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Why You Need to Protect Your Reputation

Digested from Multifamily Executive

More than 90 percent of apartment shoppers rely on ratings and reviews to help them select their next home.

So, if apartment operators are not focused on reputation, they have already lost. Part of winning the battle is making reputation management part of your day-to-day interactions.

“Experts also note that operators shouldn’t view reputation management as existing in its own silo,” Stephen Ursery writes for Multifamily Executive. “Instead, onsite staffs should think holistically about how their day-to-day operations and interactions with residents can pay off down the road with positive online feedback.”

Responding to online responses can help apartment operators improve operations, enhance SEO and develop ideal amenities. But apartment operators can miss those opportunities.

“… even those who make a generally strong effort are often so focused on responding quickly to individual reviews that they fail to realize the other opportunities a robust reputation management program presents,” Ursery writes.

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