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Responsive Websites Key to Google Mobile First Index

Google Mobile First Index

Digested from Appfolio Property Manager

Google’s latest Mobile-First Index announcement will likely affect property managers and their property management websites. SEO Expert David Portney of 3Q Digital and Vice President of Product Development Nat Kunes of AppFolio recently weighed in on AppFolio’s blog.

Greater details from Google are forthcoming, but two things they say they know for sure are Google has long recommended responsive web design for mobile websites. The other is that Google’s official announcement of the coming mobile-first index states that those that have a responsive site or a dynamic serving site where the primary content and markup is equivalent across mobile and desktop shouldn’t have to change anything.

“From an SEO perspective, one of the huge benefits of using responsive design is that the URLs of the desktop page versions are the same as the URLs of the mobile-page versions,” Portney says. “This is one of the main reasons that Google recommends responsive design. It’s easier for Google to understand the site and pages, reduces complications and potential issues with other types of mobile website configurations, and consolidates all signals like PageRank (sometimes called “Link Authority”) to a single URL for each page on the site.

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