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Student Housing Operators Lining Up for Football Season

Football Marketing Student Housing

Gearing up for gameday requires a mix of old school, like foam footballs and fingers, and new tech, like Snapchat filters.

As the calendar turns to September, it means one thing in many college campuses around the country. It is time for football.

For student housing operators, football season provides an opportunity to connect with the campus, cement loyalty with residents and put their brand in front of the student body.

“Football season is one of the most exciting times for our onsite team members across the nation, especially those who service a Division I university,” says Tywon Cunningham, Portfolio Sales & Marketing Manager for Cardinal Group Cos. “When football season begins, our teams plan events around school spirit, community branding, and student engagement. Embracing school spirit allows us to become one with the student body and community.”

Cunningham says that Cardinal team members wear university apparel, pass out promotional tailgating materials and take part in any team spirit face painting or hair coloring. These events can happen at its communities and at the university.

“During the excitement and hype on Snapchat, we map out On-Demand Geofilters around multiple locations on campus, cheering on the football team with our logo displayed in our messaging,” he says. “Logo recognition allows us to show our continued support and partnership with the university.”

At Pierce Education Properties also uses Snapchat filters. Team members also hand out foam fingers, mini footballs and tailgate survival kits, which include filled coolers, on gameday, according to Maureen A. Lannon, Senior Vice President of Marketing at Pierce Education Properties, San Diego. “All of these have our logo to share the love,” Lannon says.

Cardinal promotes engagement on social media with game day photo sharing contest, hosting pre-game viewing events and raffling off big ticket prizes. “It is our goal to help create a memorable experience for students during football season,” Cunningham says.

The events happen organically are not driven from the corporate office. “Our leasing and marketing team leaders usually take charge and work with their team members to formulate such planning and ideas,” Cunningham says.