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Thompson Thrift Rebrands Watermark Residential Multifamily Division

Thompson Thrift Rebrands Watermark Residential Multifamily Division

NAA Best Places to Work Finalist renames multifamily division.

Thompson Thrift, an Indianapolis-based full-service real estate company, has renamed its multifamily division, Watermark Residential, as Thompson Thrift Residential. This rebranding creates three business units: Multifamily, retail and construction.

“We are proud of our history, our people, and the communities we create and serve, and we need to protect and strengthen our brand,” said Josh Purvis, Managing Partner for Thompson Thrift Residential, in a release. “While our name has changed, we will continue our disciplined approach for allocating capital, developing properties, managing our communities, and preserving a culture of service at Thompson Thrift.”

The multifamily business was added by Thompson Thrift in 2008, resulting in luxury Class A communities across the U.S. Thompson Thrift was also named a 2021 Best Places to Work Finalist by the National Apartment Association.

“The renaming of our residential business unit will ensure that our company’s unwavering commitment to quality, resident satisfaction, and hard-earned reputation for developing and managing communities of distinction will be unmistakably linked to our corporate brand,” said Paul Thrift, CEO of Thompson Thrift, in the release.