What Is Your Work Culture?
Differentiate your company’s brand to produce a work culture that attracts top talent.
Apartment communities invest in creating a resident culture, but a work culture is equally important in attracting top talent and performing well. And it can often translate into better customer service, too, which will help build on the resident culture your community is already striving to achieve.
Certain brands, such as Zappos and Amazon, have made notable strides in creating a distinctive work culture — for better or worse. Many companies rely on tried-and-true qualities, such as respect, trust, fun and integrity, within their values statements, but what does that really mean on a day-to-day basis?
To figure out what works best for your company, conduct an analysis to determine what attributes can differentiate you from others — or, better yet, what untapped areas of the workplace you might be able to explore to set yourself apart. Then pinpoint potential recruits based on these characteristics and how they can help build your brand and culture.