Alliance Residential Marketing Focus: Keywords Not Ruling the Day
We focus on our audience: People.For us, the biggest focus isn’t a trend, rather, it’s a focus on people. Specifically: Current and poten...
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Alliance Residential Marketing Focus
LMC Marketing Focus: CPCs, CTRs and Voice Search Trends
The ‘Best (blank)’ search dominates.While keywords will always be a factor, adapting to the new face of Search has really taken our stra...
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LMC 2018 Digital Marketing Focus
JVM Marketing Focus: Facebook Marketplace is Intriguing
We’re spending on content-driven products.We’re spending more, but on innovative services and products. Digital media is finally taking of...
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JVM Digital Marketing Focus
2017 Apartment Performance: A Year of Moderate Growth
Looking back on 2017, the apartment market grew moderately even with the addition of a large amount of new supply. Even the best-performing metro...
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Moderate Rent Growth
How One Small Firm Built Its Own Smart Apartment Community
One New York-based owner explains how a smart home can provide a free amenity and an ancillary income opportunity.Burns Management is not the...
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Smart Apartment Community
Policy Change Medical Marijuana & Fair Housing
Allowing use of marijuana in any rental housing community, even as an “accommodation to a disability” would be inappropriate.Marijuana is a “Sc...
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Medical Marijuana & Fair Housing
New Tax Law Holds Favorable Prospects for Industry
The highly anticipated tax reform recently signed into law by President Trump retained numerous key commercial real estate provisions.This...
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New Tax Laws Impacts for Industry
How Student Housing Stacks Up to Conventional Market-Rent Property
Key Takeaways from the 2017 NAA Survey of Income & ExpensesThe inclusion of student housing information was a new addition to the 2017 NAA...
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Student Housing Market-Rent Property
RPM Careers Month is April! Share your #RPMmoments
April is RPM Careers Month, and this year we’re launching the @rpmcareers Instagram account!Start posting your RPM-themed photos and videos tod...
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The Glaring Mistake That Could be Blinding Student Housing Developers
Today’s students are using more devices. How important is it to design housing to keep those screens free of daylight?When US Residential’s Execu...
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Student Housing development Mistakes
Planning for Preventive Maintenance
Preventive maintenance plans are crucial to successfully managing a rental housing community. Precautionary maintenance plans are the most effective...
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Preventive maintenance plans
10 Reasons to Appreciate Your Community's Maintenance Personnel
They improve resident satisfaction.Residents develop loyalty to a community when maintenance teams respond to their requests in a friendly, thorough...
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Community's Maintenance Personnel