Publications

Property Technology Mistakes

Apartment Technology, Operations Insights

The Five Biggest Onsite Technology Mistakes

Jared Miller has a guiding principle when it comes to rolling out onsite technology at apartment communities: It must shorten his onsite staff's "To-Do" list, not make it longer.“What you’re really trying to do is take things a...

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Apartment Technology

How Brands Fail Local Search

While major brands posted accurate listings, they failed in other key areas.In an effort to see how prepared major brands were for voice search,...

Read Moreabout How Brands Fail Local Search

Essential Smart Features

Apartment Technology, CampusConnex

These Are the Essential Smart Features

When operators choose smart-home amenities, they need to distinguish between “must-haves” and “like-to-haves.” Find out how they make those decisions.Th...

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Storage on the Ceiling

Apartment Technology

One Company’s Plan to Put Storage on the Ceiling

A Bay Area company has developed a system that stores a bed, a closet or a cabinet on the ceiling. When a resident once the furniture to descend,...

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Apartment Technology

Harnessing the Power of Smart Home Data

The benefits of smart home tech go beyond ease of use. Data it provides can help operators plan events and possible even unlock the power of...

February 6, 2019

Smart Home Data

Apartment Technology

Google and ILSs: A Powerful One-Two Punch

Apartment marketers continue to leverage powerful online tools.Apartment marketers are debating whether Google will eventually surpass ILSs in...

January 15, 2019

Google and ILSs

Apartment Technology

Using Video to Attract Prospects

When producing a video, authenticity is important. But that is not the only rule you should remember.With YouTube, social media and other outlets,...

January 16, 2019

Video marketing

Apartment Technology

Best of 2018 Apartment TECH

#1: Get Leasing With Geotargeting and Other Hot Tech As spring leasing season gets underway, apartment firms are looking for new ways...

December 26, 2018

Apartment TECH

Apartment Technology

The Future of Resident Amenities

With the evolution of technology and the demand for the latest features from residents, the apartment industry is forced to examine its offerings...

December 12, 2018

Resident Amenities

Apartment Technology

The Smart Features Renters Value Most

With many millennials willing to pay more for a smart apartment, it’s important to choose the correct product.In 2016, Wakefield Research fou...

December 12, 2018

Smart Features

Publications

units Magazine is a full-color trade publication featuring news and newsmakers in the apartment housing industry.

APTly Spoken Blog

NAA's award-winning blog showcases featured bloggers from all sectors of the apartment industry covering Economic Issues, Green Issues, Marketing, Operations and more. Several NAA staff also blog about their respective subject matter as an added benefit to the readership.

The Industry Insider

Industry Insider is a weekly newsletter where you will find a quick summary of noteworthy articles pertaining to our industry.

CampusConnex is a monthly newsletter for professionals in the student housing community and includes insights on trends, best practices, services and ideas to consider in the student housing business.

Marketing Buzz is a monthly newsletter containing trends, tips and articles on the marketing and leasing of apartment homes.

Operations Insights

Operations Insight is a monthly newsletter for professionals involved in onsite apartment operations and maintenance. This email newsletter has insights on trends, best practices, services and ideas for you to consider during day-to-day operations.

Apartment Technology

Apartment Technology is a monthly newsletter that delivers the latest trends in technology for today and tomorrow.

Apartment Advocate

This monthly publication combines all aspects of apartment industry advocacy into one go-to resource. The Apartment Advocate highlights key developments and viewpoints in industry public policy at all levels of government, and helps NAA members explore advocacy pathways.

Apartment Business Update

A quarterly newsletter covering investment trends in the apartment industry.

Connect with NAA

Connect with NAA is a monthly column from the NAA Chairman provided on the third of the month for the following month's publications.

Champion

Premier