Publications

Apartment Technology

5G and Apartments: Never Too Early to Plan

The promise of 5G inspires all kinds of possibilities, from driverless cars that can respond instantaneously to traffic changes, or even surgeons operating remotely, via a video feed and robotics, on a patient half a world away. For apartments,...

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Google Ads

Apartment Technology

How Marketers Can Gain More Insight into Visits

With Google Ads now tracking community visits, marketers can gain greater knowledge about where traffic is coming from.Apartment marketers have...

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Apartment Technology

How Brands Fail Local Search

While major brands posted accurate listings, they failed in other key areas.In an effort to see how prepared major brands were for voice search,...

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Property Technology Mistakes

Apartment Technology, Operations Insights

The Five Biggest Onsite Technology Mistakes

Jared Miller has a guiding principle when it comes to rolling out onsite technology at apartment communities: It must shorten his onsite...

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Apartment Technology

One Company’s Plan to Put Storage on the Ceiling

A Bay Area company has developed a system that stores a bed, a closet or a cabinet on the ceiling. When a resident once the furniture to descend,...

February 4, 2019

Storage on the Ceiling

Apartment Technology

App Brings New Dynamic to Resident Referrals

One company is providing an app for current residents to download and use to communicate with prospective residents.A new app is helping apartment...

February 4, 2019

Resident Referrals

Apartment Technology

Harnessing the Power of Smart Home Data

The benefits of smart home tech go beyond ease of use. Data it provides can help operators plan events and possible even unlock the power of...

February 6, 2019

Smart Home Data

Apartment Technology

Google and ILSs: A Powerful One-Two Punch

Apartment marketers continue to leverage powerful online tools.Apartment marketers are debating whether Google will eventually surpass ILSs in...

January 15, 2019

Google and ILSs

Apartment Technology

Using Video to Attract Prospects

When producing a video, authenticity is important. But that is not the only rule you should remember.With YouTube, social media and other outlets,...

January 16, 2019

Video marketing

Apartment Technology

Best of 2018 Apartment TECH

#1: Get Leasing With Geotargeting and Other Hot Tech As spring leasing season gets underway, apartment firms are looking for new ways...

December 26, 2018

Apartment TECH

Publications

units Magazine is a full-color trade publication featuring news and newsmakers in the apartment housing industry.

APTly Spoken Blog

NAA's award-winning blog showcases featured bloggers from all sectors of the apartment industry covering Economic Issues, Green Issues, Marketing, Operations and more. Several NAA staff also blog about their respective subject matter as an added benefit to the readership.

The Industry Insider

Industry Insider is a weekly newsletter where you will find a quick summary of noteworthy articles pertaining to our industry.

CampusConnex is a monthly newsletter for professionals in the student housing community and includes insights on trends, best practices, services and ideas to consider in the student housing business.

Marketing Buzz is a monthly newsletter containing trends, tips and articles on the marketing and leasing of apartment homes.

Operations Insights

Operations Insight is a monthly newsletter for professionals involved in onsite apartment operations and maintenance. This email newsletter has insights on trends, best practices, services and ideas for you to consider during day-to-day operations.

Apartment Technology

Apartment Technology is a monthly newsletter that delivers the latest trends in technology for today and tomorrow.

Apartment Advocate

This monthly publication combines all aspects of apartment industry advocacy into one go-to resource. The Apartment Advocate highlights key developments and viewpoints in industry public policy at all levels of government, and helps NAA members explore advocacy pathways.

Apartment Business Update

A quarterly newsletter covering investment trends in the apartment industry.

Connect with NAA

Connect with NAA is a monthly column from the NAA Chairman provided on the third of the month for the following month's publications.

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