Technology that Won’t Grow Obsolete
Digested from Multifamily Insider
High-tech gadgets have great appeal, but technologies that enable residents to have easy digital access to apartment services from devices they already own could offer the most bang for the buck.
For most apartment operators, figuring out what smart home features to add to their communities can be a painful (and expensive) decision.
Writing for Multifamily Insiders, Jamie Wohlschlegel urges firms to look at consumer technology that enables residents to have easy digital access to apartment services from devices they already own.
Wohlschlegel suggests communicating with residents through text, enabling them to create voice requests through their smart speakers, using chatbots alert them when they have packages and utilizing long-term evolution (LTE) to boost cell phone reception.
“LTE-boosting technology is relatively cheap and easy to install,” Wohlschlegel writes. “And with some care and feeding, these can be leveraged through several hardware generations of consumer technologies.”
Empowering a trusted associate, preferably with marketing and property operations experience, to research available technologies is a great place to start the process.
“Talk to site-operations team members,” Wohlschlegel writes. “Survey residents; talk to the marketing department; talk to IT. Then talk to your existing software vendors—chances are they already have some of the capabilities you are looking for.”