Publications

Apartment Technology

Using Technology to Define Your Brand

While the consistent brand message is still important, technology can be used to strengthen that message and add new dimensions to an organization's overall brand.It used to be that a company’s brand was defined by its colors, a logo and perha...

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Data informed Maintenance team

Apartment Technology

How to Figure Out When Your Air Conditioner Will Break

Operators use analytics to boost portfolio performance.Joanna Zabriskie found a way to beat the heat this summer. By leveraging operations...

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Technology Investment

Apartment Technology

The Technologies in Which to Invest

Apartment operators have a lot of tech choices. One writer argues they should prioritize back office options.From back-office systems to smart...

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AI Jobs

Apartment Technology

How AI Is Helping Onsite Staff Lease Apartments

AI takes on multifamily’s more mundane tasks first.Colin Wiel knows which prospects are going to lease his apartments, even before they do.Dependi...

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Industry Insider, Apartment Technology

Using Tech to Navigate Short Term Sublets

Operators are adopting different approaches to a burgeoning trend.The complaint that came into Holly McQueen’s office seemed odd at first. Someo...

Short Term Lease

Apartment Technology

Lessons Learned When Going Paperless

Even if a company can effectively sell investors, suppliers and associates on running a paperless community, challenges can pop up. Here’s h...

Paperless

Apartment Technology

How Tech is Affecting Apartments

The industry has made great strides on the tech front, but it needs to keep evolving.As technology evolves and is adopted by the apartment industry,...

e-rental lease

Apartment Technology

Privacy Issues Creep into Apartment Tech Space

In some high-profile examples, residents are beginning to object to smart home devices on privacy grounds. Find out how apartment operators are...

Privacy Issue

Apartment Technology

How Marketers Can Gain More Insight into Visits

With Google Ads now tracking community visits, marketers can gain greater knowledge about where traffic is coming from.Apartment marketers have...

Google Ads

Apartment Technology

5G and Apartments: Never Too Early to Plan

The promise of 5G inspires all kinds of possibilities, from driverless cars that can respond instantaneously to traffic changes, or even surgeons...

Publications

units Magazine is a full-color trade publication featuring news and newsmakers in the apartment housing industry.

APTly Spoken Blog

NAA's award-winning blog showcases featured bloggers from all sectors of the apartment industry covering Economic Issues, Green Issues, Marketing, Operations and more. Several NAA staff also blog about their respective subject matter as an added benefit to the readership.

The Industry Insider

Industry Insider is a weekly newsletter where you will find a quick summary of noteworthy articles pertaining to our industry.

CampusConnex is a monthly newsletter for professionals in the student housing community and includes insights on trends, best practices, services and ideas to consider in the student housing business.

Marketing Buzz is a monthly newsletter containing trends, tips and articles on the marketing and leasing of apartment homes.

Operations Insights

Operations Insight is a monthly newsletter for professionals involved in onsite apartment operations and maintenance. This email newsletter has insights on trends, best practices, services and ideas for you to consider during day-to-day operations.

Apartment Technology

Apartment Technology is a monthly newsletter that delivers the latest trends in technology for today and tomorrow.

Apartment Advocate

This monthly publication combines all aspects of apartment industry advocacy into one go-to resource. The Apartment Advocate highlights key developments and viewpoints in industry public policy at all levels of government, and helps NAA members explore advocacy pathways.

Apartment Business Update

A quarterly newsletter covering investment trends in the apartment industry.

Connect with NAA

Connect with NAA is a monthly column from the NAA Chairman provided on the third of the month for the following month's publications.

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