Dealmaker Q&A: The Resilience of Workforce Housing
In an uncertain environment, one veteran apartment executive is continuing to bet on what he knows—value-add opportunities in the Southeas...
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Joe Lubeck
The Evolving Role of the Property Manager
For many by 2025 [and clearly for everyone by 2030] the nearly 100-year old title of “Property Manager” will be replaced by titles far more reflec...
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Property Manager
The Future of Resident Amenities
With the evolution of technology and the demand for the latest features from residents, the apartment industry is forced to examine its offerings...
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Resident Amenities
App Brings New Dynamic to Resident Referrals
One company is providing an app for current residents to download and use to communicate with prospective residents.A new app is helping apartment...
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Resident Referrals
For Gen Z, Word of Mouth is Even Louder
Gen Z is not simply a continuation of Millennials. Find out how this generation differs from those before it.When it comes to consumer habits,...
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Gen Z, Word of Mouth
The Amazonification of Leasing
Appropriate technology solutions can streamline the leasing process.Compared with buying an Echo on Amazon, leasing an apartment is a brutally...
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amazon echo
Google and ILSs: A Powerful One-Two Punch
Apartment marketers continue to leverage powerful online tools.Apartment marketers are debating whether Google will eventually surpass ILSs in...
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Google and ILS
When Two or More Women Are Up for the Job
In apartment Management and national politics, more women are bidding for top jobs.Hiring women for executive leadership positions as well...
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Women Apartment Careers
Apt Delivery Volume Remains Elevated for 2019
Apartments delivered in 2018 were well ahead of the nation’s historical average of the past three decades, RealPage reports.Elevated delive...
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Apt Delivery Volume
The 30-Minute Workout: Resident Fitness Options that Fit
The latest fitness facility at LMC caters to busy residents.In an effort to deliver to on-the-go residents looking for a more time-efficient...
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Resident Fitness Options
10 Things That Can Increase Revenue
1. Strategic PlanningBefore determining tactical execution, think of the overall umbrella that answers the question, “What do we want to achieve...
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Increase Revenue
Student Debt Cutting Into Home Ownership Rate
While many factors have influenced the downward slide in the rate of homeownership, some say that the historic levels of student loan debt have...
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Student Debt
NRP Opens First Post-Harvey Community
Arcola Mayor Fred Burton joined residents of newly constructed, mixed-income apartment community Gristmill at Tuscany Park in January for a Meet...
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Post-Harvey Community
How Apartment Marketers Can Beat the Algorithm
Rental housing industry marketers are competing with cluttered social networks and their ever-changing algorithms. During the session, “Stayi...
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Apartment Market
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UNITS Magazine is a full-color trade publication featuring news and newsmakers in the apartment housing industry. Features include interviews...
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