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2016 NAA Education Conference & Exposition Registration Opens Tomorrow
Join industry leaders for the 2016 NAA Education Conference & Exposition, June 15–18, at the Moscone Center, in San Francisco. The event comprises a two-day expo, myriad general and breakout sessions to explore new solutions and ideas for your apartment communities, as well as the opportunity to earn continuing education credits. Sign up this week.
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How Do You Compare With Other Apartment Communities?
Purchase a copy of the 2015 NAA Income & Expense Survey to see how line items, such as dollars per unit, dollars per square foot of rentable area, and dollars as a percentage of gross potential rent, compare among properties in your market. A full report including all markets is also available.
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NAA’s Click & Lease: One-Stop Leasing Shop
Simplify your leasing process by signing up for the National Apartment Association’s Click & Lease standard leasing program. Participants receive online leasing application tools, counsel-reviewed documentation for most states and the District of Columbia, and free online document storage.
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