Pew Research Center Examines Internet Usage Trends
Digested from “Americans’ Internet Access: 2000-2015”
Pew Research Center (6/26/15) Perrin, Andrew, and Duggan, Maeve
Although Americans with lower incomes and less education have been slower to use the Internet, the gaps between those individuals and higher-earning, higher-educated individuals have been closing in the last 15 years. Likewise, older Americans also are becoming more frequent users, with 58 percent signing on, while their younger counterparts almost all use the Internet, according to data collected by Pew Research Center.
Pew also studied differences in Internet use based on race, location and gender. English-speaking Asian-Americans are the most frequent Internet users, with 97 percent of that population using the Internet in 2014, followed by whites (85 percent), Hispanics (81 percent) and blacks (78 percent). Suburban and urban residents were equally likely to use the Internet, at 85 percent of each population, while 78 percent of rural dwellers signed on in 2014.
Men and women use the Internet almost equally, at 85 percent and 84 percent, respectively. This is a significant increase from 2000, when 54 percent of men and 50 percent of women used the Internet.
Such data should help apartment community managers and owners determine how to reach certain demographics with information on their communities.