‘From Our Home to Yours’: Property Brands Build Trust
‘From Our Home to Yours’: Property Brands Build Trust
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By Ashley Tyndall |

| Updated

1 minute read

Charlotte-based Marsh Properties makes a promise to their residents: “From Our Home to Yours,” they state boldly online. Margenia Love, Director of Property Management, says that Marsh Properties “holds a strong commitment to core values which include Integrity and Fairness, Personal Service, People, and Family Heritage.” 

Executing these values has built trust. With a long family history rooted in Charlotte, Marsh Properties displays a commitment to People and Heritage by offering tours of the original Marsh Family estate, and organized community gardens that bring residents together while positively impacting their neighborhood. According to Love, they also “post core values in common work areas” and “incorporate them in staff meetings and the annual evaluation process” in order to encourage consistent reflection and commitment.

 

The Burk family lived in Strawberry Hill, a Marsh community, for several years and can attest to their core values. “Our kids played outside freely, we got to know our neighbors through monthly events, and maintenance and staff greeted us by name. We felt important,” Mrs. Burk told us. The brand promise was honored so much that when a move was necessary, they chose another Marsh property without looking elsewhere. “We knew that their commitment to people, to families, and to us was real.” 
 

—Ashley Tyndall, CriterionBrock