Why Responsive Web Design Matters
Digested from The Future of Apartment Websites from Property Management Insider (9/19/16) by Simpson, Jon
As more people access apartment community websites from mobile devices, responsive website designwhich means the site adjusts to fit the screen size that is accessing ithas become more important than ever.
Heres what you need to know:
A mobile-friendly site isnt necessarily responsive. Mobile-friendly sites are often bare-bones versions of a full website that appears on a computer screen. It is a separate entity from that full site. Compatibility and SEO optimization can be problematic with mobile friendly sites.
More than 35 percent of web traffic is coming from smartphones or tablets. If your site isnt responsive, it isnt properly conveying to more than a third of your potential residents. And that number will likely only grow.
Test your site now. Simply call up your communitys site on a smartphone. Did it resize to fit your screen? If so, its responsive. If not, you might want to invest in responsive site design.