MEETINGS & EVENTS

2017 Conference Schedule

Whatever your apartment housing role, our conference sessions are designed to help you learn and grow! Explore the full schedule below, or use the filters to narrow it down by session type or conference day. To see the track in which the session belongs, simply expand it using the "+" symbol. 

Tuesday, June 20

7:30AM
5:30PM
Shuttle Bus Service
8:00AM
5:00PM
Exhibitor Move-in
8:30AM
5:30AM
Committee Meetings

NAA Governance Meetings that take place all day at the Georgia World Congress Center.

Download the Full Schedule
 

11:00AM
5:00PM
NAA Attendee Registration Open
11:00AM
5:00PM
#ProtectTheLease Kiosk

One of the most important endeavors NAA has undertaken this year is an industry-wide advocacy campaign to ensure that the apartment industry has a seat at the table in the fight for sensible tax reform. Find out how the new administration and Congress’ plans for tax reform will affect your job and industry. Fashion your message in our state-of-the-art video booth and post it to Facebook. You can also instantly send your Congressman a message outlining all the reasons why apartments work. Join the movement to #ProtectTheLease during tax reform and let your voice be heard!

11:00AM
5:00PM
Exhibitor Registration
11:00AM
5:00PM
Social Hub

Let’s get social! The NAA Social Hub is your all-in-one resource center for all things social at the #NAAEDU17. From tips and tricks to grow your audience, to getting the 411 on the latest channels, NAA’s staff can help take your online presence to new heights.

1:00PM
5:00PM
NAAPAC & Silent Auction

For the third year in a row, NAAPAC will host a silent auction during the Education Conference to raise funds for the PAC as well as the Better Government Fund, NAA’s administrative fund that offsets the cost of fundraising for the PAC. This year, the auction will include signed memorabilia from various icons including sports like Michael Jordan, Peyton Manning, Nolan Ryan, Julio Jones and Dabo Swinney as well as entertainment like Led Zeppelin and Carrie Fisher. Be sure place your bid!

6:00PM
7:30PM
NAA Board of Directors Reception (Invitation Only)

Wednesday, June 21

7:30AM
7:30PM
Shuttle Bus Service
8:00AM
5:30PM
NAA Attendee Registration Open
8:00AM
9:30PM
Committee Meetings

NAA Governance Meetings that take place all day at the Georgia World Congress Center.

Download the Full Schedule
 

8:00AM
5:30PM
#ProtectTheLease Kiosk

One of the most important endeavors NAA has undertaken this year is an industry-wide advocacy campaign to ensure that the apartment industry has a seat at the table in the fight for sensible tax reform. Find out how the new administration and Congress’ plans for tax reform will affect your job and industry. Fashion your message in our state-of-the-art video booth and post it to Facebook. You can also instantly send your Congressman a message outlining all the reasons why apartments work. Join the movement to #ProtectTheLease during tax reform and let your voice be heard!

8:00AM
5:30PM
Exhibitor Registration
8:00AM
5:30PM
Social Hub

Let’s get social! The NAA Social Hub is your all-in-one resource center for all things social at the #NAAEDU17. From tips and tricks to grow your audience, to getting the 411 on the latest channels, NAA’s staff can help take your online presence to new heights.

8:00AM
5:30PM
NAAPAC & Silent Auction

For the third year in a row, NAAPAC will host a silent auction during the Education Conference to raise funds for the PAC as well as the Better Government Fund, NAA’s administrative fund that offsets the cost of fundraising for the PAC. This year, the auction will include signed memorabilia from various icons including sports like Michael Jordan, Peyton Manning, Nolan Ryan, Julio Jones and Dabo Swinney as well as entertainment like Led Zeppelin and Carrie Fisher. Be sure place your bid!

8:00AM
5:00PM
Exhibitor Move-in
9:45AM
10:45AM
Region Meetings
10:00AM
5:30PM
NAAEI's Leadership Experience Series: Powered by Dale Carnegie (Ticketed Event)

NEW FOR 2017!

Successful leaders are willing to adapt and improve team performance by sharpening their own leadership skills. By enrolling in this full-day seminar– based on Dale Carnegie’s world-class curricula and developed by apartment industry executives – you will become a leader who inspires and empowers but doesn’t dictate, creating confident, enthusiastic teams that drive net operating income.

Deep Dive: No Time to Lead! Leading your Organization through Urgency & Change

Learn how to:

  • Gain an understanding of where your team's time is spent
  • Develop the mindset to overcome your team's time management obstacles and work more efficiently
  • Identify ways to remain in the mode of leadership
  • Apply tools to plan, organize and manage your team's time
  • Delegate effectively to realign time spent on your team's goals

Registration Rate: $799  SOLD OUT

This course is offered in conjunction with the NAA Education Conference and can be selected as an additional option during the normal conference registration process. For more information, please visit naahq.org/dalecarnegie. You may also contact Kim McCrossen.

11:00AM
12:30PM
Board of Directors/Assembly of Delegates
11:00AM
4:00PM
Supplier Success Course (Ticketed Event)

The Supplier Success course offers an overview of the apartment industry and teaches methods that suppliers can use to maximize partnerships with apartment owners, apartment management companies and apartment association members.  

As a result of completing the course, you will:

  • Understand how economic conditions impact the apartment industry and affect your sales
  • Learn how property management companies measure success
  • Better utilize apartment association resources to build business AND contribute to the industry
  • Identify financial decision makers and how best to build rapport
  • Understand the business cycle and daily operations of an apartment community
  • Learn how to position your products/services to meet the goals of an apartment community

Early & Advanced Registration Rate: $99
Late Registration Rate: $115
On-Site Registration Rate: $150

This program is a component of the Certified Apartment Supplier (CAS) credential.
For more information, contact Shana Treger.

12:45PM
3:00PM
Leadership Lyceum with Lunch (Ticketed Event)
1:45PM
2:45PM
The New Five: Fair Housing Issues You Didn't Know About
Legal/Fair Housing

Room: B304

HUD, the courts and fair housing advocates have been very busy lately finding new and creative theories of fair housing liability, making the apartment industry hazardous for those not up to date. Discover best practices for avoiding liability concerning the potential risks associated with the “new five:” harassment, domestic violence, language, occupancy and criminal history. (WED-A06)

Speakers

Name: 
Terry Kitay
Job Title: 
Attorney at Law
Company: 
Law Firm of Theresa L. Kitay
Name: 
Kathelene Williams
Job Title: 
Partner
Company: 
Williams & Edelstein, P.C.
Name: 
Doug Chasick, CPM, CAPS (moderator)
Job Title: 
President
Company: 
Fair Housing Institute, Inc.
  • SPONSORS

RESOURCES

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1:45PM
2:45PM
Mentoring Millennials: Developing the Young and the Restless
Leadership

Room: B302

By 2020, Millennials will comprise 46 percent of the workforce and, by 2025, they will make up 75 percent of the workplace. Now is the time to start developing and mentoring Millennials and giving thought to succession planning. Millennials have a unique worldview, especially concerning how they define professional and personal success. Learn more about the generations present in the workplace, as well as better understand who Millennials are, what motivates them and how to develop them into your next great leaders. (WED-A04)

Speakers

Name: 
Andrea Daniels, CAM
Job Title: 
Community Manager
Company: 
Oddo Development Co, Inc
Name: 
Jordan Hovanec
Job Title: 
Director of Residential Services
Company: 
Milhaus Management
Name: 
Melissa Levesque Smith
Job Title: 
Chief Administrative Officer
Company: 
Fogelman Properties
Name: 
Jeannette Cox, CAM, CAPS (moderator)
Job Title: 
Vice President
Company: 
Oddo Development Co, Inc.
  • SPONSORS

RESOURCES

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1:45PM
2:45PM
Finding the Cure for Community: (Why) Won’t You Be My Neighbor?
Industry Trends

Room: B407

New scientific research reaffirms how deeply our relationships and ties to community are vital to our health and stability. With "neighbors" now cited as the No. 2 reason a resident opts not to renew their lease, what can you do to cultivate real "neighborhoods" in your communities that will improve both your financials and the lives of your residents? (WED-A02)

Speakers

Name: 
Rick Graf
Job Title: 
President & CEO
Company: 
Pinnacle
Name: 
Jennifer Piccotti
Job Title: 
Chief Operating Officer
Company: 
ManagInc
Name: 
Beth Tuttle
Job Title: 
Vice President of Marketing
Company: 
Lennar Multifamily
Name: 
Kiley Haught (moderator)
Job Title: 
Senior Vice President of Client Relations
Company: 
CARES
  • SPONSORS

RESOURCES

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RESOURCES

Download Presentation Slides,

RESOURCES

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1:45PM
2:45PM
The Conversion: Optimized Lead Management Strategies That Deliver
Leasing

Room: B303

Lead scoring has emerged as one of the most data-rich operational practices, changing how communities track, manage and prioritize traffic. By using a third party to score professional leasing interactions and correlate the results with the community’s lead generation and conversion data, teams are more accurately identifying which leads are most likely to convert. This insight not only allows owners and operators to gain tangible, actionable data to quickly optimize performance of a property, but it also offers innovative analytics that can be leveraged to better comprehend three pillars of lead management: Advertising sources, call centers and leasing staff effectiveness. (WED-A05)

Speakers

Name: 
Amy Barricelli
Job Title: 
Director of Residential Marketing
Company: 
The Buccini/Pollin Group
Name: 
Mary Herrold
Job Title: 
Vice President of Marketing & Business Development
Company: 
JVM Realty Corporation
Name: 
Lauren L. Curley (moderator)
Job Title: 
Chief Operating Officer
Company: 
Bonaventure Realty Group
  • SPONSORS

RESOURCES

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1:45PM
2:45PM
The Exemplary Property Manager
Operations

Room: B405

Who is the ideal property manager in high performance work settings? Responding to the critical need for highly qualified property managers in the apartment housing industry, national research was conducted to identify and rank unique competencies displayed by the quintessential employee. Gain an aptitude on data-based qualities and skills that exemplify high performing property managers in demanding work environments. (WED-A03)

Speakers

Name: 
Alexandra Jackiw, CPM, CAPS
Job Title: 
President
Company: 
Milhaus Management, LLC
Name: 
Christine Ann Jubelt, Ph.D.
Job Title: 
Co-Founder
Company: 
APM Services, LLC
  • SPONSORS

RESOURCES

Download Presentation Slides,

RESOURCES

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1:45PM
2:45PM
Fast Fixes for Slow Markets
Marketing

Room: B406

From a slowing economy to explosive new construction, the time for top sales and marketing tactics for maintaining visibility and competitiveness has arrived. It's been a few years since most markets experienced declining demand and rents, so it’s time to brush up on the premier strategies for controlling concessions, outperforming price benchmarks and netting the lion’s share of traffic and leases. (WED-A01)

Speakers

Name: 
Kate Good
Job Title: 
Partner, Senior Vice President of Development & Operations
Company: 
Hunington Residential, Inc. & Apartment All-Stars
  • SPONSORS

RESOURCES

Download Presentation Slides
2:00PM
3:00PM
Conference Welcome and NEXT GEN Q&A

Room: B308, Level 3

NAA members seeking an outlet for their talent will enjoy this all-encompassing overview of how to get more involved with NAA. The session offers an overview of the NAA NEXT GEN Committee, examination of NAA volunteer opportunities and advice for those seeking to maximize their membership by leveraging their skills to fill critical volunteer positions on NAA Committees.

3:00PM
4:15PM
Living Room Learning Education Session

Room: Thomas Murphy Ballroom

Grab a seat and get ready to learn at this conference launching event that features an eclectic array of topics from passionate industry players. Each apartment housing geek, technician or innovator hops up on the soapbox, armed with 20 slides that advance automatically every 20 seconds, getting to the point fast! Join us for some humor, entertainment and passionate storytelling. The presentations include:

  • Achieving Big Results with Tiny Apartment Homes (Rebekah Fischer)
  • Confidence is Sexy in Sales (Lori Snider)
  • How Community Service is a Win/Win (David Roodberg)
  • Lessons in Excellence from Your Maintenance Team for the Entire Company (Mary Gwyn)
  • Wake Me Up When Training is Over (Shawn Reynolds)
  • Radical Feedback: How to Give Feedback That Changes Behavior Immediately (Bill Nye)
  • The Loss of the Boss and the Love of the Leader (Leah Brewer)
  • The Truth About Elearning: Five Myths Debunked (Maria Bailey)
  • Why Are We Destroying Motivation at Work? (Jackie Ramstedt)

Speakers

Name: 
Maria Bailey, ARM
Job Title: 
Education & Development Director
Company: 
Berkshire Communities
Name: 
Leah Brewer, NALP, CAM
Job Title: 
Leasing Queen
Company: 
Full House Marketing, Inc.
Name: 
Rebekah Fischer
Job Title: 
Portfolio Manager
Company: 
Cardinal Group Management
Name: 
Mary Gwyn, CPM
Job Title: 
Chief Innovator
Company: 
Apartment Dynamics
Name: 
Bill Nye
Job Title: 
Vice President of Operations
Company: 
Berger Rental Communities
Name: 
Jackie Ramstedt, CAM, CAPS, CAS
Job Title: 
Principal, National Speaker, Performance Coach, Chief Motivational Officer
Company: 
Ramstedt Enterprises, Inc.
Name: 
Shawn Reynolds
Job Title: 
Director of Training
Company: 
Morgan Communities
Name: 
David Roodberg
Job Title: 
CEO & President
Company: 
Horning Brothers
Name: 
Lori Snider
Job Title: 
Director of Education & Team Experience
Company: 
RedPeak
Name: 
Steve Wunch (moderator)
Job Title: 
Senior Director of Education & Training
Company: 
Echelon Property Group
  • SPONSORS

RESOURCES

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4:30PM
5:30PM
The Power of Marketing

Room: Thomas Murphy Ballroom

Dawn Hudson, the chief marketing officer of the NFL and the former president and CEO of Pepsi-Cola North America, is arguably the most important female marketer in sports. A veteran marketing and advertising executive, she has more than 20 years of strategic brand-building experience behind some of the world’s best-known brands. Listed as one of Fortune’s “50 Most Powerful Women in Business,” Hudson is an expert on marketing, business, innovation, and branding.

Speakers

Name: 
Dawn Hudson
Job Title: 
Chief Marketing Officer
Company: 
NFL
  • SPONSORS

5:30PM
7:30PM
NAA Executive Forum Reception (Invitation Only)
5:30PM
6:30PM
Conference Welcome Reception

Kick of your conference right at this networking reception that provides you with the opportunity to ease into the week and meet fellow attendees that you will see throughout the conference.

Thursday, June 22

6:30AM
11:00PM
Shuttle Bus Service
6:30AM
6:45PM
Shuttle Bus Service
7:00AM
6:00PM
Social Hub
Let’s get social! The NAA Social Hub is your all-in-one resource center for all things social at the #NAAEDU17. From tips and tricks to grow your audience, to getting the 411 on the latest channels, NAA’s staff can help take your online presence to new heights.
7:00AM
6:00PM
NAAEI/REWIND Lounge
7:00AM
6:00PM
NAA Attendee Registration Open
7:00AM
6:00PM
NAAPAC & Silent Auction

For the third year in a row, NAAPAC will host a silent auction during the Education Conference to raise funds for the PAC as well as the Better Government Fund, NAA’s administrative fund that offsets the cost of fundraising for the PAC. This year, the auction will include signed memorabilia from various icons including sports like Michael Jordan, Peyton Manning, Nolan Ryan, Julio Jones and Dabo Swinney as well as entertainment like Led Zeppelin and Carrie Fisher. Be sure place your bid!

7:00AM
6:00PM
#ProtectTheLease Kiosk

One of the most important endeavors NAA has undertaken this year is an industry-wide advocacy campaign to ensure that the apartment industry has a seat at the table in the fight for sensible tax reform. Find out how the new administration and Congress’ plans for tax reform will affect your job and industry. Fashion your message in our state-of-the-art video booth and post it to Facebook. You can also instantly send your Congressman a message outlining all the reasons why apartments work. Join the movement to #ProtectTheLease during tax reform and let your voice be heard!

7:30AM
6:15PM
Exhibitor Registration Open
7:30AM
12:00PM
Exhibitor Move-in
8:00AM
9:00AM
NAA Newcomer Breakfast (Ticketed Event)

Join fellow first-time NAA attendees in an informal setting to network and navigate the conference agenda.

8:45AM
9:45AM
Advanced Turnaround Strategies: Cures for Underperforming Properties
Operations

Room: B406

Turning around a troubled or underperforming property ranks among the greatest property management challenges, and, while there is no one-size-fits-all repositioning strategy, there do exist time-honored techniques for maximizing time and investment dollars. Repositioning is more than just renovation: Other facets to address include changing operations, identifying potential value in an asset, increasing a community’s emotional appeal and delivering the amenities and service residents want—on any budget. (THU-A04)

Speakers

Name: 
Doug Linneman
Job Title: 
Vice President
Company: 
Kenco Apartment Communities
Name: 
Brent Sobol
Job Title: 
President
Company: 
Legacy Community Housing
Name: 
Dan Lieberman (moderator)
Job Title: 
President
Company: 
Milestone Properties, Inc.
  • SPONSORS

RESOURCES

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8:45AM
9:45AM
The Power of Persuasion: Improving Your Personal Influence
Leasing

Room: B308 - B309

What makes prospects say “Yes?” Although price and location definitely factor into their decision, to consistently perform in a competitive market, today's leasing professionals must master the art of persuasive selling to keep their properties fully occupied. Therefore, it becomes paramount to refine one’s ability to ethically persuade a customer through tried-and-true methods such as reciprocity, rejection-retreat, the consistency principle and more. (THU-A02)

Speakers

Name: 
Lisa Trosien
Job Title: 
President
Company: 
ApartmentExpert.com
  • SPONSORS

RESOURCES

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8:45AM
9:45AM
Ditching the Clipboards: Facilities Management in the Digital Age
Maintenance

Room: B305

So long paper and pencil! With new tools and software available from an increasing number of service partners, facilities management is jumping headfirst into the digital age. Modernize your community and it’s processes by implementing technology to achieve top-tier customer service, better maintain your property and improve staff efficiency. (THU-A09)

Speakers

Name: 
Terry Danner
Job Title: 
CEO
Company: 
SightPlan
Name: 
Chase Harrington
Job Title: 
Chief Operating Officer
Company: 
Entrata
Name: 
Matthew Kelly
Job Title: 
Vice President of Facilities & Project Management
Company: 
Campus Apartments
Name: 
Raymond van Beveren (moderator)
Job Title: 
Senior Vice President, Construction & Facilities Services
Company: 
Pinnacle
  • SPONSORS

RESOURCES

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8:45AM
9:45AM
Independent Rental Owners: Six Effective Ways to Maximize Income
Independent Rental Owners

Room: B303

Formulating a winning strategy to maximize ROI doesn’t require reinventing the wheel: IROs shouldn’t miss these quick, inexpensive, easy and efficient ways to increase both rent and ancillary income. From effective upgrades to services your residents are willing to pay more for in the current market, experienced and seasoned industry veterans are prepared to share. (THU-A07)

Speakers

Name: 
Victoria Cowart, CPM, CAPS Candidate
Job Title: 
Vice President of Property Management
Company: 
Darby Development Co.
Name: 
Julia Emerson, MSC, MBA
Job Title: 
Director
Company: 
Hillcroft Group LLC
Name: 
Steve Ross
Job Title: 
Vice President
Company: 
Bob Ross Realty
Name: 
Jerry Winograd
Job Title: 
President
Company: 
Judwin Realty Group
Name: 
Mark Hurley (moderator)
Job Title: 
President
Company: 
Highland Commercial Properties, Inc.
  • SPONSORS

RESOURCES

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8:45AM
9:45AM
Marketing Maneuvers: Data in the Driver’s Seat
Marketing

Room: B407

Smart marketing requires good data and an ability to look beyond generic strategies. For example, lead attribution and cost-per-lease can leverage additional, accessible business intelligence to refine methods and target the right type of leads while gaining efficiencies and cutting costs. Identify, understand and fix site problems to maximize revenue by bringing together a complete picture of spend and returns, revenue management and intelligence insights. (THU-A05)

Speakers

Name: 
Diana Norbury
Job Title: 
Vice President of Multifamily Operations
Company: 
Pillar Properties
Name: 
Candace Weaver
Job Title: 
Director of Marketing
Company: 
Bell Partners Inc.
Name: 
Dharmendra Sawh (moderator)
Job Title: 
Industry Principal, Revenue Management
Company: 
Yardi
  • SPONSORS

RESOURCES

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8:45AM
9:44AM
Growing Your Own: Lessons in Organic Talent Development
Leadership

Room: B401/402

A lack of available talent—39 percent of executives say they are “barely able” or “unable” to find talent, according to Deloitte—coupled with rising employee turnover has created a brave new world of talent acquisition and development. In light of current trends, cultivating an organically rich environment for talent development becomes paramount as the War for Talent heats up, evidenced by higher measures of resident satisfaction, employee tenure and organizational performance. (THU-A03)

Speakers

Name: 
Virginia Love
Job Title: 
Vice President, Leasing & Marketing
Company: 
Waterton
Name: 
Virginia Means, SHRM-SCP, SPHR
Job Title: 
Senior Vice President of Human Resources
Company: 
Post Properties
Name: 
Jennifer Staciokas
Job Title: 
Senior Vice President of Marketing & Training
Company: 
Pinnacle
Name: 
Debbie Phillips, Ph.D., CPM® (moderator)
Job Title: 
Principal
Company: 
The Quadrillion
  • SPONSORS

RESOURCES

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8:45AM
9:45AM
Return on Energy: Every Drop Counts — Water Conservation in Your Community
Return on Energy

Room: B302

Owners and managers take note: Residents are becoming increasingly savvy about monthly expenses—including water costs—as water prices increase nationwide amid an ever more complicated state regulatory landscape. Create a water conservation program that engages both residents and the maintenance staff with best practices that yield big results. (THU-A10)

Speakers

Name: 
Dennis Carapezza
Job Title: 
Senior Vice President, Global Sales
Company: 
H2O Degree
Name: 
Marc Treitler
Job Title: 
Partner, General Counsel
Company: 
Conservice Utility Management & Billing
Name: 
Scott Wilkerson
Job Title: 
Chief Investment Officer
Company: 
Ginkgo Residential, LLC
Name: 
Michael Zatz
Job Title: 
Manager, ENERGY STAR Commercial Buildings
Company: 
U.S. Environmental Protection Agency
  • SPONSORS

RESOURCES

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8:45AM
9:45AM
Supplier Skills: Road Warrior Wins
Supplier Skills

Room: B304

If airports, hotels and rental cars are part of your daily routine, then you are a road warrior! Staying in touch and maintaining productivity on the road can be tough, but it doesn’t have to be. Ahead are the tools and strategies to foster a more productive, better manager of time—and maybe even bring a little fun to your weekly journeys. (THU-A08)

Speakers

Name: 
Russ Webb
Job Title: 
Vice President
Company: 
Atlanta & Georgia Apartment Associations
  • SPONSORS

RESOURCES

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8:45AM
9:45AM
Viral Business: Inspiring Customer Loyalty

Room: B312 - B314

Why have thousands of customers from around the world chosen to get the Johnny Cupcakes logos tattooed on their bodies? And how does Johnny get hundreds of people to camp outside his fake bakeries? Over the past decade, Johnny Cupcakes, founded by Johnny Earle, has grown to a multi-million dollar, highly exclusive t-shirt brand driven by a community of world-wide collectors. Johnny shares his story of how he took his t-shirt brand from the trunk of his rusty car at age 19, with a learning disability, to some of the world’s most sought after retail locations.

Speakers

Name: 
Johnny Earle
Job Title: 
Founder
Company: 
Johnny Cupcakes
8:45AM
9:45AM
Opening Doors: The Key to Understanding Permanent Supportive Housing
Affordable Housing

Room: B405

Chronic homelessness is an oft-neglected, difficult-to-address issue, but there are industry professionals focused on the long-term solutions. It’s not just those in need—the community at-large benefits when affordable housing is combined with supportive services to create permanent supportive housing—a leading intervention for reducing chronic homelessness in our communities.  (THU-A06)

Speakers

Name: 
Mike Clark
Job Title: 
Principal & Owner
Company: 
Alpha-Barnes Real Estate Services, LLC
Name: 
Tom Gallagher
Job Title: 
Principal
Company: 
E&G Group
Name: 
Jacquie Hoffman
Job Title: 
Regional Vice President of Property Operations
Company: 
Mercy Housing
Name: 
Lori Trainer, CAM, CAPS (moderator)
Job Title: 
Transitions and Acquisitions Specialist
Company: 
Pinnacle
  • SPONSORS

RESOURCES

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10:00AM
11:00AM
Achieving Business Success in Male-Dominated Industries

Room: B312 - B314

Manjit Minhas is an entrepreneur and judge on CBC's Dragons' Den who shares business lessons with equal parts force and finesse. Minhas runs a $155 million brewery—the 10th largest worldwide—that she helped build from scratch. Her unprecedented success demolished stereotypes, surprised her competitors, and cleared a path for entrepreneurs of every age and gender.

Speakers

Name: 
Manjit Minhas
Job Title: 
Entrepreneur
10:00AM
11:00AM
Ahead of the Curve: Exceeding Expecations with Innovative Communities
Industry Trends

Room: B308 - B309

No matter the age of your community, there are always opportunities to update and/or create things that attract today's apartment resident. Whether you’re in the process of designing new apartments, adding value to an existing portfolio or just looking to add a little spice to your community, turn to these budget-friendly ideas and resources for amenities and updates to stay competitive in your market. (THU-B02)

Speakers

Name: 
Kate Good
Job Title: 
Partner, Senior Vice President of Development & Operations
Company: 
Hunington Residential, Inc. & Apartment All-Stars
Name: 
Sanford P. Steinberg, AIA, CGP
Job Title: 
Principal Architect
Company: 
Steinberg Design Collaborative
  • SPONSORS

RESOURCES

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10:00AM
11:00AM
Seeking Professional Help: Maintenance Wanted!
Maintenance

Room: B305

The increasing amount of resident interactions being conducted online and on-the-go places responsibility for a hefty number of resident retention duties on positions in which many communities experience a high turnover rate: The maintenance department. Decrease technician turnover by exploring common challenges and better understanding the methods to effectively qualify candidates to ensure an ideal fit for the community.  (THU-B09)

Speakers

Name: 
Paul Rhodes, CAMT, CAPS
Job Title: 
National Maintenance & Safety Instructor
Company: 
NAAEI
Name: 
Raymond van Beveren
Job Title: 
Senior Vice President of Construction & Facilities Services
Company: 
Pinnacle
  • SPONSORS

RESOURCES

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10:00AM
11:00AM
Hedged Bets and Unnecessary Risk: Independent Rental Owners’ Roundtable
Independent Rental Owners

Room: B303

Small business owners can sometimes struggle to fully understand the various ways financing can positively affect the bottom line and how insurance can effectively mitigate risk. Thankfully, small owners are armed with inside knowledge on a variety of financing options and methods for effective investment protection through proper insurance coverage. (THU-B07)

Speakers

Name: 
John Boriak, CAM, IROP
Job Title: 
Owner
Company: 
Veritas Equity Management
Name: 
Lonnie Derden
Job Title: 
Owner
Company: 
Enterprise Risk Control
Name: 
Linda Morris, ARM
Job Title: 
Owner
Company: 
Cambridge Management Group
Name: 
John Ridgway, CPM (moderator)
Job Title: 
Owner
Company: 
Celtic Realty Advisors, LLC
  • SPONSORS

RESOURCES

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10:00AM
11:00AM
Ancillary Income: The Good, The Bad and The Ugly
Operations

Room: B407

Fees: As customers, we can’t stand them and as operators, we relabel them “ancillary income.” Regardless of perspective, there are good and bad fees that can make a significant difference in sustaining rent revenue and growing NOI. Owners and operators could potentially be losing $1.2 million annually by waiving late fees. In light of research finding that fees were only charged 19.4 percent of the time a rent check bounced, this underscores the need even further to stay on the positive side of the fine line between positive fees that boost NOI and negative fees that can erode a resident base.  (THU-B05)

Speakers

Name: 
Chase Harrington
Job Title: 
Chief Operating Officer
Company: 
Entrata
Name: 
Kellie Hughes
Job Title: 
Vice President of Operations
Company: 
Mill Creek
Name: 
Robert Speck
Job Title: 
Director of Performance Management
Company: 
Bonaventure Realty Group
Name: 
Gunti Weissenberger
Job Title: 
President
Company: 
The Westover Companies
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10:00AM
11:00AM
Work-Life Balance: Can You Really Have It All?
Leadership

Room: B401/402

They’re not just an urban legend: Accomplished leaders who managed and grew their careers amid changing work environments actually exist. Successful industry veterans are prepared to help you establish work-life balance while finding a voice in the boardroom, learning to be a proactive networker while creating and mentoring teams.  (THU-B03)

 

Speakers

Name: 
Stephanie Brock
Job Title: 
President
Company: 
U.S. Residential
Name: 
Pat Hutchison, CPM, CAPS
Job Title: 
President
Company: 
Mission Rock Residential
Name: 
Julie Smith
Job Title: 
Chief Administration Officer
Company: 
Bozzuto
Name: 
Christina Steeg (moderator)
Job Title: 
Senior Vice President Marketing & Training
Company: 
Simpson Property Group-Simpson Housing
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10:00AM
11:00AM
Return On Energy: Sustainable Case Studies for Catching Up
Return on Energy

Room: B302

Grasp a sound business case for sustainability by examining financial savings yielded by differed and future maintenance strategies. Get started fast with plans to catch up the low-hanging fruit and develop future strategies for attending to an overall change in energy-efficiency culture.  (THU-B10)

Speakers

Name: 
Martin Levkus
Job Title: 
Regional Director, Yardi Energy
Company: 
Yardi Systems, Inc.
Name: 
Tom Turnbull
Job Title: 
Senior Engineer
Company: 
JDM Associates
Name: 
Erin Hatcher, LEED (moderator)
Job Title: 
Sustainability Manager & Development Associate
Company: 
AMLI
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10:00AM
11:00AM
Supplier Skills: Maximizing Selling Moments
Supplier Skills

Room: B304

Advances in technology have completely changed the sales process, and close examination reveals the extent to which certain “human” skills have fallen by the wayside. The path to success first requires professionals to get reacquainted with the key skills to enable effective communication with decision-makers who are smarter, do not want to be sold, listen less and lack focus. Advancing the selling process in this brave new world requires practical skills, techniques and a fresh perspective.  (THU-B08)

Speakers

Name: 
David Szen
Job Title: 
Transformational Sales Trainer & Principal Consultant
Company: 
Symmetrics Group
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10:00AM
11:00PM
Dealings with HUD: Successfully Navigating Muddy Waters
Affordable Housing

Room: B405

HUD's constant releases of memos and opinions can certainly muddy the waters, exacerbated by the ever present confusion of the implications of disparate impact. Secure protection from unwanted lawsuits with criminal history guidance, expert clarification of recent HUD rulings, including special protections for survivors of domestic violence, and other uncertainty surrounding the government agency.  (THU-B06)

Speakers

Name: 
Greg Brown
Job Title: 
Senior Vice President of Government Affairs
Company: 
National Apartment Association
Name: 
John McDermott, PLLC
Job Title: 
General Counsel
Company: 
National Apartment Association
Name: 
Jeanne McGlynn Delgado
Job Title: 
Vice President of Government Affairs
Company: 
American Seniors Housing Association
Name: 
Lori Trainer
Job Title: 
Transitions and Acquisitions Specialist
Company: 
Pinnacle
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10:00AM
11:00AM
Apartment e-Commerce: Traditional Methods for Online Leasing
Marketing

Room: B406

Applying tried-and-true sales and customer service techniques to the virtual leasing arena—website, email, social and more—generates greater synergy between online and offline marketing and allows for a consistent message that methodically moves prospective residents through the apartment shopping process. Get armed with best practices for getting both virtual and real-world sales offices converting leads and achieve smarter, more effective ways to communicate with residents at every stage of their apartment search. (THU-B04)

Speakers

Name: 
Chris Beckwith
Job Title: 
Vice President of Marketing
Company: 
The Franklin Johnston Group
Name: 
Eric Clark
Job Title: 
Director of Marketing
Company: 
Greystar
Name: 
Madeline Coite, NALP
Job Title: 
Content Manager
Company: 
WC Smith
Name: 
Mike Whaling (moderator)
Job Title: 
President
Company: 
30 Lines
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11:15AM
12:15PM
Body Language Confidential
Leadership

Room: B308 - B309

Secrets are hiding in plain sight, and tactics for discerning the hidden meaning in body language can help apartment professionals get to “Yes!” more often during interviews, leasing and negotiations. Laugh, learn and win prizes in this gameshow-style event. The grand prize: Walk away with the skillset required to read body language, get people to like you and buy into your ideas, understand the hidden message in a handshake and strategies for lie detection. (THU-C02)

Speakers

Name: 
Traci Brown
Job Title: 
Body Language Expert & Keynote Speaker
Company: 
Traci Brown, Inc.
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11:15AM
12:15PM
Round and Round with HVAC
Maintenance

Room: B305

Trying to navigate a way through the varying questions surrounding Air Conditioning and the related regulations is a challenge. Who is involved? What are the options? When will the decisions get easier? Where can I find answers? Why does the price continue to go up? How can I keep my equipment lasting longer? Join a Maintenance Director, and two leading HVAC Manufacturers in a discussion moderated by a technician as we try and answer these questions and more… (THU-C09)

Speakers

Name: 
Brandon Franks
Job Title: 
Director National Accounts
Company: 
Goodman Manufacturing Company, L.P.
Name: 
David Jolley
Job Title: 
National Maintenance Director
Company: 
Pinnacle
Name: 
Renae Turnbaugh
Job Title: 
Multifamily National Account Manager
Company: 
United Technologies - Carrier
Name: 
Paul Rhodes, CAMT, CAPS (moderator)
Job Title: 
National Maintenance & Safety Instructor
Company: 
NAAEI
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11:15AM
12:15PM
Fair Housing Concerns for Independent Rental Owners
Independent Rental Owners

Room: B303

Calling all independent rental owners: Prepare for a deep dive into trending fair housing issues affecting the industry, including reasonable accommodation requests for emotional support animals, occupancy standards and criminal record screening. Come for the networking with peers on all the issues and stay for an extensive presentation of all the resources NAA has to help face any challenge.  (THU-C07)

Speakers

Name: 
Mark Hurley
Job Title: 
President
Company: 
Highland Commercial Properties, Inc.
Name: 
Lauren Kelly
Job Title: 
Director of National Lease Program
Company: 
National Apartment Association
Name: 
Nicole Upano (moderator)
Job Title: 
Manager of Government Affairs
Company: 
National Apartment Association
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11:15AM
12:15PM
You Had Me at Hello: Extraordinary Employee Onboarding & Engagement
Human Resources

Room: B407

What if your new hires fell head-over-heels in love with your company before their first interview? Think how much easier life would be—and how much more profitable your organization could be—if you could close the revolving door on employee churn. Up for examination are winning ideas for recruitment, orientation and onboarding from within and outside the industry to pump up the passion in your newest team members—so they stick around. (THU-C05)

Speakers

Name: 
Tammy Chivers Baker
Job Title: 
Customer Experience Sales Strategist
Company: 
Ellis Partners in Management Solutions
Name: 
Kara M. Rice
Job Title: 
Owner
Company: 
Experiment Learning & Talent Development
Name: 
Lori Snider
Job Title: 
Director, Education & Team Experience
Company: 
RedPeak
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11:15AM
12:15PM
Design Thinking at Work
How to Cultivate Creativity and Entrepreneurship

Room: B312 - B314

Sarah Prevette is a rising young entrepreneur and innovative business leader. She's founded multiple successful start-ups and now wants to use her knowledge to empower the next generation of creators with the Future Design School. She speaks on the subject of engineering creativity and innovation in a workplace culture, and is one of the hosts of a new reality show about helping new entrepreneurs on Oxygen called Quit Your Day Job. Easily one of the most charming and likeable people you'll ever meet, Sarah talks about borrowing ideas from the world of design and some of the most successful entrepreneurs of the last decade to find success.
 

Speakers

Name: 
Sarah Prevette
Job Title: 
Reality TV Show Host
11:15AM
12:15PM
Revenue Optimization: The Five Archetypes of Pricing
Technology

Room: B302

Are you a “Balanced Pricer” or an “Occupancy Defender?” These are just two of the five archetypal personas seeking to optimize revenue regardless of market. As new developments come to market, shifting the supply and demand curve, a comprehensive study of pricing reveals five archetypal strategies for preparing for and managing changes to demand. Best practices reveal how to handle pricing in a softening market, proving once again revenue management isn’t a one-size-fits-all strategy. (THU-C10)

Speakers

Name: 
Daniel Amaral
Job Title: 
Senior Director, Revenue Management
Company: 
Irvine Company Apartment Communities
Name: 
Donna Summers, CPM
Job Title: 
Senior Vice President
Company: 
Gables Residential
Name: 
Zhen yu Ou
Job Title: 
Director of Revenue Management
Company: 
GID/Windsor
Name: 
Warren Davis (moderator)
Job Title: 
Senior Vice President of Revenue Management
Company: 
MAA
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11:15AM
12:15PM
On Your Best Behavior: User Behavior Testing and Optimized Website Conversion
Marketing

Room: B304

Web traffic conversions depend on a great user experience, which itself depends on access to and an understanding of actual user behavior. Go well beyond Google Analytics into new technologies for knowing exactly what prospective customers do on websites and what to do about it. From heat mapping to mouse clicks and time analytics, learn from insightful web visit recordings and firsthand examples from leading apartment management companies to discover how to optimize websites for both improving customer experience and driving more leads and leases. (THU-C08)

Speakers

Name: 
Alex McGhee
Job Title: 
Digital Marketing Manager
Company: 
Pinnacle
Name: 
Kelley Shannon
Job Title: 
Vice President, Consumer Marketing
Company: 
The Bozzuto Group
Name: 
Tudor Manole (moderator)
Job Title: 
Project Manager, Development
Company: 
Yardi Systems
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11:15AM
12:15PM
Affordable Housing: Key Federal Legislative-Regulatory Issues to Keep You Up at Night
Affordable Housing

Room: B405

The world of affordable apartment housing is not only highly regulated by three federal agencies, but also highly dependent on the ability of Congress to pass timely and sufficient annual funding bills. There is no better time than the present to get a handle on the real-world effects of key current federal legislative and regulatory issues facing providers of affordable apartment housing participating in HUD, rural housing and Housing Credit programs. (THU-C06)

Speakers

Name: 
Kristina Cook, CAE
Job Title: 
Executive Director
Company: 
National Affordable Housing Management Association (NAHMA)
Name: 
Larry Keys
Job Title: 
Director of Government Affairs
Company: 
National Affordable Housing Management Association (NAHMA)
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11:15AM
12:15PM
Carving a Competitive Edge with New Trends and Design
Industry Trends

Room: B401/402

Making capital investments to your communities is all the more easy and profitable when you have your finger on the pulse of current design trends. Maximize your return on investment by understanding what appeals most to demographic segments like Baby Boomers or Millennials, and tailor your upgrades to entice new residents and increase retention rates. Carve a competitive edge in your market with quick and inexpensive updates that quickly modernize a space and fit a wide range of budgets. (THU-C03)

Speakers

Name: 
Liz Ballard
Job Title: 
Manager of Trends & Design
Company: 
The Home Depot
Name: 
Sarah H. Fishburne
Job Title: 
Director of Trends & Design
Company: 
The Home Depot
  • SPONSORS

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11:15AM
12:15PM
Everyone Can Be a Geek: Tech Tips, Tools and Tricks
Technology

Room: B406

Technology tools are great… when they work! With so many gadgets, apps and online resources available, how does one determine which tools make life easier and more productive? Familiarize yourself with the apps that help streamline workflow and discover some tech tools you never knew existed.  (THU-C04)

Speakers

Name: 
Russ Webb
Job Title: 
Vice President
Company: 
Atlanta & Georgia Apartment Associations
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12:45PM
2:15PM
Opening General Session: Michael Phelps

Phelps is the most decorated swimmer in history, capturing a total of 28 medals--including a record-setting 23 gold medals--during the course of his career. He has also established the Michael Phelps Foundation, launched his owned competitive swimwear brand and published two autobiographies and a children's book! With his reputation for steely calm, laser focus and racing toward his dreams, Phelps will truly inspire and impress!

Speakers

Name: 
Michael Phelps
Job Title: 
Swimming Legend, Entrepreneur & Author
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2:15PM
6:15PM
NAA Exposition Grand Opening

Explore the NAA Exposition and meet with more than 465 exhibiting companies that offer industry products and services to help make your job easier. From live demonstrations to interactive exhibits to one-on-one meetings, you’ll return to your office armed with the information you need to take your organization to the next level.

2:45PM
3:15PM
Electric Vehicle Charging: An Appealing New Amenity that Attracts Residents

Presented by: ChargePoint
Stage 2, Exposition Floor, Booth #1351

2:45PM
3:15PM
How to Fight Back Against Facebook Algorithms with Social Ads

Presented by: Modern Message
Stage 1, Exposition Floor, Booth #851

2:45PM
3:15PM
Avoid the Tower of Boxes! Explore Package Management Innovations

Presented by: Package Concierge 
Stage 3, Exposition Floor, Booth #1751

3:45PM
4:15PM
Color Inspiration, Exploration and Trends for Multi-Family Properties

Presented by: Sherwin-Williams
Stage 3, Exposition Floor, Booth #1751

3:45PM
4:15PM
Reduce Tenant Turnover by Creating Smarter Spaces

Presented by: Easy Track Closet Systems (The Stow Company)
Stage 2, Exposition Floor, Booth #1351

3:45PM
4:15PM
Ask Our Market Research Experts

Presented by: RealPage, Inc
Stage 1, Exposition Floor, Booth #851

4:45PM
5:15PM
Reshaping Multifamily with Ductless HVAC

Presented by: Carrier-UTC 
Stage 2, Exposition Floor, Booth #1351

4:45PM
5:15PM
Capture the Lease: Tech Tools to Streamline and Simplify Leasing

Presented by: Rent Manager
Stage 1, Exposition Floor, Booth #851

4:45PM
5:15PM
The Do’s and Don’ts of Texting Your Residents: Does it Actually Work?

Presented by: TextByChoice
Stage 3, Exposition Floor, Booth #1751

7:00PM
10:00PM
NAA Thursday Night Party

Experience the industry’s biggest party of the year! Enjoy three hours of open bar, a grand offering of delicious food, live entertainment and networking. Our signature bash will feature a sampling of Atlanta’s cuisine, entertainment and culture.

Friday, June 23

6:30AM
5:00PM
Shuttle Bus Service
7:00AM
5:00PM
NAA Attendee Registration Open
8:00AM
3:00PM
NAAPAC & Silent Auction

For the third year in a row, NAAPAC will host a silent auction during the Education Conference to raise funds for the PAC as well as the Better Government Fund, NAA’s administrative fund that offsets the cost of fundraising for the PAC. This year, the auction will include signed memorabilia from various icons including sports like Michael Jordan, Peyton Manning, Nolan Ryan, Julio Jones and Dabo Swinney as well as entertainment like Led Zeppelin and Carrie Fisher. Be sure place your bid!

8:00AM
3:00PM
#ProtectTheLease Kiosk

One of the most important endeavors NAA has undertaken this year is an industry-wide advocacy campaign to ensure that the apartment industry has a seat at the table in the fight for sensible tax reform. Find out how the new administration and Congress’ plans for tax reform will affect your job and industry. Fashion your message in our state-of-the-art video booth and post it to Facebook. You can also instantly send your Congressman a message outlining all the reasons why apartments work. Join the movement to #ProtectTheLease during tax reform and let your voice be heard!

8:00AM
5:00PM
Social Hub

Let’s get social! The NAA Social Hub is your all-in-one resource center for all things social at the #NAAEDU17. From tips and tricks to grow your audience, to getting the 411 on the latest channels, NAA’s staff can help take your online presence to new heights.

8:00AM
5:00PM
NAAEI/REWIND Lounge
8:00AM
2:45PM
Exhibitor Registration Open
9:00AM
10:00AM
Prospects and Online Reviews: May the Force Be with You
Marketing

Room: B407

Recent, leading-edge research seeks to understand how prospective residents navigate the online apartment search, what information influences them and how you can leverage that insight. Because research consistently indicates that a significant number of prospects turn to ratings and reviews at the beginning of their apartment search, understanding the mechanics of how these websites function as well as best practices for using them is critical to guide a prospective resident to your community, and, ultimately, drive lease-ups. (FRI-A05)

Speakers

Name: 
Kathy Hernandez
Job Title: 
Director of Strategic Marketing
Company: 
Camden Property Trust
Name: 
Ian Mattingly, CPM
Job Title: 
President
Company: 
LumaCorp Inc.
Name: 
Jackie Rhone, CPM, CAPS
Job Title: 
Executive Director of Real Estate, AMO
Company: 
Greystar
Name: 
Joseph Batdorf (moderator)
Job Title: 
President
Company: 
J Turner Research
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9:00AM
9:00AM
CEOs on CSR
Executive

Room: B401/402

Two of the core issues for Corporate Social Responsibility (CSR) today focus on homelessness and hunger in America. In 2015, more than 575,000 people experienced homelessness, and sadly, the number of people suffering from lack of food is much, much larger. For example, twenty-one million children in the U.S. alone receive free or reduced-price lunch. Gain a practical execution strategy from authentic, transparent CEOs to take back to your community to create sustainable public-private partnerships. (FRI-A03)

Speakers

Name: 
Rick Graf
Job Title: 
President & CEO
Company: 
Pinnacle
Name: 
Mitch Harrison
Job Title: 
CEO
Company: 
First Communities
Name: 
Chuck V. Sheldon, MBA, CCIM, CPM®
Job Title: 
President/Qualifying Broker
Company: 
T and C Management, LLC
Name: 
Debbie Phillips, CPM (moderator)
Job Title: 
Principal
Company: 
The Quadrillion
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9:00AM
10:00AM
Return On Energy: Green Certifications for Your Business & Community
Return on Energy

Room: B302

There are many building certifications, from LEED to Energy Star to the Green Building Standard, but what’s the difference? Professionals whose portfolios contain communities bestowed with sustainability certifications outline strategies for identifying the option best suited for property and budget.  (FRI-A10)

Speakers

Name: 
Lisa Stephens, LEED
Job Title: 
Regional Vice President
Name: 
Peter Zadoretzky
Job Title: 
Director of Sustainability
Company: 
Bozzuto Management Company
Name: 
Kelly Vickers (moderator)
Job Title: 
Vice President of Corporate Social Responsibility
Company: 
Alliance Residential Company
  • SPONSORS

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9:00AM
10:00AM
Apartment All-Stars Leasing Spectacular
Leasing

Room: B312 - B314

The Apartment All-Stars return for another unparalleled overview of the best leasing techniques, fresh ideas and innovative strategies to use to remain competitive in the most challenging market conditions. Year after year, the energy, attitude and education leave you motivated to get back to the office and break all leasing records! (FRI-A01)

Speakers

Name: 
Toni Blake
Job Title: 
President
Company: 
TotallyToni.com
Name: 
Jackie Ramstedt, CAM, CAPS, CAS
Job Title: 
Principal, National Speaker, Performance Coach, Chief Motivational Officer
Company: 
Ramstedt Enterprises, Inc.
Name: 
Lisa Trosien
Job Title: 
President
Company: 
ApartmentExpert.com
  • SPONSORS

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9:00AM
10:00AM
MHPI-BAH and Profitability: The Fourth Decade and Beyond
Industry Trends

Room: B304

During the past 30 years, the Military Housing Privatization Initiative (MHPI) has experienced great changes related to resources, partnerships and customer/resident needs and expectations. The ever-changing environment reinforces the need for adapting and evolving projects and practices, especially in relation to the declining resources of the Basic Allowance for Housing (BAH). Discover how all branches of service project MHPI as the program moves into its fourth decade and how private partners can get ahead of the curve. (FRI-A08)

 

Speakers

Name: 
Michael J. Beach
Job Title: 
Chief, Portfolio Management Division, Air Force Civil Engineer
Company: 
Air Force
Name: 
Scott Chamberlain
Job Title: 
Chief, Capital Ventures
Company: 
U.S. Army
Name: 
Robert Harris
Job Title: 
Director, Special Venture Acquisition
Company: 
NAVFAC HQ, Asset Management
Name: 
Douglas A. Jones, CPM (moderator)
Job Title: 
Executive Vice President
Company: 
WinnResidential Military Housing Services
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9:00AM
10:00AM
You Don’t Have to Be Smart to Use Business Intelligence
Industry Trends

Room: B405

Business intelligence is for everyone, whether you have 5,000 units or 50,000. The world today is all about measurement, with everyone trying to understand where we are, where we’re going and what we’re doing next. The problem? Too much data translates to difficulty in identifying a place to begin. Being able to recognize actionable data helps drive improvement, leading to execution of objectives, improve efficiency, increase effectiveness and revolutionize your business.   (FRI-A06)

Speakers

Name: 
Keith Dunkin
Job Title: 
President, Yield Star
Company: 
RealPage, Inc
Name: 
Marcellus Mosley
Job Title: 
Senior Vice President & Director of Operations
Company: 
CWS Capital Partners, LLC
  • SPONSORS

RESOURCES

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9:00AM
10:00AM
The New Apartment Marketing: From Cost Center to Revenue Producer
Marketing

Room: B406

With operations and asset management in the driver’s seat, most apartment firms have traditionally viewed marketing as a cost center, a necessary expense to make communities look appealing and to increase traffic. That said, today’s advanced apartment professionals are transforming marketing into a revenue-producing machine through cutting-edge technology that delivers real, measurable revenue. (FRI-A04)

Speakers

Name: 
Ryan Perez
Job Title: 
Vice President of Marketing
Company: 
CF Real Estate Services
Name: 
Morgan Porter
Job Title: 
Digital Marketing Director - Growth Hacker
Company: 
LMC
Name: 
Nicole Salmieri
Job Title: 
Vice President of Marketing, WinnResidential
Company: 
WinnCompanies
Name: 
Jennifer Anderson (moderator)
Job Title: 
Director of B2B Marketing
Company: 
The RentPath Network
  • SPONSORS

RESOURCES

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9:00AM
10:00AM
It's in the Pause: Emotional Intelligence in Action
Leadership

Room: B308 - B309

Anyone who’s ever been the subject of a loudly lobbed criticism by a resident or client knows what an emotional reaction is; however, many probably don’t realize Emotional Intelligence (a.k.a. your “EQ”)—an awareness of your emotions and leadership style—helps you to effectively handle this common interaction. Personal and social competence skills help guide teams to better results, enhance communication and lead to higher productivity. As a leader, you must be aware of the team culture you are creating. Learn to develop your "pause" and discover how your EQ makes you a stronger, more effective leader. (FRI-A02)

Speakers

Name: 
Valerie M. Sargent
Job Title: 
President
Company: 
Yvette Poole & Associates
  • SPONSORS

RESOURCES

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9:00AM
10:00AM
Measure Twice, Improve Your Maintenance Program and the Bottom Line!
Maintenance

Room: B305

Leasing teams are graded using secret-shopper scores, but what about grading the maintenance staff? As studies reveal that quality of maintenance and fast work-order response times are primary factors in leasing and renewal decisions and that maintenance teams increasingly represent their communities to the residents, greater importance is placed on mastering methods for “measuring” maintenance operations. Engage the front-line team, shape the future of your entire onsite operations and uncover practicable ways maintenance metrics can translate to increased bottom lines.   (FRI-A09)

Speakers

Name: 
Mary Gwyn, CPM
Job Title: 
Chief Innovator
Company: 
Apartment Dynamics
Name: 
Paul Rhodes, CAMT, CAPS
Job Title: 
National Maintenance & Safety Instructor
Company: 
NAAEI
  • SPONSORS

RESOURCES

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9:00AM
10:00AM
What the What? How to Approach Emotional Support Animal Requests
Legal/Fair Housing

Room: B303

Reasonable accommodation requests for assistance animals—including emotional support animals—are a leading regulatory cause for concern. Because they affect an owner’s ability to assess pet deposits and fees, have bearing on the application of rules and policies concerning a resident’s animal and expose owners to possible fair housing complaints, it is of primary importance to learn about the theory of the law as well as its practical applications. Explore the tools available in the NAA member toolkit to help owners navigate this complicated issue, including answers to frequently asked questions, scripts to help owners communicate with residents more effectively and HUD-approved sample forms. (FRI-A07)

Speakers

Name: 
Kirk Cullimore
Job Title: 
Attorney/Owner
Company: 
The Law Offices of Kirk A. Cullimore
Name: 
Nicole Upano
Job Title: 
Manager of Government Affairs
Company: 
National Apartment Association
Name: 
Katie Wrenn, CAPS
Job Title: 
Regional Training & Marketing Director
Company: 
Milestone Management
  • SPONSORS

RESOURCES

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10:00AM
2:45PM
NAA Exposition Open (with Lunch)
10:15AM
10:45AM
Selling with Online Reviews

Presented by: ApartmentRatings/SatisFacts
Stage 2, Exposition Floor, Booth #1351

10:15AM
10:45AM
BioSweep: Global Leaders in Odor Elimination Using Nano Technology

Presented by: BioSweep
Stage 3, Exposition Floor, Booth #1751

10:15AM
10:45AM
Top 5 Accessibility Myths: Where is Your Low-Hanging Fruit?

Presented by: E&A Team, Inc.
Stage 1, Exposition Floor, Booth #851

11:00AM
12:30PM
Maintenance Mania National Championship
11:15AM
11:45AM
Smart Apartments: What They Are and How They Bring Value

Presented by: Dwelo
Stage 1, Exposition Floor, Booth #851

11:15AM
11:45AM
Video 101: How to Release Your Inner Spielberg

Presented by: Realync
Stage 2, Exposition Floor, Booth #1351

11:15AM
11:45AM
12 Tips to Create a Happier (and More Profitable) Resident Community

Presented by: Buildium
Stage 3, Exposition Floor, Booth #1751

12:15PM
12:45PM
Update on Regulations & Best Practices for Tenant Utility Billing

Presented by: UMCA
Stage 1, Exposition Floor, Booth #851

12:15PM
12:45PM
Waste Solutions: Best Practices Towards Better Curb Appeal and A Lower Waste Spend

Presented by: Waste Solutions
Stage 2, Exposition Floor, Booth #1351

12:15PM
12:45PM
Increase Your Web Engagement with 3D and Virtual Reality

Presented by: Matterport
Stage 3, Exposition Floor, Booth #1751

12:45PM
1:15PM
Lease-Ups Lessons: From Sandbox to Outside the Box (Speed Round - 30 minute session)
Leasing

Room: B407

Leasing up a newly constructed apartment community is like raising a child: By the time they enter adulthood (the community is leased-up), all the things that should have been done differently along the way become clear. Hindsight notwithstanding, discover all the trials and triumphs experienced by industry veterans for three key lease-up components: Construction, onsite and oversight management.  (FRI-B05)

Speakers

Name: 
Todd E. Hignite, NALP, CAM, CAPS
Job Title: 
Vice President
Company: 
Hearth Home Communities, LLC
Name: 
Kimberly Hurd, CAPS, CAM, NALP
Job Title: 
Vice President of Operations
Company: 
Intrepid Capital
Name: 
Leah Brewer, NALP, CAM (moderator)
Job Title: 
The Leasing Queen
Company: 
Full House Marketing, Inc
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12:45PM
1:45PM
DEEP DIVE: Finance Fundamentals - Part A
Leadership
(see FRI-C03 for part B)

Room: B401/402

While understanding financial statements, producing owners’ reports, and measuring property performance are challenging to most, your career advancement depends on your ability to master these skills. Learn key performance metrics that will help you focus on what’s important to an investor and what drives property performance. This first hour of the deep dive will teach you to:

  • Determine which performance metrics are the most important for maximizing property performance
  • Identify the components of those metrics on a financial statement
  • Calculate each of those performance metrics
  • Understand how to utilize those metrics to drive results  (FRI-B03)

Speakers

Name: 
Alexandra Jackiw, CPM, CAPS
Job Title: 
President
Company: 
Milhaus Management, LLC
  • SPONSORS

RESOURCES

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12:45PM
1:45PM
Change Doesn’t Kill, But Transitions Might
Executive

Room: B302

Apartment community acquisition and disposition is at an all-time high. It is accompanied by frequent company merger announcements leaving executives to quickly create change management plans, telling frustrated employees, "It is what it is; Get on board and be flexible." While change and transition are used interchangeably, they actually mean very different things. Discover what really occurs during mergers and acquisitions and better understand the reasoning behind defining change as something that happens to you while transition is what you experience. Finally, grasp the stages of transitioning properties, what works and what doesn't and develop the skills necessary to live in an industry full of change and transition. (FRI-B10)

Speakers

Name: 
Stephanie Hovis, CAPS
Job Title: 
Senior Director of Real Estate
Company: 
Greystar
Name: 
Kate Irving, NALP
Job Title: 
Director of Marketing
Company: 
Northwood Ravin
Name: 
David Woodward
Job Title: 
Managing Partner, Head of Multifamily
Company: 
Brookfield Property Group
Name: 
Pat A. Patterson (moderator)
Job Title: 
New Business Development
Company: 
CoStar Group
  • SPONSORS

RESOURCES

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12:45PM
1:45PM
Military Housing Marketing Roundtable: “Heads Together” Solution Seeking
Marketing

Room: B303

As the Military Housing Privatization Initiative (MHPI) adapts to reductions in the Basic Allowance for Housing (BAH) and diminishing numbers of uniformed service members, private providers increasingly must compete against housing options outside the military gates. The customer has changed: What was once a military family with a bias towards on-base housing now can be a single or married resident and range in occupation from active-duty to non-affiliated civilians. Share information, strategies and solutions with peers during facilitated group discussions to ensure marketing campaigns adapt and evolve to keep MHPI projects profitable.  (FRI-B08)

Speakers

Name: 
Cindy Gersch
Job Title: 
Vice President Corporate Communications
Company: 
Hunt Military Communities
Name: 
Ashley Gorski Poole
Job Title: 
National Marketing Manager
Company: 
Lincoln Military Housing
Name: 
Kristin Miller
Job Title: 
Portfolio Marketing & Leasing Manager
Company: 
WinnResidential Military Housing Services
Name: 
Kirstin Rich (moderator)
Job Title: 
Senior Vice President
Company: 
WinnResidential Military Housing Services
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12:45PM
1:45PM
Women in Leadership: Climbing the Ladder of Success (Heels Optional)
Leadership

Room: B405

Back by popular demand, the discussion on women in leadership continues. Examine how women overcome obstacles (including those they place in front of themselves!) and navigate life’s awkward situations confronting women in the workplace with this all-new power panel. Better grasp the communication differences that exist between men and women and explore the dynamics of work-life blend for all. Gentlemen are certainly welcome! (FRI-B06)

Speakers

Name: 
Cindy Clare, CPM
Job Title: 
President
Company: 
Kettler Management
Name: 
Jackie Rhone, CPM, CAPS
Job Title: 
Executive Director of Real Estate, AMO
Company: 
Greystar Real Estate Partners
Name: 
Christine D. Richards, CPM
Job Title: 
Chief Operating Officer & Executive Vice President
Company: 
EdR
Name: 
Kelly D. Quattlebaum (moderator)
Job Title: 
Director, Marketing
Company: 
CallMaX
  • SPONSORS

RESOURCES

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12:45PM
1:45PM
Total Disruption: Meet the Companies Affecting the Industry
Industry Trends

Room: B304

Technology is changing the world, and it is certainly changing real estate. Stay on the cutting-edge with select technology companies that are disrupting all facets of the apartment business, and prepare for the trends and implications of the changing face of real estate. Enjoy a select group of innovative start-ups who are set to demo their wares, illustrating how to leverage technological breakthroughs in day-to-day operations.  (FRI-B07)

Speakers

Name: 
Constance Freedman
Job Title: 
Managing Partner
Company: 
Moderne Ventures
Name: 
Jennifer Staciokas
Job Title: 
Senior Vice President of Marketing & Training
Company: 
Pinnacle
  • SPONSORS

RESOURCES

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12:45PM
1:15PM
Sorry, What? Effectively Leading in the Age of Distraction (Speed Round - 30 minute session)
Leadership

Room: B406

Gadgets, emails and likes, oh my! Today’s ever-present state of distraction has become deeply ingrained in every aspect of life, but the question remains: “What are we doing about it?” Leaders want to be seen as focused, in control and successful, but what are they afraid of? Being respected? Or even (gasp!) productive? Discover what occurs physiologically and psychologically when we are overstimulated and distracted and gain new strategies to move away from feeling “crazy unproductive” to becoming a “be here now” engaged leader. (FRI-B04)

Speakers

Name: 
Amy K. Dilisio
Job Title: 
National Speaker, Vice President of Education & Business Development
Company: 
Sprout Marketing
Name: 
Valerie M. Sargent, Level I & II TalentSmart Emotional Intelligence Certified Trainer
Job Title: 
President
Company: 
Yvette Poole & Associates
Name: 
Marcie Williams, CAM, CAPS, CPM
Job Title: 
President
Company: 
RKW Residential
  • SPONSORS

RESOURCES

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12:45PM
1:45PM
DEEP DIVE: NAAEI Presents: Dale Carnegie's "Executive Presence" -- Being Perceived as a Leader - Part A
Leadership
(see FRI-C02 for part B)

Room: B308 - B309

Executive presence is the ability to inspire and motivate those around you and to empower followers to deliver their very best. Learn how to unleash and project your inner attitudes of confidence, enthusiasm and professionalism. The first hour of this deep dive shows you how to:

  • Identify key personal traits to reinforce your professionalism
  • Change internal attitudes that project negativity
  • Close the gap between perceived image, projected image and actual image
  • Discover whether or not your external image is matching with your inner self   (FRI-B02)

Speakers

Name: 
Andre P. O'Brien
Job Title: 
Executive Trainer and Coach
Company: 
Dale Carnegie
  • SPONSORS

RESOURCES

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12:45PM
1:45PM
It’s Automatic! Creating Value within the Digital Customer Experience
Leasing

Room: B305

Can the leasing process become a fully digital experience? It’s time to learn from other industries about how technologies create competitive advantage, improve staff performance and the customer experience, and directly impact the bottom line. In addition to showcasing examples of how technology is changing, business is conducted when automation tools are utilized to create customer value. Innovations to be detailed include those that occur across the resident lifecycle, including search, online applications and lease signing, automated rent payments and renewal tools.   (FRI-B09)

 

Speakers

Name: 
Art Lieb, CAPS
Job Title: 
Managing Partner
Company: 
The Gene B. Glick Company
Name: 
Chris LoSapio
Job Title: 
Director of Asset Management
Company: 
Federal Capital Partners
Name: 
Jason Whittington
Job Title: 
Vice President, Business Solutions
Company: 
The Gene B. Glick Company
Name: 
Richard A. Levitan (moderator)
Job Title: 
President
Company: 
Neighborhood Pay Services
  • SPONSORS

RESOURCES

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1:15PM
1:45PM
Using Insulated Concrete Forms to Build Multi Story Apartment Buildings

Presented by: Amvic Building Systems
Stage 3, Exposition Floor, Booth #1751

1:15PM
1:45PM
Finally, I Can Understand and Manage My Ratings and Reviews

Presented by: J Turner Research
Stage 1, Exposition Floor, Booth #851

1:15PM
1:45PM
Controlled Access: Best Practices

Presented by: Community Controls
Stage 2, Exposition Floor, Booth #1351

2:00PM
3:00PM
DEEP DIVE: Finance Fundamentals - Part B
Leadership
(see FRI-B03 for part A)

Room: B401/402

In addition to identifying and utilizing performance metrics to drive financial results on a property, management professionals must focus on increasing the value of the assets they manage. Learn property valuation and how the property manager can increase the value of a multifamily asset. In this second deep dive, you will be taught to:

  • Understand key financial terminology
  • Identify the benefits of leverage
  • Calculate key investment benchmarks
  • Evaluate properties using income capitalization
  • Explain the relationship between Cap Rate and Value  (FRI-C03)

Speakers

Name: 
Alexandra Jackiw, CPM, CAPS
Job Title: 
President
Company: 
Milhaus Management, LLC
  • SPONSORS

RESOURCES

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2:00PM
3:00PM
Inventing the Perfect Proactive Manager(s) for Today's Changing Apartment Industry
Operations

Room: B304

Apartment management has rapidly evolved into a highly complex sector: Change is constant, technology platforms rule the day and owners have high expectations for results. It's easy for potential leaders to get lost: The regional manager position continues to transform and the property manager's desk is overflowing with tasks. The move from a reactive manager to a proactive driver not only uncovers the standards of performance that truly define success in property management, but it inspires your team leaders to be bold and dynamic too. (FRI-C08)

Speakers

Name: 
Steve Matre, CPA, CPM, ARM
Job Title: 
Director of Education & Human Resources
Company: 
Banner Property Management, LLC
Name: 
Melissa Morris, SPHR
Job Title: 
Human Resources Director
Company: 
The Dolben Company
  • SPONSORS

RESOURCES

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2:00PM
3:00PM
Hungry? Time to Find Your Seat at the Table
Leadership

Room: B405

Finding your seat at the table and professionally branding yourself is crucial for any role in the industry. Whether you just landed your dream job or are waiting for your next promotion, how do you take yourself to that next level and stand out as a leader in your company? Leverage three top RPM Career Ambassadors and become a branding rock star by learning the methods of personal promotion, how to find a seat at the table as an emerging leader, ways to network and become involved with your company, and tactics for staying hungry for further career growth and development. (FRI-C06)

Speakers

Name: 
Stephanie Anderson, CAM, CAPS
Job Title: 
Regional Property Manager
Company: 
Drucker and Falk
Name: 
Jeremy Lawson, NALP
Job Title: 
Reputation Manager
Company: 
Fogelman Management Group
Name: 
Kimberly R. O'Keefe, CAM, NALP, C3P
Job Title: 
Property Manager
Company: 
The Dolben Company, Inc.
Name: 
Debbie Phillips, Ph.D., CPM® (moderator)
Job Title: 
Principal
Company: 
The Quadrillion
  • SPONSORS

RESOURCES

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RESOURCES

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RESOURCES

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RESOURCES

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2:00PM
2:30PM
Conflict Management as a Strategic Advantage (Speed Round - 30 minute session)
Leadership

Room: B406

Studies show that 60 to 80 percent of organizational problems stem from conflict in work relationships. Everyone faces conflict, almost on a daily basis, and it can occur at work, home or at play. Most people fear conflict, and yet it is a normal part of any healthy relationship. Defy the common myth that conflict is inherently bad and should be minimized or avoided at all costs and get a handle on how properly managed conflict leads to greater innovation, better decisions, enhanced performance and improved cohesion within a team. All you need is a safe and productive framework for dealing with dispute. (FRI-C04)

Speakers

Name: 
Ron Gjerde
Job Title: 
Vice President, Education
Company: 
IREM
  • SPONSORS

RESOURCES

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RESOURCES

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2:00PM
3:00PM
DEEP DIVE: NAAEI Presents: Dale Carnegie's "Executive Presence" -- Presenting Your Leadership - Part B
Leadership
(see FRI-B02 for part A)

Room: B308 - B309

Executive presence is the ability to inspire and motivate those around you and to empower followers to deliver their very best. Learn how to unleash and project your inner attitudes of confidence, enthusiasm and professionalism. The second hour of this deep dive shows you how to:

  • Develop flexibility in your communication style
  • Communicate more effectively through active listening
  • Present yourself in a powerful way to move others to action
  • Deal assertively and diplomatically with difficult people   (FRI-C02)

Speakers

Name: 
Andre P. O'Brien
Job Title: 
Executive Trainer and Coach
Company: 
Dale Carnegie
  • SPONSORS

RESOURCES

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2:00PM
3:00PM
Bracing for Impact: The Economists Speak
Executive

Room: B305

Economists point to job creation, incomes, home sales, demographics, interest rates and politics as factors that help shape the apartment market. Included in life’s great questions are where the jobs are going and what type are most meaningful in relation to apartment demand? How much is the single-family sales market affecting the apartment sector? Should we worry about the oldest Millennials starting to buy homes? Are Baby Boomers really renting apartments? Will limited income growth seen nationally eventually limit rent growth potential? How much will apartment construction be impacted by increased regulatory attention on construction lending and on the apartment industry overall? (FRI-C09)

Speakers

Name: 
Michael Cohen
Job Title: 
Director of Advisory Services
Company: 
CoStar Group
Name: 
Jay Parsons
Job Title: 
Vice President, MPF Research
Company: 
RealPage, Inc
Name: 
Krishna Rao
Job Title: 
Director of Economic Product & Research
Company: 
Zillow
Name: 
Paula Munger (moderator)
Job Title: 
Director of Industry Research & Analysis
Company: 
National Apartment Association
  • SPONSORS

RESOURCES

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2:00PM
3:00PM
Cybersecurity for CEOs: The Game Has Changed
Executive

Room: B303

Are you exposed? Cybercrime is a growing concern for the apartment industry, and organization leaders are advised to learn cybercrime management best practices in several areas, including advanced persistent threats, threat intelligence, phishing and unified threat management to prevent your company from making tomorrow’s front page.  (FRI-C07)

Speakers

Name: 
Chad Hunt
Job Title: 
Supervisory Special Agent (SSA)
Company: 
FBI
Name: 
Jeremy Rasmussen
Job Title: 
Director of Cybersecurity
Company: 
Abacode
Name: 
Frank Santini
Job Title: 
Attorney
Company: 
Trenam Law
Name: 
Vj Viswanathan
Job Title: 
Cybersecurity Executive
Company: 
Consultant
Name: 
Michael Reese
Job Title: 
Chief Information Officer
Company: 
USA Properties Fund (moderator)
  • SPONSORS

RESOURCES

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2:00PM
2:30PM
Get Ready for a Costly Lawsuit: The Top Five HR Mistakes (Speed Round - 30 minute session)
Human Resources

Room: B407

There are five common human resources mistakes that can jeopardize you and your business. Whether you’re a property manager or C-suite executive, it is critical to understand how to reduce your exposure to lawsuits. Explore workable, step-by-step HR management strategies and discover how to navigate the challenges ranging from discrimination and wrongful termination to harassment and employee paperwork. (FRI-C05)

Speakers

Name: 
Nicole Tackett
Job Title: 
Vice President
Company: 
Lever1
  • SPONSORS

RESOURCES

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3:15PM
4:45PM
Friday General Session: Robin Roberts
Co-Anchor of ABC’s “Good Morning America,” award-winning journalist & author

She’s inspired millions through her professional career and personal story, and, now, she’s coming to inspire you. NAA is thrilled to present Robin Roberts, Co-Anchor of ABC’s “Good Morning America,” as our Friday General Session Speaker.

With Roberts at the helm, “Good Morning America” has won four Emmy Awards for Outstanding Morning Program. She has conducted interviews with countless newsmakers, musicians, authors, athletes and celebrities as well as extensively reported on important topics across the globe. In 2014, Roberts was honored with the Walter Cronkite Award for Excellence in Journalism, inducted into the Broadcasting & Cable Hall of Fame and named one of Glamour’s Women of the Year. She has also been on the Hollywood Reporter’s New York Power List multiple times, and was voted the “Most Trusted Person on Television” by a Reader’s Digest poll in 2013.

In addition to her impressive career, Roberts’ is a breast cancer survivor and battled the life-threatening disease, MDS or myelodysplastic syndrome, inspiring millions with her remarkable story.

Prepare to be uplifted —personally and professionally—by her awe-inspiring journey.

Speakers

  • SPONSORS

Saturday, June 24

8:00AM
12:00PM
Shuttle Bus Service
8:00AM
10:00PM
Exhibitor Move-Out
8:30AM
10:00AM
NAA Attendee Registration Open
8:45AM
10:30AM
NAA Awards Celebration Breakfast with Afdhel Aziz

The NAA Excellence Awards, or Excels, recognize excellence and leadership in the apartment housing industry. These national awards celebrate builders, industry professionals and affiliated apartment associations that make unique contributions to our industry. This year, NAA has added the Rising Star Award for young professionals. NAA will present the Excellence Awards to the recipients during this celebration. 

After the awards, our General Session speaker, Afdhel Aziz will join us for an inspiring talk! Aziz is a leading expert in marketing innovation who worked with Procter & Gamble, Heineken, Absolut and Nokia. Highlighted by Forbes as “one of the top three marketing innovation labs to emulate” in the world, he is currently the Founder and Chief Creative Officer of Conspiracy of Love, a think-tank and idea incubator that helps Fortune 500 brands use culture and technology as a force for good. As the co-author of the book ​“Good is the New Cool: Market Like You Give a Damn,” there is no doubt you will leave the session revved up to make a difference in the world. 

Speakers

Name: 
Afdhel Aziz
Job Title: 
Award-Winning Marketer
10:45AM
2:00PM
Atlanta Community Food Bank Volunteer Opportunity

Volunteer to help prepare food for distribution to local feeding programs at the Atlanta Community Food Bank.  Working alongside your fellow conference attendees, we’ll inspect, sort, and pack quality grocery donations. This project is not appropriate for those who cannot do moderate lifting (5-40 lbs) or stand for prolonged periods. This project may include sorting of frozen or refrigerated items such as meats and dairy products.  Join in on the fun of serving Atlanta and giving back!  Transportation provided.

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