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Resident Communication Strategy: Try Emojis

Resident Communication Strategy

There’s an emoji for that.

Kim Cory, Vice President of Sales and Marketing, EdR, is using emojis during her communities’ renewal campaign.

“We believe that emojis help us to provide a single, unified language that everyone relates to,” Cory says. “This campaign utilized tried-and-true methods such as door hangers, social media, e-blast, signage and posters, etc. It was impactful as each month the various emoji elements were rolled out into phases to keep things fresh.

“This is a proven way to effectively create a strong call to action and has been a great success for our communities. You can convey to them that it is time to renew their lease without actually saying it!”