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Hill Yeah, San Francisco!

This is a safe space, so let’s all just admit what we’re thinking: Our legs are on FIRE today. Regardless of everyone’s political affiliation, we’re all feeling the burn. Those San Francisco hills are no joke!

And neither is the 2016 NAA Education Conference & Exposition. We hit the ground running yesterday—metaphorically, that is. The conference kicked off with a Living Room Learning Education Session featuring multifamily geeks, technicians and innovators who presented a series of fast-paced slides on every industry topic imaginable.

Afterward, our first Game Changer session featured Marc Randolph, co-founder and former CEO of Netflix—or, more accurately, the man personally responsible for your steep decline in productivity. Randolph’s session highlighted idea generation, transforming challenges into advantages, lessons learned from Netflix and insight into how to validate ideas. 

Coincidentally, season four of “Orange is the New Black” debuts tomorrow, but don’t get any ideas—we better see you in the morning. 

But let’s not skip ahead: Today is our first full day of conference programming, and there haven’t been this many valuable nuggets up for grabs since the California Gold Rush.

The day begins with the OTHER man responsible for your steep decline in productivity—former BuzzFeed Executive Jonathan Perelman. Now the Head of Digital Initiatives at ICM Partners, Perelman will show you how to stand out, rise above the noise, and get your organization’s voice heard online. Hopefully, he’ll also help me reconcile a BuzzFeed quiz that told me I was most like Rory from “Gilmore Girls.” I’m clearly Lorelai. 

Other can’t-miss sessions include a Game Changer panel on new business opportunities emerging in multifamily—including everyone’s favorite six-letter word, Airbnb; education sessions covering everything from smart home technology to fostering innovative company culture; and the opening of the NAA Exposition. And, of course, our Opening General Session with Keynote Speaker Michael Strahan. You may have heard a little something about him recently. 

Once you’ve crammed in all of that fun, fangirling (and boying) and forward-thinking, head to the NAA Thursday Night Party. NAA is shutting down the streets at City Hall for three hours of open bar, food from San Francisco’s most iconic neighborhoods and live entertainment. 

Be sure to wear flowers in your hair. And pants that breathe. 

Lauren Boston is NAA’s Staff Writer and Manager, Public Relations. Unsurprisingly, she writes a lot—most often for units Magazine and as a weekly blogger for APTly Spoken. She enjoys making people laugh, sharing embarrassing childhood stories and being the (self-proclaimed) Voice of the Apartment Industry. She welcomes feedback, unless it’s negative (in which case, please keep it to yourself).