At Spoke Apartments, the 363-unit apartment building in Chicago’s River West neighborhood, developer Morgan Bond Company created a one-of-a-kind performance lounge called The Venue. The space is equipped with a lighted stage, musical instruments – including a guitar, bass, keyboard and drum kit—and even professional sound equipment, and it is available to residents at no cost.
No detail went unnoticed in planning the space. The furniture was designed to look like it was made from gig cases, and ceiling structures meant to mimic steel trusses give the room an edgy vibe. An expansive bar, multiple televisions and a pool table make the space multifunctional. Because of where the room is situated in the building and the sound-proofing that was part of its construction, residual noise in adjacent areas is not an issue.
Resident feedback on The Venue has been positive, and it is one of the most popular amenities at Spoke Apartments. Because it is for resident use, marketing for the space is geared toward prospective residents on tours and who visit the website, but it is frequently featured on social media, targeting both current residents and prospects. In addition to the jam sessions and gatherings residents plan, Spoke hosts resident events in the space, such as stand-up comedy and karaoke nights.
Down the hall from The Venue is a private music studio, sound-proofed so musicians can practice or record without disturbing other residents. Some of the equipment needed to record is included in this space, such as microphones. The space also works well for podcasting.