Curing the Lost Leads Epidemic
Reaching a large percentage of qualified leads is attainable.Connecting with 100 percent of qualified traffic is an unattainable goal, and any...
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qualified leads
Google My Business vs. Google Organic
Year after year, marketing teams strive to keep pace with Google’s changes to and new iterations of its algorithm. The tech giant’s enhancem...
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Google My Business
Be Smart About Implementing Smart-Home Technology
LMC’s smart-home initiative comes as resident demand for smart homes is growing.When asked for advice for apartment operators considering t...
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Smart-Home Technology
Retired Virginia Tech RPM Legend Cheers on New Program
The new college football season kicked off last month at Virginia Tech – the first in four decades where Rosemary Carucci Goss, Ph.D., wasn...
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Virginia Tech RPM Legend
Employee Engagement: Building Better Employee Engagement Through Learning and Development
A comprehensive onboarding process helps to clarify an employee’s role.When an organization builds or updates its learning curriculum and traini...
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Employee Engagement
Resident Doorstep Package Delivery the Latest ‘Holiday’ Amenity
Not all apartment management offices will be happily declaring “Season’s Greetings” during the winter holidays when the e-commerce package...
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Doorstep Package Delivery
Renewal Rates Trending Downward
Lease renewal rates– the percentage of residents with expiring leases who choose to renew rather than move out – have been at 50 percent or hi...
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Renewal Rates
Where Rents Continue To Spike
Fewer than expected apartment deliveries this year are increasing competition among existing units, pushing up the national average rent by another...
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Appliances, Jobs and the Amazon HQ Buzz
As apartment communities strive to match the breakneck pace of technology and remain on the cutting-edge of smart-home amenities, they now have...
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Amazon HQ Buzz
More Than Just Paint
PPG PAINTS ™ offers more than just paint. With more than 2,400 company-owned stores and independent dealers nationwide, and part of PPG, a recogniz...
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Paint expertise and service
The Latest and Greatest in Paint for Properties
According to the U.S. Census Bureau, roughly 40 million people, or 14 percent of the population, relocate every year. As people move and consider...
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Paint for Properties
Publications