It happens every year: A new trendy color begins popping up in storefronts, on social media and in home decor. As designers, architects and building professionals, it’s important to have an understanding of current and future color trends and their influences in order to create spaces that will meet the needs of your clients.
As we approach 2020, colors are beginning to shift to be a bit brighter from where we’ve been over the past few years, but the hues are still generally very muted. Millennial pink and blush colors will continue to trend in the coming year, but will mature a bit. Though Millennial Pink hues exploded in popularity during the past few years, this range of pinks continue to trend due to its classic aesthetic that promotes calmness and a softness that helps consumers escape the “digital noise.” These hues can fit perfectly into almost every room, adding an air of elegance and relaxation to any space. Complementary to any skin tone, these colors also prove to be an ideal choice for a bathroom or closet.
The faster technology moves and the more convenience it offers, the more we seek activities, experiences and lifestyles that impart slowness and realness into our lives. This need for simplicity and escapism from technology is in part, the reason that society is craving hues that bring us closer to nature such as deep oranges and yellows, ocean and sky blues and lush greens.
Earthy colors such as saffron and turmeric will be very strong for the upcoming year. Perfect on a front door, as an accent wall in a bedroom or in a dining room, these hues can provide a rich, striking look. Often too bold for use on all four walls, these colors can easily end up overpowering a room, so use sparingly! Deep oranges and yellows are also appearing more prominently in various textiles, furniture and home décor items to create bold and lively spaces.
There is an increasing need for connection in today’s unmoored world, and we are starting to see several shades of blue bubble to the surface to help fill the void, as blue conveys trust and stability. Hues such as cobalt and Klein blue – two trending, high-intensity colors – are taking the automotive, consumer electronics and fashion industries by storm. Whereas deep, muted navy hues are growing in popularity in both residential and hospitality design. Blue is the best possible entry point from the world of neutrals to the world of color, and you will see various shades of blue play a role in PPG’s larger color stories for 2020.
For information about PPG’s Global Color Trends story, or to connect with a color consultant to explore how color can transform your project, visit booth 963 at Apartmentalize or www.ppgpaints.com. PPG THE VOICE OF COLOR® collateral and pro tools such as the Portable Designer Case, Palette at a Glance, commercial fan decks, generational color palettes and more will be available to order at no charge.
Dee Schlotter is PPG Senior Color Marketing Manager, for Architectural Coatings. She has worked for PPG for more than 25 years and manages the development of color platforms, systems and tools for brands such as the PPG paint brand and GLIDDEN® paints. She is a member of the PPG Global Color Styling Team that researches and forecasts colors for the architectural, automotive, aerospace, industrial and consumer products markets. She also conducts dozens of national presentations for architects, designers, and consumers in the hotel, retail, new home construction and residential markets. Schlotter is a member of ASID, IIDA and NKBA.
PPG’s architectural coatings business in the U.S. and Canada is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. Visit ppg.com/ac for information.