Multifamily-housing starts slowed during the Great Recession and aided in the shortage of supply that has fueled rent growth and occupancy rates in recent years. See the breadth of the downturn and what it will take to catch up.
No longer just an add-on to marketing materials, floor plans are now a key driver for online traffic that can make or break what apartment communities are considered by prospective renters in their decision-making process.
The popular session, “More Than Clicks and Visits: How to Engage Digital Renters,”—one of more than 65 presented in Las Vegas during the 2015 NAA Education Conference & Exposition—takes a close look at data from Google and Millward Brown in an attempt to parse out the secrets to success in the virtual world.
Real-time control and programming can help reduce heating and cooling costs — but only if users actually know how to operate their thermostats. A recent study measures consumer knowledge of these devices.
Prospective renters are viewing apartment communities all the time online, which can make it harder to pinpoint and engage with them. These tips can help owners and managers land better leads and convert them to residents.
Analytics can provide helpful data to gauge campaign success and improve future marketing efforts. But Google is improving its game as well to help make it easier for marketers to collect critical data, streamline ad designs and automate contract terms.
A Pew Research Center study finds that the majority of Facebook and Twitter users consult these two platforms as primary news sources. Check out who they follow and what platform is best for different types of news.
Great leaders don’t just speak with authority and engage their audiences; they’re also great listeners and know how to read individuals to deliver a message effectively — even if it’s not good news. See what other tactics leaders use to get people to listen and follow.
Under new Department of Housing and Urban Development policies, owners and administrators of federally subsidized housing will not be able to ask potential renters about their sexual orientation or gender identity.
Attend MAXIMIZE: 2015 Multifamily Asset Management Conference, Oct. 12–14, at the Omni Amelia Island Plantation Resort, in Amelia Island, Florida, to hear real examples of how apartment communities have used screening, lease offers and rent-assurance innovations in improve net effective rents.
Learn best practices and standard operating procedures with Multifamily Housing: The Essential Industry Text, a soup-to-nuts guide to develop and expand the knowledge of industry novices and experts alike. The guide is available for $69, plus shipping and handling.
The House of Representatives begins its recess next week, with the Senate taking its break starting Aug. 10. Use NAA’s members-only Congressional Recess Program Toolkit to take advantage of this downtime and develop relationships with local representatives to educate them about apartment communities.
Streamline the leasing process by signing up for the NAA Click & Lease program. Members can use this online leasing tool to speed up rental applications as well as edit and approve leases electronically. Learn how you can access this tool for your apartment community.