Apartment Industry’s Influence Grows with New Economic Impact Findings
New economic impact data shows that apartments and their residents contribute $1.3 trillion to the national economy. That's 12.3 million jobs in construction, operations, leasing, management and skilled trades, as well as all the local businesses supported by apartments and the millions who live there.
To announce the new data, NAA and NMHC launched our largest ever pro-apartment media outreach campaign on March 10. In conjunction with the national release, more than 40 NAA affiliated associations told their local media about apartments’ impact in their cities.
You can view the good news first-hand by visiting the newly revamped NAA/NMHC joint website WeAreApartments.org. While there, you can explore how many jobs and what kind of economic impact apartments support in your Congressional district, state or in the 40 metro areas.
The site includes a unique calculator, Apartment Community Estimator (A.C.E.) that lets you determine the economic impact of a given number of new or existing apartments to any one of 40 metros or 50 states.
To top off all this good news, NAA/NMHC released a new series of print and digital ads that show the wide, diverse range of renters today. The ads appeared in Politico, which covers politics and government, with back cover placements during the NAA Capitol Conference (March 17) and Lobby Day (March 18). The ads continued in both the print and digital editions of Politico through April.
Read the NAA/NMHC national news release.
NAA affililiated associations are encouraged to customize the PR campaign materials for their local markets.