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NAA Industry Insider: 4 Quick Tips for a Google-Friendly Website


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  //   April 21, 2015

The Industry Insider
Your Weekly Source for Multifamily Industry News and Information
Yardi RentCafe

Mobile-Friendly Website

4 Quick Tips for a Mobile-Friendly Website

Mobile-friendly websites have become a need-to-have item for apartment communities, courtesy of Google’s new directive to prioritize search rankings for sites that take the mobile platform into account. We provide tips on how to spruce up sites to meet the search engine’s criteria.
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NAA Click and Lease

Top Stories

Suburban Properties

Market Trends
Why Suburban Properties Can Be a Worthwhile Investment

Although central business districts often produce the best rate of return on investments, new data from MPF Research indicate that suburbs with a healthy history of employment can produce similar results.
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NAA Open Door

Sponsored Content
Searching for Savings? Look No Further

Your NAA membership is the key to unlocking huge savings with NAA’s Open Door Program, an exclusive member benefit offering great value on products and services from your favorite rental housing service partners.
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Sample 1

Industry Buzz
Freddie Mac Purchases Its Largest Single Property Loan

The federal housing mortgage broker has purchased an $878 million loan for Los Angeles’ La Brea Apartments — home to more than 10,000 residents who occupy the property’s 4,245 units.
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NAA Education Conference

NAA Units

National Multifamily Housing Council

Market Trends
Top Ranked Multifamily-Housing Owners and Managers Continue to Profit

The National Multifamily Housing Council’s annual Top 50 rankings spotlight successful property owners and management companies, which include Hunt Companies, Boston Capital and Greystone Real Estate Partners.
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Multifamily Asset Management Conference

Sponsored Content
Act Now to Brand Yourself an Expert

This Thursday Is the Deadline for Speaking Proposals for MAXIMIZE: 2015 Multifamily Asset Management Conference.
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ScentWave machines

Industry Buzz
A Silver Spring Apartment-Community Innovation That Smells Good

Mood Media’s ScentWave machines are producing aromatic luxuries in key communal areas, such as the fitness centers and the lobbies, in a D.C.-area apartment community, making for a more refreshing atmosphere.
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Email Expectations

Market Trends
Who Is Waiting for Your Email?

A recent survey notes that the majority of people don’t respond to work emails for up to two days — but they expect responses to work email in, at most, half that time. And many people check email during nonwork hours, which can cause increased stress.
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Student-Housing Fund

Industry Buzz
Two Partners Create Largest Student-Housing Fund

Campus Apartments and Clarion Partners have started the Campus-Clarion Student Housing Partners LP, a limited partnership designed to purchase and develop on- and off-campus student-housing projects.
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Lowe's ProServices

NAA Announcements
Share Your Info to Gain Profitable Budget Information

The National Apartment Association is searching for communities to help make a difference in the rental housing industry by participating in its annual NAA Survey of Income & Expenses in Rental Apartment Communities. Those who take the survey will receive a complimentary copy of the report.
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Will You Be Vegas-Bound This June?

Join more than 8,000 contemporaries for the 2015 NAA Education Conference & Exposition, June 24–27, at the convention center at the Mandalay Bay Resort & Casino, where attendees will enjoy opportunities to connect, learn and grow — with a side of fun. Register today.
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Economic Data Right at Your Fingertips

Visit, a collaboration between NAA and NMHC, to access data on the economic impact of apartment communities in your state or congressional district or in 40 metro areas.
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Register for a World-Class Leadership Experience

You asked, so we’re answering your call for leadership-development opportunities with the NAAEI Leadership Experience, which will focus on personal leadership, time management, communication skills and more. Two courses are available: one in May and one in October. Sign up today.
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NAA Education Conference

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